Editorial Assistant Content Producer

FREELANCE CREATIVE DIRECTOR / PHOTOGRAPHER / WRITER (4/2020 – Present)

-Produced / Photographed Spring / Summer Campaign for S.C.I.N. Skincare

-Creative Directed music video for artist YELZ

-Produced /Photographed campaign for COMVITA

-Produced Product Photography for Frankie’s Plant Based Market

CONTENT CREATOR / EDITORIAL DIRECTOR (CONTRACTOR) BAXTER OF CALIFORNIA, L’OREAL INC. (11/2018 – 09/2020)

- Conceptualized and photographed product shots and editorial content

-Conceptualize and produce content for all social platforms, Blog, and YouTube

-Establish weekly social media calendar in alignment with marketing initiatives

-Cultivate the culture and community of the brand by implementing collaborations with brands, artists, and influencers

-Manage PR & Social Influencers seeding

-Conceptualized and executed social media and PR strategies for the Academy Awards

-Manage PR requests and relationships with Celebrity groomers

-Create short-lead/long-lead pitches/content for publications DIGITAL CONTENT PRODUCER / SOCIAL MEDIA MANAGER (CONTRACTOR) THE COLLECTED GROUP (08/2018 – 11//2018)

-Assisted with Editorial Marketing and Production

-Managed PR Coordinating & Sample Requests

-Created digital graphics for social media outlets

-Photographed Content for Digital Site Placements

-Created conceptual pitch decks for Digital/Editorial initiatives

-Copywriting for Social Media Marketing / Digital Destinations

-Managed Gifting for Talent and Influencers

- Coordinated PR Placements via Editorial Publications

-Strategized Digital Content and Marketing Initiatives for Engagement Growth

-Styling for Photoshoots

-Social Media Analytics and Reporting

EDITORIAL ASSOCIATE / CONTENT STRATEGIST (CONTRACTOR) NORDSTROM INC. (03/2018 – 08/2018)

-Conceptualized, and directed content marketing strategies and initiatives

- Managed long-term projects including cross-functional initiatives and integrations

-Assist in ideation, execution and production of editorial content

-Daily campaign performance/ ROI analysis

-Managed both display, and paid social media marketing channels

-Managed marketing and affiliate agency, and vendor accounts

-Create digital ad designs, animations, icons, and layouts

-Provide strategic goals for each platform, as they relate to overall content strategy goals in terms of brand identity and traffic

-Creative Directed “The Swim Edit” campaign shoot

-Launched supporting campaign sweeps

-Managed all affiliate marketing, and vendor accounts

-Collaborate closely with digital editorial leadership and key stakeholders

DIGITAL EDITOR / WRITER

FASHION GLOSSARY UK MAGAZINE (10/2016 – 11/2019)

-Provide direction and strategy for overall digital editorial coverage

-Prioritize and manage the editorial team’s workflow across digital, social, video, and other platforms

- Work with editorial team to develop top-level content strategy

- Conceptualize purposeful content that implements spotlighting individuals that deserve worldly value

- Oversee both print and digital projects, as directed by the Editor-in-Chief

EDITORIAL ASSISTANT (FREELANCE)

LUCKY BRAND CO. (09/2017 – 03/2018)

-Drafted Editorial Calendars for the brand’s blog

-Developed articles/content featuring influencers

-Assisted with the production of content produced for both campaigns/content pages

-Assisted styling director with coordinating samples, set assistance, and curating looks (per projects)

-Collaborative work alongside the creative director to curate visual storytelling concepts

EDITORIAL/CONTENT MARKETING INTERNSHIP

LUCKY BRAND CO. (06/2017 – 09/2017)

-Assisted Creative Director and marketing team in brainstorming & pitching creative angles on a wide range of initiatives

-Analyzed performance data using tools Sprinklr, Google Analytics, and Curalate

-Acted as assistant project manager in support of the launch of Influencer initiatives

-Strategized, pitched, and implemented social media concepts

-Assisted in production of social media / editorial content production

-Pitched and produced editorial content for the brand’s digital publication “Lucky You”

-Cross-functional collaboration to strategize, produce, and activate social media marketing initiatives EXPERIENCE

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