Sarah Leandra Zuech

**** ********** **, ********* ** 21403 443-***-**** adnw9t@r.postjobfree.com

Education

University of Maryland, College Park January 2015 - May 2019

● BA Mandarin Chinese

Beijing Language and Culture University February 2017 - June 2017

● Certificate of Completion

Experience

Digital Marketing and Product Development Associate May 2020 - Present Bae Mode - Annapolis, MD

● Directs digital marketing efforts for online retail storefront through content marketing, blogging, paid advertising, and email campaigning

● Runs social media accounts via Instagram, Facebook, Pinterest, and Tiktok

● Oversees advertising accounts on Facebook Business Suite, Google Merchant Center, Tiktok, and Reddit

● Enhances website SEO and SEM through copywriting and blogging

● Manages relationships with both domestic and international vendors

● Leads product development process from design, to manufacturing, to quality control, to launch

● Builds and maintains relationships with brand ambassadors anywhere from 5,000 to 3 million followers Marketing and Operations Associate August 2019 - April 2020 GL Capital - Baltimore, MD

● Created and disseminated marketing materials across online platforms and at conferences

● Conducted client-facing tasks such as lead follow up and customer service

● Helped coordinate investor brunches, community events, and trade show appearances

● Conducted administrative duties, including monitoring tenant ledgers, reporting, data-entry, scheduling, and lead generation and follow-up through CRM software, Appfolio

● Coordinated repair orders with vendors, leads, and tenants

● Drafted strategic planning proposals and process audits, resulting in company policy changes

● Represented employer at Johns Hopkins University, resulting in a contractual partnership International Liaison and Business Development Coordinator August 2019 - April 2020 Elite Education - Columbia, MD

● Represented employer in China and at industry conferences

● Led presentations to partners, clients, and prospective clients using both English and Chinese

● Created marketing materials and email marketing campaigns

● Fostered working relationships between US and Chinese educational institutions

● Assisted in preparing F-1 visa and CSIET requirements

● Provided administrative support through reporting, data entry, scheduling, and research 2

Property Management Intern August 2017 - September 2018 Arlington, VA

● Conducted administrative duties such as data-entry, scheduling, lead generation and lead follow-up Leadership and Accolades

● Assisted My Dental Key, a Harvard University startup, with content marketing strategy and website design

● Founded two businesses selling apparel and digital products to other small retailers

● Represented Elite Education in multiple cities across China, at F-1 Visa certification conferences, and at industry fairs

● Represented GL Capital in Johns Hopkins University meetings and at Homewood and Medical Campus events

● Elected small business founder for UMD’s Robert Smith School of Business entrepreneurship course (Spring 2019)

Managed student business booth at UMD’s Terp Marketplace (Spring 2019)

● Organized UMD Language House’s Progressive Snack and other fundraising events (Fall 2018 - Spring 2019)

● Co-hosted Study Abroad Graduation Ceremony at Beijing Language and Culture University (June 2017)

● Organized United States booth at Beijing Language and Culture University Around the World Fair (Spring 2017)

● University of Maryland’s Tsung Chin Fund for Chinese Calligraphy Scholarship (Spring 2016) Business Travel Visas

10 Year Multiple-Entry Chinese Business Visa Expires Oct 2029 Skills

● Content marketing

● Inbound and outbound marketing

experience

● CRM software experience (Appfolio)

● Digital marketing (Instagram, Tiktok,

Facebook, Reddit, and Pinterest)

● Influencer marketing and paid partnership

acquisition

● Copywriting

● Facebook Business Suite

● Google Adwords

● Google Analytics

● Google Suite

● E-commerce experience

● Search Engine Optimization

● Search Engine Marketing

● Content creation

● Blogging for SEO

● Sales funnel implementation

● Email marketing

● Sourcing experience

● Project management experience

● Social media management

● Graphic design (Canva Pro and Adobe)

● Microsoft Office Suite

● Lead generation and follow-up

● Public speaking

● Customer service

● Data entry

● Start-up and early-stage start-up experience

● International non-profit experience

(WYVS)

● Mandarin Chinese (~HSK 4)

Interests & Hobbies

● Digital Painting

● Longboarding and snowboarding

● Audiobooks and podcasts

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