ELSA MOYER

*** ** **** ** *** ***, Seattle WA ***15 425-***-**** adnsp9@r.postjobfree.com LinkedIn EDUCATION

The University of Kansas Lawrence, Kansas

Bachelor of Science in Communications, Minor in Sociology August 2010 - May 2014 WORK EXPERIENCE

T-Mobile – Marketing Solutions a Division of T-Mobile Seattle, WA Senior Programmatic Media Manager July 2019 – Present

• Assisting with the growth and development of Marketing Solutions new to market programmatic product; Magenta Audience Network (DSP)

• Drive revenue and client satisfaction through MediaMath advertising platforms and educating them on the programmatic ecosystem

• Oversee all media plans and client meetings to assist sales and sales planning teams with strategy recommendations and finalizing media plans/proposals prior to sending to client

• Execute daily campaign optimizations using data as the driver for those changes

• Train and teach new team members the basics of selling programmatic advertising

• Partner with other teams to create and improve the current Magenta Audience Network (DSP) and think creatively of new supply sources based on client feedback Stackline Seattle, WA

Account Manager – Amazon DSP July 2017 – July 2019

• Built sustainable partnerships between Amazon advertising and clients to drive revenue and increase customer satisfaction YoY

• Lead client engagement, informed campaign strategy, and ensure clients achieved optimal results by monitoring ROI and key KPIs across their search and programmatic campaigns

• Managed $16M in search and $8M programmatic advertising budgets to achieve customer business goals on Amazon.com

• Tailor client’s sales strategies with insights on market trends, seasonality, and competitive analysis in support of the planning process

• Partner with Business Development to pitch and onboard new and existing clients and to increase current portfolio of work

Amazon Seattle, WA

Account Executive January 2017 – July 2017

• Created and owned always-on programmatic and search advertising plans detailing critical insights and business growth on Amazon

• Assisted and strategized with advertisers in reaching customers on Amazon.com and other high- quality sites across the web

• Provided and sold a broad range of advertising solutions to meet the business goals of the client

• Developed deep customer trust by consistently meeting partner ROI, CTR, eCPM goals set

• Consistently grew revenue from existing advertisers through programmatic and search campaigns SKILLS

• Microsoft Office, SalesForce, Amazon DSP, Google Ad Manager, Google DV360, MediaMath, TheTradeDesk, Data/Audience Creation