Marketing Program Manager

Michael P. Gullickson

**** ****** ******* – Shakopee, MN 55379

507-***-**** **********.****@*****.***

Sales/Marketing; Relationship and Team Building; Strategic Planning and Execution

Highly driven Business Development pro. 20-year record of winning at both the strategic and tactical level.

Years of experience selling into city, state and the local government.

Ability to travel anywhere (up to 70%) to accomplish company objectives.

Strong understanding of multi-channel sales strategies and price structures.

Work comfortably with C-level decision makers regarding budgets and initiatives.

Love team building, recruiting and supporting teams. I will sacrifice personally for my teams.

Professional Experience

JOSTENS, White bear Lake, Minnesota 2018-2020

Regional Sales Manager

Managed the Independent Sales Offices in WI, MI, IN, IL.

Worked with the Sporting Goods group to assist in the launch of fan Shops.

Helped develop new Jostens Photography Business Unit.

ECOWATER, Woodbury, Minnesota 2015-2018

Director of Business Development

Launched a POU Lead and Bacterial Filtration system for use at drinking fountains. Balanced the sales activity through multiple sales channels, Dealer, Wholesale and Direct.

Sold directly to city municipalities as well as federal, state and local government.

Instrumental in developing the products website, sales materials and end user marketing program and strategies.

Grew sales from $0 to over $1M in revenue ~2 years.

BEACON ATHLETICS, Middleton, Wisconsin 2011-2015

Sales and Marketing Manager

Built from bottom up the sales and service departments with focus on new customer strategies and reducing attrition rates of existing customers.

Increased new customer acquisition over 10% first year by establishing strategic pricing.

Grew Wholesale distribution business over 30% with a 4% margin increase.

GOPHER SPORT, Minnesota 1996 - 2009

Vice President of Sales

Built the company's first proactive sales force from 1 to over 25 focused and engaged salespeople, hiring strong relationship people.

Established company’s on-going training and coaching metrics by building internal coaches and setting aggressive growth targets.

Company sold direct to city, state and Government sectors, and strong in education.

Led the sales revenue growth from 16MM to over 60MM during my 10 years with the company.

Education

Mankato Technical College (Mankato Business School)

Mankato, Minnesota

Business Degree in Sales and Marketing

Austin Vocational School

Austin, Minnesota

On-going education in Business Development and Management Training

Riverland Technical College

Albert Lea, Minnesota

On-going education in Business Development

Accreditations Include

C-Wenger Sales Training Blueprint of a Sales Champion Training

Professional Selling Skills 1, 2, 3 Dale Carnegie Sales Training

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