Sales Manager

DAWN HALL

**** ********* ***. **. *****, MO ***39

************@*****.*** / Mobile: 859-***-****

EXECUTIVE PROFILE

Award winning retail leader with over 15 years of delivering results at all levels in high-volume retail environments including multi-unit. Dynamic track record of contributions in all areas of sales, sales management, marketing, new business development and leadership and development. Visionary team builder accomplished at leading and inspiring sellers towards driving results, as well as, their own professional growth. Proven ability to recruit, train and motivate staff and to develop collaborative, performance driven cultures. A consensus builder who can quickly understand business objectives, guide cross-functional teams and deliver processes and solutions with long term impact. Articulate communicator to establish key relationships and create unity across diverse groups and at all corporate levels. Competitive drive to succeed with a results focused commitment. My talents lie in communicating the business vision, inspiring and moving teams into action, putting the team and the plan in place and following through on executing the plan, marketing and merchandizing, human resources and training.

PROFESSIONAL EXPERIENCE

THE ESTEE LAUDER COMPANIES

KY/IN/MO/IL

Field Executive 06/2018 to Current

Responsible for the delivery of retail sales of multiple brands and building relationships with retail store teams through store management, counter staff and freelancers

Educates, trains, and coaches point of sale teams within my territory comprised of free standing stores, specialty-multi stores, department stores and military exchanges.

Creates and maintains strategic partnerships with retailers and executes seasonal brand plans, promotional calendars and creates local plans and specific events to drive enthusiasm and engagement with the customer.

Drives sales and identifies top performers securing future bench through analyzing and evaluating how teams use training, knowledge, and skills.

Drives client acquisition through outreach client management, social influence, oversight of visual merchandising execution, and by building collaborative relationships with key stakeholders in the store and retail community.

Drives conversion through coaching of selling staff, negotiating for additional space and resources to support promotional activities, creating and overseeing event execution.

Utilizes and demonstrates solid understanding of sales, product knowledge, events, operations, retail market, and cosmetic industry to keep business and team moving forward.

Deliver brand training to dedicated and department wide staff on product knowledge, service experiences, artistry, selling and leadership skills

AT&T ENTERTAINMENT GROUP

KY, TN, IN

Area Sales Manager of Retail 01/2004 to 05/2018

Responsible for maximizing AT&T's market position within specified area. Lead a team of managers and AT&T Retail Sales Consultants in Kentucky

Accountable for realizing the full potential of the AT&T brand, exceeding revenue and increasing customer experience in retail stores

Establish and implement sales plan for assigned area in collaboration with business planning, finance and management team

Apply in depth advanced knowledge and skills while providing expert advice, coaching and counseling within a particular discipline

Provide focus on sales operation strategies and tactics, including key performance indicators, business initiatives and improving customer surveys cards and mystery shops

Familiar with SaaS, CRM, and Cloud based services

Propelled multiple stores to achieve operational excellence in shrink, operational control and visual standards with proven results and leader developing strategies and processes to improve results

Increased revenue in business to business, SMB, and enterprise accounts.

Year over year revenue increases of 10%

Fluent in P & L management, operations, cost reduction/expense strategies

ADMART CUSTOM SIGNAGE

Danville, KY

National Account Executive 10/2000 to 01/2004

Brought in new sales by expanding client base and diversifying risk exposure by attracting new customers in multiple industries to turn around high-loss situations with existing customers.

Manage numerous beginning-to-end sales projects from prospecting new business and submitting quotes to launch and follow-through.

Negotiated major multi-year contracts with leading customers including Kohl's, Federated Department Stores, May Company and TJX Companies.

Opened 2 challenging, top 10 accounts and locked in 4 year business contract totaling $2 million in sales

BABIES R US

Lexington, KY

General Manager 04/1999 to 10/2000

Recruited to open new store in Kentucky.

Sourced talent and oversaw training of 60 employees

Sought out and worked diligently with other local retailers, businesses and hospitals to establish relationships for ongoing joint ventures.

JCPENNEY

Danville/Elizabethtown, KY

Manager/Buyer 11/1992 to 04/1999

Buyer for 3 multiple departments totaling over $10 million of merchandise.

Established store staffing models, store culture, store operations, policies and procedures, service offerings and all metrics of success.

EDUCATION

ASSOCIATE OF SCIENCE: COMPUTER PROGRAMMING

University Kentucky, Lexington, KY

BACHELOR OF SCIENCE: COMMUNICATION AND INFORMATION SYSTEMS

University of Kentucky, Lexington, KY

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