Marketing Program Sales

David A. Doezie

DIRECTOR OF SALES VP OF SALES AND MARKETING

Draper, UT ● Phone: 801-***-**** ● *********@*****.*** Award Winning Top Performer: Nautilus, Russell, Spaulding, McDavid Sports & Medical Page1

Intelligent, strategic, dynamic Sales Leadership adept at capturing the key account loyalty and delivering profitable volume growth. Leading by example, inspiring a Can Do attitude that goes the extra mile, producing high performance teams and exponential increase in revenue. Innovative product ideas that solve customer needs and increase market share. Diplomatic and tactful, building effective relationships with persons at all levels and overcoming objections with intelligence and positivity – creating partners and brand loyalty AREAS OF EXPERTISE

Delivering Profitable Volume Growth Representing Customers' Voice Annual & Long-range Sales Plan Recruiting, Training, Managing Business to Business Sales Sales & Growth Plans Sales Forecasts & Financial Budgets Inside and Outside Sales Identifying Opportunities, Risks Outside Sales Incentive Plans KPI Creation and Tracking Territory Management Maintaining Customer-centric Culture Developing & Growing Sales Team Pricing, Products, Placement SKILLS: Meeting Sales Goals Negotiation Selling to Customer Needs Motivation & Influence Sales Planning Building Relationships Coaching Managing Processes Market Saturation Developing Budgets Staffing EDUCATION

University of Utah Salt Lake City, Utah

Business/Communications Major

CAREER NARRATIVE

RUSSELL ATHLETIC SPAULDING

Director of Sales West Region

Managed 10 Direct Salesmen, Covering 15 Western States working with Team Dealers, Pro Teams, Universities and High Schools

Sold and oversaw the sale of athletic products by implementing regional sales plans

Determined annual unit and gross-profit plans by implementing marketing strategies, analyzing trends and results

Established sales objectives by forecasting and developing annual sales quotas for territories and projecting expected sales volumes and profit for existing and new products

Implemented regional sales programs by developing field sales action plans

Increased sales volume by tracking changing trends, economic indicators, competitors and supply and demand

Completed regional sales operational requirements by scheduling and assigning employees and following up on work results

Maintained regional staff job results by counseling and disciplining employees

Planned, monitored, and appraised job results

Provided feedback vital for new product, developing marketing strategies. Key Achievements

Increased Team Sales from $9.1 Million to $13.5 Million in 3 years

Won Region of the Year 6 out of the 8 years

Managed Trade shows, developed first name basis relationships with ALL accounts MCDAVID SPORTS MEDICAL

National Sales Manager

Managed 45 Independent Reps, covering the country working with Team Dealers, Pro Teams, Universities David A. Doezie

DIRECTOR OF SALES VP OF SALES AND MARKETING

Draper, UT ● Phone: 801-***-**** ● *********@*****.*** Award Winning Top Performer: Nautilus, Russell, Spaulding, McDavid Sports & Medical Page2

and High Schools

Determined annual unit and gross-profit plans by implementing marketing strategies; and analyzing trends and results

Established sales objectives by forecasting and developing annual sales quotas for regions and territories; and projecting expected sales volume and profit for existing and new products

Implemented national sales programs by developing field sales action plans

Increased sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors

Established and adjusted selling prices by monitoring costs, competition, and supply and demand

Completed national sales operational requirements by scheduling and assigning employees; and following up on work results

Maintained national sales staff by recruiting, selecting, orienting, and training employees

Maintained national sales staff work results by counseling and disciplining employees; and planning, monitoring, and appraising job results

Provided feedback vital for new products, developing marketing strategies Key Achievements

Increased Team Sales from $4.5 Million to $10.3 Million in 3 Years

Spearheaded creation of padded compression garments to solve Pro football deficits in use of Personal Protective Equipment. Drove the development and marketing. Sold first product broadly to Pro teams, college and high school teams

Hired and trained entire Sales Force

Managed Budgets, Forecasts, Catalogs, Trade Shows and Sales Meetings SOFFE/ACTIVE SPORTSWEAR

National Sales Manager

Managed 8 Independent Rep Groups (35 total reps), covering the United States

Tasks as above

Key Achievements

Increased sales from $12M over $28M

Implement Sales Programs for TSA, Big 5, G.I. Joe’s and Academy Retail

Worked collaboratively with Team Dealers, Setting up Programs and getting Soffe Product into all Team Sports

Developed Innovative Marketing Strategies, Trade Shows and Sales Meetings NAUTILUS FITNESS PRODUCTS

VP of Sales & Marketing

Managed a new Category line of Hand-Held and Home Fitness Products which included hiring and training a new Sales Force

Set budgets, defined objectives and performance, monitored workflow, identified and filled resource gaps and implemented and refined processes as needed

Ensured alignment with business partners to set brand goals, sales projections and capture market share

Developed and instituted “best in class” consumer driven, innovative and agile processes and ways of working to develop new products and ideas

Led development and refinement of consumer-driven product portfolio, including innovation strategy and pipeline initiatives

David A. Doezie

DIRECTOR OF SALES VP OF SALES AND MARKETING

Draper, UT ● Phone: 801-***-**** ● *********@*****.*** Award Winning Top Performer: Nautilus, Russell, Spaulding, McDavid Sports & Medical Page3

Managed internal and external team and agency relationships to execute an exceptional marketing program that consistently brings forward inspired, next-level deliverables

Worked closely with the other internal stakeholders to manage all product launches including packaging design, legal compliance, PR & media, distributor education and events

Monitored and analyzed performance; oversaw, executed and tracked programs and initiatives

Developed deep understanding and managed brand voice; served as a brand advocate across all marketing channels

Furthered brand culture and personality through direction to deliver industry-leading event activations, partnerships and sponsorships

Trained and developed direct reports; set goals, coached, mentored and evaluated team performance

Oversaw the team’s development and delivery processes

Collaborated with creative team from brainstorming through final production, refining and lending a critical eye to all creative output as needed

Allocated and leveraged resources against priorities, collaborating with peers to maximize the company’s technology and resources

Oversaw development of reporting measures, including scorecards and KPI’s that support strategy

Communicated business performance and in-market selling opportunities to appropriate stakeholders

Led the strategic planning process for the company

Created and managed seasonal marketing calendars

Measured and analyzed campaign metrics with the goal of adjusting tactics to optimize traffic, conversion rates and overall performance

Kept pace with current and ever-changing industry trends and practices across key sector functions Key Achievements

Took the company from ZERO to $8M in 2 Years

Developed dynamic Marketing Strategies, Catalogs, Trade Shows

Developed and implemented successful Sales Programs for Costco, Sam’s Club, Sears and Roebuck and QVC

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