MAKAYLA MCDANIEL

adnmd6@r.postjobfree.com 303-***-**** 1501 S Heatherwilde Blvd, Pflugerville, TX https://www.linkedin.com/in/makayla-mcdaniel/ Summary Engaging, creative, content writer driven in creating buzz-worthy featured articles. With over three years of professional experience in copywriting, communications, marketing, public relations, social media management, and SEO, my passion is in helping businesses succeed online. I have a first-rate attention to detail and a creative mindset. I am a proven leader, communicator and storyteller. Skills

● SEO Performance & Analysis

● Copywriting

● Proofreading

● Editing

● Brand Development

● Marketing Communications

● Press Release Writing

● Understanding of Target

Markets

● Relationship building and

retention

● Time Management

● PowerPoint

● Interpersonal

Communications

● Public Speaking

● Excel

● Web Content Development

●

Certifications and Trainings

● Certified in Google Analytics

● Certified in Google Ads

● HubSpot - Content Marketing

● SEMrush - Competitive Analysis & Keyword

Research

Experience Digital Marketing Strategist Austin, TX Valynt Digital 5/2021 - PRESENT

● Responsible for initial strategy, including keyword research, competitor analysis, and projected benchmarks

● Creating content for clients to be utilized to further organic growth, such as landing pages, blogs, white papers, videos, infographics

● Staying on top of industry trends and researching the latest in SEO tactics

● Editing all content and acting as the final set of eyes on websites prior to launch

● Copywriting for our own company marketing as well as brainstorming with the CEO on future tactics for reaching new leads

● Creating copy for advertising to display on Google Adwords, Facebook Ads, LinkedIn Ads, and StackAdapt platforms

● Complied monthly reports for clients to discuss how their advertisements were performing Marketing Analyst Fort Collins, CO Madwire

10/2020 - 5/2021

● Initiated market research studies and analyzed findings.

● Conducted trend forecasting and analysis.

● Reviewed the marketing department’s monthly analysis of customer acquisition.

● Created and presented real-time reports on current market conditions to upper management.

● Communicated with clients about their marketing strategy. Healthcare Security Corporal Fort Collins, CO Allied Universal Security Services 03/2020 - 10/2020

● Secured entrances and exits by maintaining physical presence and monitoring CCTV.

● Drafted reports of property damage, theft, accidents, to document daily activities.

● Led a security team and conducted security training and developments. Detentions Deputy Greeley, CO Weld County Sheriff’sOffice 08/2018 - 03/2020

● Maintain control of a large inmate population.

● Ensure impact-level organization to make sure all daily tasks are completed.

● Identify safety and security concerns before they impact the environment. Education University of Maryland College Park, MD Expected May 2023

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