Bachelor of Science -
Journalism, Sport
Communication
West Virginia University
Morgantown, WV
Knowledgeable Social Media Expert with 4 years of experience creating and executing social media strategies across all platforms. Demonstrated effective time management skills, technical tools familiarity and strong team collaboration.
Talent and Brand Coordinator
Central Entertainment Group New York, NY
MOLLI SKEENS ”
CONTACT
********@*****.***
New York, NY
EDUCATION AND
TRAINING
SUMMARY
SKILLS
• Social Media (All Platforms)
• On Camera Interviews
• Coordinating Paid Media Ads
Business Communication &
Development
•
Networking & Relationship
Building
•
• Goal Planning
• Editing Proficiency
• Press releases
• Adobe Creative Cloud
• Attention to detail
• Business Communication
• Content Creation
• Press releases
• Reporting
• Researching
EXPERIENCE
Execute a high volume of social media influencer
marketing posts on behalf of brand campaigns.
•
Assisting influencers with social media posts to
advertise specific brands.
•
• Coordinating the brand campaign schedules
• Assisting operations with invoicing the brands to 10/2019 - 11/2020
08/2018 - 05/2019
Social Content Publisher
National Basketball Association (NBA) Secaucus, NJ Social Media Strategist
West Virginia University Athletic Department Morgantown, WV pay out the talent.
Managed all social graphics creation for NBA games which were published across @NBA social accounts
to over 120 million followers (Instagram, Twitter
and Facebook).
•
Created graphics for every game in a night using
Photoshop.
•
Instructed freelance designers on graphics to create throughout games supporting top storylines, stats
and milestones.
•
Distributed all finalized graphics to multiple
publishers, while communicating clear instructions for each post.
•
Balanced speed with quality and accuracy, paying
high attention to detail and providing feedback
when necessary.
•
Managed curation of photos for NBA games,
reviewing all photos taken for every game each
night to determine the best photos for use on
@NBA social accounts.
•
Distributed the best NBA kicks, arrivals fashion and in-game action photos to multiple publishers, while communicating clear instructions for each post.
•
Categorized and organized the best photos from the season for future use.
•
Assisted with publishing content on @NBA Facebook
to over 41 million followers.
•
Ideated content focused on NBA players and teams,
wrote copy focused on top storylines and scheduled and published posts.
•
• Tracked all posts for reporting purposes.
Assisted with on-site coverage of NBA games for
@NBA social accounts, including the NBA's
Instagram Story and Snapchat.
•
• Social, digital, and web.
11/2017 - 05/2019
10/2018 - 05/2019
08/2018 - 05/2019
05/2018 - 05/2019
Freelance Writer
The Dominion Post Morgantown, WV
Recruitment Chair
West Virginia University Online News Association Morgantown, WV
Marketing and Public Relations Manager
Forge Business Solutions Morgantown, WV
Public Relations and Social Media Manager
Love Your Melon Morgantown, WV
Creatively executed social media posts.
Produced and constructed Instagram stories for
WVU's official football account before, during and after games.
•
Edited video for all sports then created highlight packages and hype videos.
•
• Kept track of all WVU sports twitter accounts.
Produced stories based on topics varying from
lifestyle features to stories on local development and previews of community events that are then
published.
•
• Established year-round recruitment program.
Maintain ongoing statistical promotion and create
team-based recruitment structure.
•
Manage social media accounts (LinkedIn, Facebook,
Twitter).
•
Supporting company's PR strategy and executing it
in different outlets.
•
Communicating and building relationships with
current or prospect clients.
•
• Handled Instagram, Twitter and Facebook pages.
Developed a strong social media strategy
coordinated into a 12-month content calendar.
•
Raised over $1,200 in one semester through a
variety of different fundraisers.
•
01/2018 - 01/2019
08/2018 - 12/2018
08/2017 - 08/2018
01/2016 - 01/2017
Campus Manager
ModernGreek Morgantown, WV
Social Media Video Content Producer
West Virginia University Morgantown, WV
Social Media Marketing Manager
WVUgo Media Morgantown, WV
Content Promoter
SPORTalk New York, NY
A sales position that helped guide all T-shirt chairs through a fast and easy ordering process.
•
A rep for the company on campus who marketed
products and the company in a reliable way.
•
• Creatively executed social media posts.
Produced and constructed Instagram stories for
WVU's official football account before, during, and after games.
•
Featured text options, location, user tags, and live features.
•
Edited video for all sports then created highlight packages and hype videos.
•
Kept track of all social media accounts determining what was over and underperforming.
•
Produced branded digital media content for online
publication.
•
Created short social videos and longer explainer
videos that included: graphics, audio, photos and
videos.
•
Pitched story ideas for various platforms linked to 100 Days.
•
Produced stories for “Humans of the Rec,” a weekly interview and photograph of a randomly selected
student using WVU's Campus Rec Center.
•
Wrote weekly press releases and newsletters
providing information/updates regarding Rec Center activities.
•
Made certain amount of posts and comments
throughout week on different sporting events
•
RTDNA, Radio Television Digital News Association, WVU August 2017-May 2019
(football, basketball, hockey, baseball, etc.).
Statistical analysis, watching live games and
sharing comments, reaction to team or player
news, and historical facts/creating polls through
app.
•
ACTIVITIES AND HONORS