digital marketing, digital content, communications

Grant Schauerman

858-***-**** ***********@*****.***

Précis:

Exceptional digital marketing professional with expertise in digital content, brand-building and integrated communications. Outstanding project management, creative and collaborative skills.

Experience:

March 2019 – December 2020: William Lyon Homes / Taylor Morrison Newport Beach, CA

Digital Content Specialist

Worked closely with Corporate Marketing VP and ad agency to develop, communicate and maintain website content standards

Worked with divisional marketing leaders to implement content standards, understand market-specific needs and support digital campaigns

Wrote & edited content for clarity, accuracy & enhanced SEO

Worked closely with ad agency, corporate and divisional marketing leaders and IT on a complete redesign of company website

Lead formal and ad-hoc CMS (Sitecore) training; provided ongoing, ad-hoc CMS support

Managed scheduling and distribution of inventory home photography across 12 divisions

Assumed ownership of Google My Business account, managed over 480 listings

Developed, maintained & reported quarterly website audits, reducing errors by 16%

Worked with IT and QA teams to document, track and test website enhancements and bug fixes

November 2018 – March 2019: Lennar Irvine, CA

Business Systems Analyst

Worked with project managers and stakeholders to understand and address redundancies in new CRM reporting

Evaluated and reported on existing software systems to identify opportunities to better leverage their technologies across the company

April 2011 – October 2018: Standard Pacific Homes / CalAtlantic Homes Irvine, CA

Digital Content Manager

Worked closely with CMO, corporate marketing and IT to develop and maintain comprehensive brand strategies, content standards and functionality enhancements across company website

Worked closely with divisional marketing leaders to ensure that corporate strategy and standards were communicated and implemented effectively

Created and maintained documentation for CMS (Sitecore) and marketing email (ClickDimensions) platforms; lead formal and ad-hoc CMS and email training

Consistently balanced multiple projects, priorities and deadlines to drive the brand, improve user experience and develop CMS functionality

Worked closely with IT, corporate and divisional marketing leaders to successfully migrate web content during builder acquisitions and two company-wide mergers

January 2006 – October 2010: AT&T Advertising Solutions / YP.com Anaheim, CA

Graphic Designer II / Web Content Editor

Lead copywriter, content manager, and QC analyst for in-house website fulfillment

Edited existing copy for clarity, accuracy and SEO / SEM compliance

Interfaced with clients to identify marketing strategy and develop content

Interfaced with field sales, management and vendors to coordinate production and improve efficiency; exceeded 2009 cycle time reduction goal by 12%

Assumed ownership of Quality Assurance program as inventory doubled over 2 quarters; worked with internal and vendor management teams to identify, measure, and resolve recurring issues, reducing change and redesign tickets by 30%

January 2005 – January 2006: Freelance Copywriter / Graphic Designer

Clients include Mattel, Sir Speedy, Journeys Counseling and Smarthome

Produced targeted website copy, promotional materials, press releases, feature articles and training materials

Designed for print, including brochures, business cards, DVD covers / labels and newsletters

August 2001 – January 2005: Merit Property Management Aliso Viejo, CA

Communications Coordinator

Produced and managed content for a large community website which experienced 11 consecutive quarters of growth

Wrote, designed and produced promotional collateral, which helped maintain a resident-to-user ratio10 – 15% above the corporate average

Wrote, edited, designed and produced a bimonthly newsletter concurrently distributed as marketing collateral by six luxury homebuilders

Assisted teams from other communities with copywriting and graphic design

Tapped by corporate vice presidents to author articles for industry trade publications, contribute to company marketing campaigns, and redesign company intranet

Education:

Kellogg School of Management at Northwestern University, Professional Certificate in Digital Marketing, scheduled completion October 2021

Southern California College, English, 1990-1994

Skills:

Microsoft Windows / Office suite & Mac OSX; Adobe InDesign, Photoshop, Acrobat; Content Management Systems (Sitecore, SharePoint); HTML; Microsoft Dynamics & Salesforce CRM; ClickDimensions; proficient with UX/UI design trends, AP and MLA Style Guides, SEO best practices, Google My Business

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