Experience

Newell Brands

Graphic Designer Jan **18 – Present

Work with cross-functional teams to create cohesive design solutions that answer the brief while maintaining brand standards.

Collaborate and lead creative brainstorm sessions to provide creative solutions for omni-channel marketing plans.

Plan and organize photo shoots for use across multiple mediums. Art direct on set with talent and photographers to ensure the brand story is brought to life.

Organize, lead and execute packaging design and production for large SKU counts.

Manage a heavy workload while adapting and quickly transitioning from brand to brand.

Use skills in fine arts and illustration to enhance and elevate designs.

Aisle Rocket Studios

Art Director Feb 2014 – Dec 2017

Executed designs for in store advertising and point of purchase to help drive sales.

Collaborated with creative marketing teams for marketing campaigns and line reviews.

Designed training materials for store associates that included long-form publications.

Assisted in place-making campaigns around Southwest Michigan. This included attending city council meetings and public outreach through branded social media campaigns and printed materials.

Orchestrated and directed photo shoots for an array of brands.

Planned and designed social media campaigns for product sales and events.

Freelance Experience

Fehren Elizabeth Studios

Graphic Designer, Illustrator & Photographer Jun 2012 – Present

In addition to the client work that is individually listed below, I regularly designed and illustrated invitations and save the dates for weddings and other social gatherings.

Working as a photographer, I was responsible for scheduling, photographing and editing images for wedding, engagements and family sessions.

Community Tap St. Joe

Graphic Designer & Illustrator Oct 2020 – Present

Assisted in the reconfiguration of the logo for other formats. Explored color palettes for the brand, and their applications. Designed and illustrated content for merchandise, as well as a

comprehensive merchandise plan for the future.

Flake & Loaf

Graphic Designer Jun 2020

Presented concepts for logo design for the brand. Finalized the logo and brand guidelines.

JJ’s Peppers

Graphic Designer & Illustrator Jun 2020

Conceptualized and designed a logo and labels for the brand.

Jay’s Lounge

Graphic Designer & Illustrator Mar 2019 – Feb 2020

Illustrated and designed posters and flyers for weekly specials.

Beer Church Brewing Co.

Graphic Designer & Photographer Dec 2018 – Sep 2019

Designed food, cocktail, beer and children’s menus for the brewery. Photographed food and location for menu, billboard and social media usage. Developed can labels, merchandise and in-house marketing.

Boujchic Boutique

Graphic Designer Dec 2018

Designed a logo and corresponding product lockups for a line of beauty products.

The Golden Cut

Graphic Designer Mar 2016

Guided the owner through the design process, conceptualized logos, created brand guidelines, created marketing materials and offered future marketing material ideas for the company.

Benton Harbor Athletics Department

Graphic Designer Feb 2016

Designed marketing materials for a fundraising golf event.

Internships & Learning Experiences

Design Center at Western Michigan University

Intern Sep 2012 – Apr 2013

Worked on an array of projects ranging from branding and identity work, to book cover design. Other responsibilities include designing marketing materials for Art Prize and the ABAI Conference in Chicago.

Jennifer Mayo Studios

Assistant Photographer May 2010 – Dec 2012

Assisted the main photographer at weddings, engagement and portrait sessions. Designed layouts for wedding albums.

ARS Advertising

Intern May 2008 – Aug 2008

Worked on creative designs and concepts, input creative ideas and constructed physical mock-ups for presentations.

Education

Western Michigan University

Bachelor of Fine Arts Graphic Design

Graduated 2013 Dean’s List

Southwestern Michigan College

Associate in Applied Science Graphic Design

Graduated 2009 Dean’s List

Proficiencies

Brand Design

Identity Design

Photography

Photo Direction

Long Form Design

Presentation Design

Storyboarding

Social Media

Collaboration

Brainstorming

Culture Leader

Project Management

Art Direction

Print Production

Iconography

Color Theory

Sketching & Illustration

Painting

Hand Lettering

Microsoft Office

Procreate

Apple Keynote

Adobe Acrobat

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Adobe Lightroom

Adobe After Effects

Luxion Keyshot

Mock-ups

Book Making

HTML & CSS

Javascript

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