Academic Projects & Live projects/ Case Studies
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DHAMOTHARAN.M
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Contact no:962-***-****
Academic Qualification
PGDM (Marketing) 2019-2021 Thiagarajar School of Management Pursuing B.E 2015-2019 Institute of Road and Transport Technology 6.13 Class XII 2015 Sri Sadhana Matric Higher Secondary School 73.5 Class X 2013 Sri Sadhana Matric Higher Secondary School 89.8 Academic Projects:
• Micro Controller Based Smart Shoe Using FES by AOT Technology.
• Mini Project on “Fabrication of two-wheeler engine cooling system using Peltier plates”. Case Studies:
• Sri Mappilai Vinayagar Soda Company, Dec’19 to present – Analyzed and identified the problems faced by a famous 100 years old veteran soda company. Working on practical solutions to improve their sales focusing on Digital marketing, leading to expanding their market share,
• The Dhan Academy, Jan’20 - Conducted a field study and underwent a rural development immersion program, to understand the rural society's contribution towards our economy and about their livelihood means and standards, organized by The Dhan Academy, Madurai (11 days).
• Have done case study of Ford fiesta and Arun ice-cream . Live Project :
• Have done a live project on Understanding customer behavior in a secondhand Book Shop.
• Participated and Boosted JioPhone Sales by segmenting and targeting strategies. Co-Curricular Activities
• Workshop On "Regenerative breaking" In Anna University. Extra-Curricular Activities
• Member of Chandai (Marketing) Club – Thiagrajar School of Management
• Sports- Playing Volleyball
• Captained college Handball Team in UG.