Omar Reyes
**** *** ****** *** ** New York, New York, 10029 929-***-**** **********************@*****.*** Summary of Qualifications
Google Ads & Google Analytics Certified with working knowledge in paid and organic search, lead generation, analytics, email marketing, landing page optimization and website creation for a blog.
Employment History
Freelance Digital Marketing
January 2021- Current
● Built out Google Ads Campaign using proper account structure. Used proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, wrote copy.
● Managed a Google Ads account to meet short term optimization goals.
● Audited existing Google Ads Campaigns to find problems to find optimization opportunities that are best practices.
● Analyzed Matched Search Queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic.
● Used Analytics to Assess Visitor Behavior and measure KPIs.
● Familiar with Pivot Tables
The Rise Digital Marketing Agency, Sales Funnel Builder & Social Media Outreacher September 2019 - October 2020
● Communicated with clients to create their sales offer and built landing pages along with writing copy.
● Direct outreach using social media platforms including Facebook & Instagram.
● Effectively booked strategy session calls on the calendar, organized strategy session calls and followed up with potential leads.
Harvard Protection Services, New York, New York, Security Officer May 2012 - Current
● Greet and sign in visitors.
● Inspect building premises and reporting hourly updates in the log book Education
● Bronx Community College, Associate Degree, Graphic Design (2009-2012) Certifications
● Google Ads Search Certified
● Google Analytics Certified