Amazon Seller Central, Product Research & DevelopmenDigital Marketing
Resume:
HUMAYOAN
MUSTAQEEM
********@*****.***
https://www.linkedin.com/in/humayoan-
mustaqeem
House No F 42, Block B,
North Nazimabad,
Karachi, Pakistan.
EXPERIENCE
Product Manager
Utopia Industries (Pvt) Ltd.
Ecommerce Industry (Amazon FBA PL Seller)
October 2018 – July 2021 Karachi, Pakistan.
Responsibilities:
Product Development/Sourcing:
Experience in sourcing and developing new product(s) for Amazon USA with focus on launching with popular sizes/colors (variations).
Management of Pre-Shipment inspections via QIMA of china based suppliers for existing and new product lines to fulfill quality requirements. Product Management:
360 product management of about 300+ SKUs in major Amazon USA market place as well as Amazon Canada and Europe.
Create and Optimize product listings on Amazon e-commerce platform.
Price management of respective SKUs as well as amazon deals management. Digital Marketing:
Developing and optimizing marketing plan/strategy for launching new products and existing product lines.
Research and analyze amazon keywords via amazon brand analytics tool.
Managing marketing and visibility of products through Amazon Advertising and Search Engine Optimization.
Inventory/Supply Chain Management:
Analyze past sales trend and forecast future sales of respective product lines along with all affecting factors (price, season, competition etc.)
Forecast and plan inventory for product lines in Amazon USA, Canada and Europe marketplace on quarterly basis.
Vendor & Logistics Management:
Managing number of suppliers and sustain healthy relationships with suppliers.
Managing end to end supply chain as well as reverse logistics of all the products from country of origin to destination country and vice versa.
Dealing with the freight forwarders in major ports including Pakistan, China and USA while ensuring a smooth customs clearance process. CERTIFICATIONS
Amazon Advertising
Sponsored Ads Accreditation
- (USA) May, 2019
CSCA – ISCEA (USA)
March, 2017
Certificate in Public
Procurement - The World
Bank
February, 2017
Analyzing and Visualizing
Data with Excel – Microsoft
November, 2016
Introduction to Data Analysis
using Excel – Microsoft
November, 2016
SKILLS
Amazon PPC Campaigns
Management
Digital Marketing
Amazon FBA PL
Listing Creation &
Optimization
Product Launching Strategy
Product Research &
Development
Keyword Ranking (Amazon)
Sales Forecasting & Order
Planning
Inventory Planning &
Management
Working closely with the technical staff at manufacturing facilities in Pakistan to ensure the quality standards are maintained as per the need of various markets in which the company sells.
Identifying various alternatives to reduce the logistics and warehousing costs through performing cost and benefit analysis and searching for cost effective ways and techniques.
Achievements:
Introduced new packaging ways to reduce sufficient logistics cost which made products to be highly competitive and resulted in improved margins.
Awarded Employee of the Month for December 2019.
Supply Chain Executive
Merit Packaging Limited (The Lakson Group Company) Printing & Packaging Industry
January 2018 – September 2018 Karachi, Pakistan.
Responsibilities:
Responsible for the management and delivery of products through vendors, and adherence to SLA and overall procurement policy.
Responsible to assist in imports and manage over all planning, execution and controlling the procurement operations.
Maintain relationships and negotiate with suppliers for best possible pricing.
Forecasting monthly and quarterly demands and planning procurement activities accordingly.
Strong coordination with other functions (marketing, production, warehouse, finance) both internally and externally.
Timely Issuance of purchase orders / job orders and handling the information flows from orders, shipments and invoices.
Actively seeking innovative approaches for efficient and sustainable operations of supply chain.
Achievements:
Incorporated new and alternate suppliers for major items of raw material and packaging, also initiated moves to achieve JIT for several SKUs.
Consumed more than 50% dead stock of corrugated cartons.
Leveraged resources of supply chain to attain OTD (On Time Delivery) of Raw Materials and other items for increased production efficiency.
Vendor Management and sourcing to enhance supply chain visibility to avoid bull whip effects.
EDUCATION
MBA – Supply Chain Management
IQRA University
06/2014 – 01/2017 CGPA: 3.20 / 4.0
Major Courses Studied
Supply Chain Management Business Process Re-Engineering Procurement & Sourcing Logistics Management
BS – Telecommunication
IQRA University
11/2007 – 05/2011 CGPA: 3.46 / 4.0
Supplier Negotiation &
Evaluation
Vendor Management
Supply Chain Analysis
Good in analytical, managerial
and problem solving skills.
Quick learning and adaption of
new technologies and
processes.
LANGUAGES
English
Intermediate
Urdu
Native
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