RACHEL FENG
New York, NY ● 718-***-**** ● adn7vo@r.postjobfree.com
EDUCATION
BARUCH COLLEGE, CITY UNIVERSITY OF NEW YORK
Bachelor of Business Administration
New York, NY
Expected Dec 2022
● Major: Marketing
BROOKLYN TECHNICAL HIGH SCHOOL New York, NY
Advanced Regents Diploma June 2019
● Major: Law and Society GPA: 4.0
EXPERIENCE
My Movie Streaming Guide
Content Management Intern
New York, NY
Nov 2020-Feb 2021
● Assisted both Marketing and IT team in the development of the company’s website and search engine optimization
● Proactively reviewed and reported design flaws and functionality for the website’s mobile and desktop interface
● Uploaded and indexed over 500+ movie titles to the company’s website utilizing WordPress and Yoast SEO Dive Chat
Campus Ambassador Marketing Intern
New York, NY
May 2020-Oct 2020
● Researched and planned social media marketing campaigns to generate engagement on Instagram and Facebook
● Grew visibility and audience towards the development of the application with engaging online events
● Strategized and organized 5+ different approaches to market the launch date of the application Tea La Ra
Social Media Intern
New York, NY
Sep 2019-Feb 2020
● Strategized 10+ posts, captions, and hashtags for the store’s Instagram handle to increase company exposure
● Managed and audited to ensure all food service orders were handled in an efficient and accurate manner
● Prepared and served drinks for catering events with up to 100+ customers’ personal preferences Pollen
Marketing Intern
New York, NY
Aug 2019-Jan 2020
● Sold company products through social media handles and word of mouth while following through using direct messages
● Generated buzz to company content and events through social media stories such as Instagram and Snapchat
● Enforced and analyzed event feedback from 10+ returning customers by reporting back to the company LEADERSHIP & ACTIVITIES
Alpha Kappa Psi Business Fraternity
Marketing Director
New York, NY
Oct 2019-Present
● Worked with a committee to create a recruitment campaign that garnered 25% more candidates than previous campaigns
● Utilized Photoshop and InDesign to design flyers and postcards to advertise on-campus events and workshops
● Organized an initiative to spotlight members of the organization which helped increase social media usage and presence DCH Dragon Boat Team
Athletic Paddler
New York, NY
Sep 2015-Present
● Participate in a local dragon boat team competing in over 20 races, placing in over 15 races located in the tri-state area
● Fundraise $4,000+ by volunteering for the annual lion dance branch and participating in private performances
● Teach a group of 15 lion dance performers how to properly play the cymbals and drums during the off-season ADDITIONAL INFORMATION
● Computer Skills: Photoshop, InDesign, Yoast SEO, WordPress, and Microsoft Office Suite (Excel, PowerPoint, and Word), Social Media (Instagram, Facebook, Snapchat, Twitter)
● Languages: Conversational in Mandarin and Cantonese
● Interests: Board Games, Cooking, Thrifting, Traveling, Sewing, Art, Music, Piano