Freelance Senior Copywriter & Content Creator

PROFESSIONAL PATH

Franklin Energy

Senior Copywriter

Port Washington, Wisconsin

January 2014 - August 2017

• Hired for rebranding, which included identity exploration, two fleshed out personas, and final execution of branded materials and website

• Facilitated naming and positioning of technology suite and the roll out of specialty services

• Point creative for concepting and copywriting all pieces for the company and clients

• Completed the site map and wrote for client's website, which resulted in direct new business

• Developed award-winning tradeshow themes, including special events and booth presence

• Mentored and managed junior copywriter as a direct report GreyStroke Sheboygan, Wisconsin • September 2019

• Wrote scripts for military PTSD education videos Franklin Energy Port Washington, Wisconsin • August 2011 - April 2013

• Provided copywriting and editing services

Symmetry Corporation

Marketing Communications Specialist

Milwaukee, Wisconsin

January 2012 - January 2014

• Planned and executed marketing communication campaigns geared towards Symmetry’s world- class SAP install base and prospective clients

Jacobson Rost

Advertising & Promotions Account Coordinator

Milwaukee, Wisconsin

January 2009 - June 2011

• Split roles as project lead for promotional campaigns and maturing copywriter for MillerCoors Great Beer Great Responsibility, Leinenkugel’s, Old Wisconsin and Port Washington State Bank Kohl's Corporate

Web Merchandise Writer

Menomonee Falls, Wisconsin

May 2007 - January 2009

• Wrote product and microsite copy

LINDSEY D. BUBLAVY

CAREER SUMMARY

• All about the details, details

• Calm and collaborative

• Take charge and full responsibility

• Deadline-driven decision maker

• Creative thinker, yet business minded

WORKING STYLE

414-***-**** adn573@r.postjobfree.com

University of Wisconsin-Milwaukee

Bachelor of Journalism, Mass

Communication, May 2007

• Major: Advertising & Public Relations

• Minor: Art History

• HubSpot Certification (in progress)

• Rex Award (2018)

• Consecutive three-year BMA and

Bell Award recipient (2014-2016)

• First-ever recipient for the Kohl’s

eCommerce Certification (2009)

Santa Reparata School of Arts

Study Abroad in Florence, Italy

ETCETERA

Portal Recreation Department

Grafton, Wisconsin

• Helping hand and facilitator of fun

VOLUNTEER

VIEW SAMPLES

View writing samples at:

bublavy.com

EDUCATION

I understand: Consumers of products and services, customers who purchase products and services, and B2B targets in diverse markets I know: Industries from big box retail to the experiential world of advertising to the complexity of manufacturing I do: Concepting, strategic content campaigns, copywriting, social media and digital tactics, building brands, and project management Zurn

Senior Copywriter

Milwaukee, Wisconsin

August 2017 - Present

• Lead video projects and major campaigns from storyboarding through nurturing

• Brainstorm video questions to extract story and interview subject matter experts

• Work with vendor partners to manage stakeholder expectations and keep in brand

• Concept and write all marketing campaigns and ad-hoc requests

• Edit and write email campaigns, social media, press releases, feature articles, sales presentations, etc.

• Direct and review ecommerce contractors’ copy

• Manage internal intranet content for employee relations, from generating ideas and interviewing fellow employees to gathering assets and writing stories

• Strategize new, meaningful opportunities and multi-channels, such as World Toilet Day in-kind donation, community involvement, and contractor engagement Young Milwaukee

Milwaukee, Wisconsin

• Writer for social media campaigns

The Prairie School Racine, Wisconsin • August 2013 - June 2014

• Wrote feature content for the institution’s yearly publication Home Office, Freelance Copywriter

Allure Salon & Spa

June 2011 - Present

Grafton, Wisconsin • September 2014 - Present

• Concept and write campaigns for holiday events, special services and promotional deals Rexnord Women

Milwaukee, Wisconsin

• Lead for Volunteer Committee

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