Public Relations, Corporate Communications, Media Relations

RESUME

MR. ANKUR DUTTA

A-*, First Floor,

Synergy Imperial, Bhagaduttapur, Kahilipara,

Guwahati, Assam 781019

Contact No.: 971*******/ 971*******

Email Id: **************@*****.***

Seeking a Public Relations Position in a Corporate Organization PROFESSIONAL SNAPSHOT

A dynamic and resourceful professional with 12 years rich experience in Public Relations. Currently associated with Madison Public Relations, New Delhi as Sr. Manager.

A keen planner, strategist and implementer with demonstrated competence for identifying prospective clientele, business development, designing and giving presentations, corporate communication planning, image building and effecting media strategies for enhancing company awareness which in-turn contributes to ameliorated business. Also to maintain Media Relations in National and Regional media for various press conference, events etc.

CORE FUNCTIONAL STRENGTH

Strategy Planning

Framing PR strategies for establishing greater awareness about the organization and its associated operations.

Networking with the top management for recommending viable business solutions.

Conceptualizing and implementing plans for facilitating generation of augmented revenue.

Mapping the movement of competitors and industry counterparts and accordingly fine tuning plans.

Public Relations

Networking with media personnel and establishing long-standing associations with them.

Organizing press conferences, media trips, interviews for apprising the media about company’s present and future activities.

Updating the staff and client with company news and actively involved in producing publications such as brochures, in-house magazines, newsletters, and journals. Media Planning & Management

Handling appropriate media selection for generating awareness about company operations.

Collating information on product performance, market presence and brand position vis- à-vis competition in liaison with market research & consulting agencies.

Media Monitoring, managing daily media coverage reports and managing media evaluation reports, drafting media pitch notes, conducting media rounds and media follow-ups.

Team Management

Inculcating a positive attitude amongst the employees.

Mentoring and motivating subordinates to make them perform to the best of their abilities

WORK EXPERIENCE:

Currently working as a Sr. Manager in Madison PR, New Delhi, since May 2016 till date.

Before joining to Madison PR, worked as a Consulting Associate (Manager) in Genesis Burson-Marsteller, since 2014.

Before joining to Genesis Burson-Marsteller worked as an Account Manager in Lexicon Public Relations & Corporate Consultants, since 2010.

Earlier associated as Associate Account Executive in Mutual Public Relations, New Delhi, since March 2009

Internship with Mind Pie Public Relations (Sister Company of Fourth Estate PR), New Delhi, since January 2009

KEY RESPONSIBILITIES:

To maintain Media Relations in National and Regional media

Client Servicing.

Crisis Communication

Make presentations for the event proposal.

To identify relevant media for Press Conference, Press Meets, Events, Exhibitions, Fairs, Reviews etc.

To co-ordinate with media and provide them the required details

To initiate story ideas with media and fix one on one interviews

To prepare press releases, articles and check list

To provide Monthly Media Plan & Weekly/ Fortnightly list of Activities to client

To keep meeting with client fortnightly and discuss on various activities, prospects and story ideas as well as preparation of MOM

Media monitoring & Reporting on daily basis

To prepare monthly dossier and provide Ad Value analysis of coverage.

Handling crisis faced by the client.

CLIENTS HANDLED:

Power and Energy Clients

Tata Power Delhi Distribution

Tata Power Solar

Valvoline Cummins

Education Clients

Educomp

IMT Ghaziabad

Amity University, Noida

Corporate Clients

JK Organization (JK Lakshmi Cement, JK Tyre, JK Paper and Umang Dairies)

Bhartiya Group

Cargill India

India Smart Grid Forum

Livguard Inverters and Batteries

FMCG Clients

PepsiCo India

KFC India -Restaurants

YUM! Restaurants – Corporate

Dominos Pizza India (Jubilant FoodWorks Ltd)

Dunkin Donuts (Jubilant FoodWorks Ltd)

Dr. Oetker Funfoods Ltd.

IT & Telecom Clients

Datawind

Wish Tel

NComputing

Lifestyle Clients

Osim

Bathline

In Living

Ahuja Son’s

Aashmeen Munjal

Olive Oil from Spain

NGO Clients

Smile Foundation

Tourism Clients

Egyptian Tourism

Wildlife Reserve Singapore

HR Clients

Talent Management International

Art & Culture

Delhi International Arts Festival

Sonal Mansingh

Swami Haridas

PROFESSIONAL QUALIFICATION:

Post Graduate Diploma in ‘Advertising and Public Relations’ in 2008-2009 from

‘International Institute of Mass Media’, New Delhi under Guru Jambeshwar University. TECHNICAL QUALIFICATIONS:

Diploma Course in Basic Computer Education Training (PC Fundamentals, Windows, MS- Word etc.) conducted under Dibrugarh University, Dibrugarh, Assam, in 2004.

Thorough knowledge in Microsoft Word, Microsoft Excel, Power Point Presentation, Internet etc.

EDUCATIONAL QUALIFICATIONS:

Examination

Passed

Board/

University

Year of

Passing

Division/

Class

Percentage

of Marks

Subjects

Taken

H.S.L.C. S.E.B.A. 2001 First 63.67 % English,

Assamese,

General

Mathematics,

General Science,

Social Studies,

Hindi.

H.S.S.L.C.

(Arts)

A.H.S.E.C. 2003 First 72.4 % Anthropology,

Education, Logic

and Philosophy,

Political Science,

English,

Assamese.

B.A. Cotton

College,

Gauhati

University

2006 First 62.1 % Anthropology

(Major), Pass

Courses- Political

Science, English,

Assamese.

M.A. Deccan

College Post

Graduate &

Research

Institute

2008 First 65 % Ancient Indian

History, Culture &

Archaeology

Post Graduate

Diploma

International

Institute Of

Mass Media,

New Delhi

2009 First 62.5% Advertising,

Public Relations &

Marketing

under Guru

Jambeshwar

University

EXTRA CURRICULAR ACTIVITIES:

Active participation in the Personality Development and Career Guidance Camp under Akhil Bharatiya Vidyarathi Parishad in 14th to 20th May, 2001

Participated in the Satabdir Natak (Festival of 100 years of Assamese Theatre) organized by Directorate of Cultural Affairs, Assam and Eastern Zonal Cultural Centre, Kolkata in 6th to 10th Nov, 2004.

Stage performances in folk songs and modern songs in various places inside the state.

Active participation in the college and university competitions and programs. PERSONAL DETAILS:

Father’s Name : Mr. Hemadhar Dutta

Mother’s Name : : Mrs. Ranjana Dutta

Date of Birth : 31st July, 1985

Sex : Male

Marital Status : Married

Language Known : English, Assamese & Hindi

Hobbies : Singing and playing cricket

REFERENCE:

1. Mr. Trideep Lahkar

Principal Correspondent · Press Trust of India (PTI) Contact No. 940*******

2. Ms. Bidisha Singha Dutta

Journalist

The Assam Tribune

Contact No. 995-***-****

3. Anupam Chatterjee

Journalist

The Financial Express

Contact No. 974*******

All the above mentioned details are true to the best of my knowledge. Date : 01.08.2021

Place : Guwahati (ANKUR DUTTA)

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