Development Specialist Experience Manager

SHELLEY R. MURPHY

Atlanta, GA 678-***-****

************@*****.***

Accomplished Senior Developmental Editor dedicated to producing high-quality learning content. Excellent communicator with exceptional attention to detail, a results-driven work ethic, exceptional business acumen, and natural curiosity with an aptitude for learning.

Product Manager, Acquisition Editor with a proven record of collaborating with prominent authors in e-learning, educational technology, and career training content in higher-education publishing.

Sales and Marketing professional with proven success in outreach to learning communities, universities, colleges, and career academy schools throughout the United States.

SKILLS

Product development

Content Development

Agile

Digital Marketing

Copywriting

Content management

Product management

Learning technology

Content Creation

Communication skills

Acquisition strategy

Social media marketing

Learning technology

Cross-Functional Collaboration

Author Development

Customer relationship management

Team Collaboration

Computer skills

CRM software

Customer retention

User Research

Budgeting

Problem management

Schedule Management

Marketing

Microsoft Office

Project planning

Account management

Sales

Project Management

Proofreading

Sourcing

Strategic Planning

Photography

Digital marketing

Sourcing

Photo editing

Adobe Photoshop

Adobe Acrobat

Adobe InDesign

Jira

Confluence

Microsoft SharePoint

Adobe Creative Suite

Adobe Experience Manager

LINK

http://www.linkedin.com/in/shelleyrmurphy

PROFESSIONAL EXPERIENCE

Freelance Editor & Publishing Consultant

Atlanta, GA

August 2019 to Present

Publishing Services, Developmental Editing, Copy Editing, Proofreading, Photography, Research

Senior Content Manager

Cengage Learning - Boston, MA

November 2017 to July 2019

Collaborated with cross-functional teams to deliver course solutions for educators and provide service to adopters and retail customers.

Managed content providers to ensure schedule, budget, and quality standards.

Partnered with content design, digital production, and other specialists, ensuring content acquired and delivered meets learning design objectives to enhance the student learning experience.

Engaged subject-matter experts, reviewers, copy editors, and production vendors to ensure content deliverables meet project guidelines and standards for quality within project deadlines.

Partnered with technology development teams, providing functional specifications for digital projects.

Maintained accurate and timely documentation and archiving of digital product resources.

Proven project management skills, multi-tasking and prioritizing, team collaboration, and problem-solving.

Delegated and monitored project assignments, ensuring adherence to style guidelines, project specifications, workflow, and timelines.

Strong computer skills and broad knowledge of common software programs, and the confidence necessary to work with unfamiliar programs as required.

Project management experience within an agile technology product organization.

Senior Development Editor

Cengage Learning - San Francisco, CA November 2002 to November 2017

Designed research projects and market surveys to understand customer needs and garner feedback on coverage, level-appropriateness, and accuracy of the content. Provided data analysis and research summaries to key stakeholders.

Created and presented documents analyzing and summarizing content alignment between competitors, market indicators, and other content standards.

Advised authors and content creators, writing revision plans for core products and specifications for digital ancillary resources.

Managed copywriting, editing, and proofreading of manuscripts.

Reviewed content to ensure accuracy, grammatical correctness, correct structure, formatting, and compliance with brand strategy.

Responsible for content approval, cover design, and art style, clearing projects for launch into production.

Led in leveraging in-sourcing capabilities, improving content creation and curation capabilities that became a best practice across all content teams.

Co-created with marketing and communications teams, producing marketing tools, conference exhibit collateral, and advertising materials.

Acquisitions Editor, Criminal Justice, and Criminology

Wadsworth Publishing - Belmont, CA

June 2000 to November 2002

Accountable for author acquisitions, providing editorial guidance, business analysis, planning, and financial performance in assigned content domains.

Conducted market research to identify new and potential markets, competitor insights, and emerging trends in the discipline, making Cengage's products the leading-edge solutions for Criminal Justice, Criminal Law, and Criminology higher education.

Visited field sales locations to mentor, evaluate, inform, and support sales teams.

Collaborated with marketing and sales management teams to implement new revenue growth strategies, sales initiatives, and customer engagement tactics.

Coordinated faculty training and coaching to implement new methods and resources for course success.

EDUCATION

Bachelor of Science

Majors in Human Development and Sociology

University of Nebraska Lincoln - Lincoln, NE

AWARDS

Cengage award for "Innovator and Market Disruptor of the Year" in 2018 for being the first product team to develop a MindTap, "digital-first" higher-ed e-learning application, uniquely designed for every course in the Criminal Justice curriculum.

D.C. Heath President's Club top performer three consecutive years (1991 through 1993.)

D.C. Heath President's Club top performer three successive years (1991 through 1993.)

CERTIFICATIONS AND LICENSES

Professional Diploma in Digital Marketing, The Shaw Academy, November 2019

CAREER HIGHLIGHTS

Achieved target team growth goals three years in a row by over 20% each year.

Eclipsed growth targets for a new product line by 15% despite unexpected budget cutbacks.

Secured the most significant single purchase order from a single academic department in company history, successfully strategizing throughout a competitive sales cycle to win a three-year contract worth two million dollars.

Exceeded 100% of sales targets five consecutive years, covering a five-state territory, leading to promotion as Acquisitions Editor.

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