Communications Manager Product Specialist
Resume:
KAREN Marketing, Public M. Relations YATES & Communications Manager
Accomplished Public Relations
& Communications Professional
with a passion for developing and
executing effective strategies
through multiple media channels
and company communications.
ABOUT
COMPETENCIES
Brentwood, Tennessee 37027
*****.*******@*****.***
linkedin.com/in/KarenYates02
CONTACT
SKILLS
• Leadership Communications
Strategy & Execution
• Media Relations & Outreach
Crisis Communications
• Reputation Management
• Executive Counseling
• Client Relationship Management
• Project Management
• Strategic Market Planning
• Social Media Management
• Excellent Written & Verbal
Communication Skills
• Strong Analytical Skills
• Event Planning
• Microsoft Office Suite
• Microsoft Dynamics and
custom CRMs for the O&P
space like Salesforce.
THUASNE USA TOWNSEND DESIGN Bakersfield, California 2017 - Present Orthopedic Territory Sales Manager Customer Liaison covering all Tennessee
• Provide promotional, educational and support services to existing and prospective customers by calling on a variety of medical professionals who prescribe and/or purchase and/or dispense orthopedic braces and supports.
• Grow and maintain assigned territory based on quarterly and yearly targets.
• Represents company at trade association meetings. RESTORATIVE HEALTH SERVICES Murfreesboro, Tennessee 2012 – 2017 Director of Marketing
• Cultivated business prospects through cold calling, referral generation and prospecting for assigned Tennessee territory including 9 office locations with annual sales of $4.5M.
• Delivered sales presentations and provided coaching to Physicians, Nurse Practitioners, Nurses and Physical Therapists, as well as, to home health facilities and skilled nursing facilities.
• Sourced new accounts, including multiple medical centers,throughout 12 counties and weekly referrals from various nursing facilities and outpatient rehabilitation centers.
• Executed strategy to strengthen branding within outpatient, pediatric, physical therapy, SNF and specialty clinics for sales of lower and upper extremity prosthetic limbs and orthotic bracing.
• Created marketing/educational materials and implemented patient satisfaction/ feedback surveys to strengthen brand position.
GAIL & RICE Southfield, Michigan 2006 – 2008
Marketing Certified Product Specialist & Event Team Leader
• Ranked #11 out of 75 specialists in nation at that time.
• Served as a product educator and generated leads at trade shows, which led directly to dealer sales.
• Achieved consistent add-on and upsell tradeshow clients to renew lapsed contracts and services. TPC A BERKSHIRE HATHAWAY COMPANY Addison, Illinois 1998 – 2007 Sales Director
• Set strategy, facilitated product education, and developed sales skills for 20 consultants to achieve overall business objectives, build brand awareness and increase profitability.
• Managed a company portfolio of over 100 products and developed marketing programs and materials to drive sales and significantly solidify long-term relationships with customers.
• Selected by management to present at National and Regional conferences. NOTABLE MARKETING CAMPAIGNS
“Only Rain Down the Drain” An Education Initiative for the City of Murfreesboro Date needed Created collateral materials, a PSA on Nashville Public Radio (NPR), and a statistical White Paper on waterway obstruction detailing the negative impacts on local waterfowl and fish due to trash being pushed through local water drains.
“Take a Tour Around the World” A Campaign and Event on Local Multiculturism Date needed Educated middle Tennesseans on the multicultural communities surrounding Murfreesboro on the diverse nationalities and religions that live peacefully in America. Arranged video footage/interviews for press coverage, a PSA for NPR, and symbolic passports, signed by members of different countries, for all Rutherford County School children that attended the event. MIDDLE TENNESSEE STATE UNIVERSITY Murfreesboro, Tennessee 2008 – 2012 Bachelor of Science, Public Relations and Marketing Honors: Graduated Cum Laude with Honors
Involvement: Phi Kappa Phi Honor Society; Golden Key Society; Phi Theta Kappa Honor Society Scholarships: MTSU Braggs College of Mass Comm Scholarship; MTSU Paul Martin Honors College Scholarship;, MTSU Vision Scholarship; Nissan Hispanic Scholarship Foundation Recipient, Phi Theta Kappa Scholarship EXPERIENCE
EDUCATION
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