Outreach Coordinator

Gregory DeFabio

NYC 973-***-**** **************@*****.***

EDUCATION

Saint Joseph’s University Haub School of Business Philadelphia, PA Business Administration Major, Marketing Minor

WORK EXPERIENCE

Media Outreach Coordinator BIA Kelsey Financial January 2021- Present

● Analyzed online marketing data across hundreds of television/radio stations to identify opportunities to improve client subscription and retention goals.

● Conducted outreach, developed and maintained strategic partnerships, and created reports to analyze broadcast media competitors, target markets and demographics.

● Significantly reduced data processing time, allowing BIA to publish the Media Ad View Forecast & the Local Competition Report for 2020 ahead of schedule.

● Ensured that client registration records are accurately entered and updated. Asset Management Intern BAE Systems June 2018- August 2019

● Effectively performed data analysis in Excel and prepared US government financial reports.

● Reduced product losses and expenses by successfully allocating thousands of company assets.

● Responsible for maintaining inventory, products & tracking of $45 million of DoD equipment for one of the world’s largest defense contractors.

● Provided project managers with administrative support and helped schedule numerous projects. Marketing & Event Management Intern OLV Festivals April 2018- May 2018

● Assisted in a marketing campaign that raised over $30,000.

● Implemented social media accounts to promote event schedules and updates, resulting in a 10% attendance increase from the previous year.

● Created mail listings and contacted local business owners to inquire about company sponsors and to increase awareness. COMMUNITY SERVICE

Assistant Athletic Director HSS Middle School September 2017- March 2020

● Scheduled basketball games, supervised 7th & 8th grade athletes and prepared the gymnasium for athletic events.

● Assisted in recruiting volunteers for the annual school banquet.

● Collaborated with head basketball coaches to develop game plans. SKILLS & INTERESTS

Skills: Microsoft Office (Excel, Word & PowerPoint), Hootsuite Social Media Platform, Tableau & Adobe Photoshop Awards: Regis Grant & Opportunity Award 2016-2020, Strategic Management Business Policy Award 2020 Interests: Strategy & Operations, Data Analytics, Non-profit Fundraising, Media Research, Photography & Basketball

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