Advertising Coordinator Station Manager

Thomas McGill

**** *. ****** ****** ****, AZ ****3 480-***-**** *****@*******.***

Experience:

Fort McDowell Casino, Fountain Hills, AZ 1996 - 2014 1998 – 2014 Director of Marketing

Lead all marketing activities in a competitive and fast-growing gaming market. Reported to General Manager/CEO. Directly supervised the Director of Marketing Operations, Promotions Director, Database Manager, Transportation Manager, Entertainment Manager, Premium Player Development Director & Customer Service. Oversaw multi-million dollar marketing expenditures. Coordinated printing and distribution of direct mail pieces and quarterly magazine. Developed creative advertising concepts and implement in collaboration with creative staff.

Established entertainment outdoor venue seating 5,000 people appearances by headliner performers such as Lee Greenwood, Little Richard and LL Cool J. Ballroom events and VIP parties.

Initiated casino in-house advertising agency, saving the company 15% on media buying.

Negotiated contracts with San Francisco Giants and Chicago Cubs for spring training promotions and NBA contract for Phoenix Suns advertising sponsorship. Fiesta Bowl Parade committee sponsorships.

1996 – 1998 Media Advertising Coordinator

Performed media buying using TVScan and TAPScan computerized systems. Conducted market research using Scarborough Research. Prepared marketing and advertising budgets and developed advertising campaigns. Created brochures, in-house signage and other marketing materials. Worked with Directors to give input to F&B, Slots and other gaming areas of the Casino.

KKCO – TV, Grand Junction, CO 1995 – 1998 Consultant KDMA, INC., Phoenix, AZ 1993 - 1995 General Manager WITHERS BROADCASTING, INC., Grand Junction, CO 1977 – 1993 1986 – 1993 General Manager

1981 – 1986 Station Manager

1977 – 1981 Program Director/Traffic Manager

Education

Western Colorado Broadcasting School Rex Howell, Grand Junction, CO References available upon request

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