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PROFESSIONAL EXPERIENCE
TWELVE 03, LLC Mar 2018 - Present
Founder of Twelve 03 & Owner of Sprouts Consignment Shop and POP UP space
BARNES & NOBLE EDUCATION, Basking Ridge. NJ Mar 2020 – May 2020
Independent Contractor- Design and Construction
TOMMY HILFIGER USA INC., New York, NY Jan 1996 – Oct 2017
Senior Vice President, US & Canada Store Design Senior Vice President, Global Store Design
Senior Vice President, US Store Design, Planning, Construction & Visual Merchandising
2016--2017
2015--2016
2011--2015
Vice President, Creative Services, Store Design, Planning & Visual Project Management
2007--2011
Senior Director of Creative Services/Marketing/Retail Account Services
2002--2007
Director of Corporate Project Management/ Creative Services
2000--2002
Project Manager/Women’s Wear Store Design & Planning
1997--2000
Lead Merchandise Coordinator/Women’s Wear/Men’s Sportswear, Boys & Furnishings
1996--1997
CAREER SUMMARY
Launched a 20+ year career at Tommy Hilfiger, traveling to department stores nationwide to merchandise a wide range of product categories.
Progressively promoted to higher responsibilities, including design and planning for 2,000 in-store shops.
Managed seasonal marketing rollouts corporate wide once all product categories were combined under one umbrella.
Developed and managed a cross functional creative team providing marketing and visual solutions for 26+ wholesale and licensed product categories.
Spearheaded interior store design from concept through execution.
Led all store design, fixture design, and construction for 1,200 wholesale, retail, and outlet stores in North America.
Directed all global conceptual and store design; extensive travel to TH headquarters in Amsterdam.
Managed multiple category capital budgets within store design up to $30 million, meeting targeted goals.
HIGHLIGHTS OF ACCOMPLISHMENTS
Managed and developed teams up to 20 in design and project management. Hired, trained, and motivated diverse talent groups, raising skill and efficiency levels. Seamlessly led teams throughout the brand’s transition to public and private company ownership and subsequent acquisition by PVH.
Developed strategies to expand in-store presence into tier one distribution.
Developed concepts and build out for fashion show pop-up shops. Generated widespread press coverage. Maintained and ensured global brand consistency by instituting standardized guidelines.
Partnered with Marketing and IT to launch and develop full-price Omni channel store of the future concept. Initially rolled out in London followed by U.S. outlet division.
Instrumentally involved in the successful negotiation of vendor shop contract with Macy’s, an exclusive agreement for in-store shops. Secured prime real estate as well as improved profit margins.
Developed new global fixture sportswear concept for all stores with a consistent look and image across wholesale, retail, and outlet.
Collaborated with global sourcing on in-store elements, reducing expenses and ensuring consistency. Partnered with corporate real estate, determining optimal store locations and lease parameters.
HIGHLIGHTS OF ACCOMPLISHMENTS – TOMMY HILFIGER USA
Developed consistent standards to guide all regions and streamlined visual and store planning communication.
Developed in-store concept strategy plans for new labels, product launches, and collaborations.
Launched juniors, Girls 7-16, Handbags, Plus Sizes, Girls, and Tommy Label concept to Macy’s stores.
Spearheaded bidding, negotiation, and awarding of all Vendor projects.
Managed printing, distribution and installation of seasonal campaign images and key item signage in 1,270 locations.
Managed Macy’s contractual capital in-store shop expense budget of $30 million+.
Managed and drove all phases of design and planning for new and remodel retail projects.
PREVIOUS EXPERIENCE
GUESS? INC., Macy’s East, New York, NY 1995—1996
Shop Manager, Men’s Denim
BANANA REPUBLIC, Cherry Hill, NJ and King of Prussia, PA 1991—1995
Visual Assistant 1994—1995
Pacesetter Sales 1991—1994
EDUCATION & AFFILIATION
Philadelphia University, Philadelphia, PA 1995
Bachelor of Science, Fashion Merchandising,
New York School of Interior Design Sketching
Historical Styles of Furniture Sketch up
B.I.G.: Believe, Inspire, Grow