Production Assistant Copywriter
Resume:
MATT SHAPIRO
SENIOR COPYWRITER
SUMMARY
Writer with more than 15 years of experience developing and producing promotional campaigns for major film studios, TV networks and advertising agencies. Uniquely entertaining copywriter proficient at writing and rewriting large quantities of effective trailer copy, conceptual TV promo scripts and print ads, all in a deadline-driven atmosphere. Strategically focused wordsmith adept at creating digital content, social media posts and other marketing materials in both long and short form. Enthusiastic collaborator skilled at discovering something lovable about each brand and pitching its appeal in various ways. Storyteller with a passion for all writing opportunities that feed the soul… and quite possibly two cats in the process. CONTACT
mattshapirowrites.com
****@*****************.***
linkedin.com/in/mattshapirowrites
AWARDS
CLIO KEY ART AWARD
Theatrical Trailer
“Deadpool 2””
CLIO KEY ART AWARD
Theatrical Spot
“Keanu”
CLIO KEY ART AWARD
Theatrical Spot
“The Neon Demon”
PROMAX NORTH AMERICA AWARD
Comedy Program Spot
“Total Drama Action”
TELLY AWARD
Comedy Program Spot
“Total Drama Action”
WORK EXPERIENCE
FREELANCE COPYWRITER
Atlanta, GA February 2021 - Present
Too much talent for just one coast.
● Create engaging marketing materials for a range of platforms and brands.
● Revise copy as needed, effectively addressing client preferences.
● Brainstorm with creative leads, ensuring their notes are implemented. Projects Include:
● Key art copy for HGTV’s “Good Bones.”
● Website copy for Venture Out’s Team Building Camp. FREELANCE COPYWRITER
Los Angeles, CA August 2018-February 2021
Movies and TV shows weren’t going to sell themselves.
● Scripted and revised copy packets for both trailers and commercials.
● Created a variety of conceptual spots for TV and streaming.
● Wrote print copy for film and TV advertising.
● Developed content for digital and social media marketing. Projects include:
● Promo copy for Hulu’s “The Handmaid’s Tale.”
● Promo copy for “DC’s Stargirl.”
SENIOR COPYWRITER
mOcean/Los Angeles, CA 2015-2018
Developed a myriad of new ways to say “In A World…”
● Wrote scripts for a wide variety of brands across multiple platforms.
● Contributed to brainstorming sessions, quickly generating effective copy.
● Compiled script packets for presentations to clients.
● Mentored less experienced writers, providing informal creative direction. Projects Include:
● Trailer copy for multiple Marvel/Disney properties.
● Trailer copy for DC Animated Movie Universe.
Matt Shapiro ****@*****************.*** 404-***-**** CLIENTS
Amazon Prime
CNN
The CW
Disney
DreamWorks Animation
HGTV
Hulu
Marvel Studios
Netflix
Pixar
Starz
Warner Bros.
EDUCATION
BACHELOR OF ARTS
Theatre/Film
Georgia State University
Cum Laude
TOOLS
Google Suite
Microsoft Suite
WORK EXPERIENCE (Continued)
FREELANCE COPYWRITER
Atlanta, GA 2014-2015
Same quality Matt… Now conveniently portable.
● Wrote copy for marketing materials, including press kits and banner ads.
● Conceived and produced on-air advertising for major TV networks. WRITER/PRODUCER
Cartoon Network On-Air Promotions 2008-2014
Excelled at getting kids to watch even more TV.
● Wrote and produced all on-air promotion for “The Powerpuff Girls Special.”
● Promoted the “Total Drama” franchise, boosting ratings by 47%.
● Directed talent, both on-camera and voiceover artists. Projects include:
● Multiple Cartoon Network/Adult Swim sizzle reels.
● Packaging Bumps for “Scooby-Doo” marathon.
ASSOCIATE PRODUCER
Cartoon Network On-Air Promotions 2006-2008
Progressed at getting kids to watch more TV.
● Pitched creative concepts in executive marketing meetings.
● Managed audio and video editing sessions.
PRODUCTION ASSISTANT
Cartoon Network On-Air Promotions 2003-2006
Succeeded at getting kids to watch TV.
● Watched and logged hundreds of show hours for clip spots.
● Wrote and recorded jokes for Voice-Over-Credits, at times up to 50 a week.
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