Luis Manuel López Camacho

E: admo32@r.postjobfree.com * M: (+52 1-55-207*-****

Marketing, public relations and content experienced professional. Able to work under pressure and tight deadlines. Journalism combined with business and statistical marketing methodologies to achieve results. Average return on investment on non-paid media impacts per campaign surpassed 300 media impacts; 80% of media relations campaigns exceeded USD $200,000.00 in ad equivalence for each client. Languages: Spanish, English.

Relevant skills:

*Business management *Statistical business analysis *Quantitative and qualitative market research *Media relations *Media crisis *Google Ads and Anaytics *Data driven marketing *CRM marketing *B2B content marketing *Sales *Corporate finance *English proficiency TOEIC Score Report 925 *Kantar panel *Comscore *IAB.

Work Experience

LR&A Services – Mexico City – 2010 to the present.

Media relations, content marketing and public relations company based in Mexico City. IT, health, energy and innovation companies as major clients. Visit: www.lraservices.com

Business and account director

PR, content and marketing campaigns management. Funnel and audience market research for better practices. Content marketing strategies. Media and messaging strategy. Digital communication brand strategy. B2B and B2C Market research complementary consultancy.

1.3x1 Average return of investment on PR and media relations campaigns.

2.=> 200 media impacts per campaign.

3.Business consultancy on market research additional needs.

4.30% – 50% media presence increase from day 1.

5.Brand and marketing strategies based on buyer persona and customer journey insights.

Burson Marsteller – Mexico City – 2008 to 2009

Global PR agency with presence in 5 continents. Recently merged with Cohn and Wolfe PR agency. Visit https://bcw-global.com/latin-america

Account Executive

Public relations account executive for SAP, Motorola and Everis.

Public relations plans execution and monitoring.

Content creation for journalists, clients, and sales representatives.

Media monitoring and key word analysis.

Business writing for early-stage social media campaigns.

KPI and ROI reports on non-paid advertising.

Media relations with reporters and editors in Mexico and Latin America.

Associated Press – Mexico City – 2006 to 2016.

Global news agency with presence in more than 150 countries. Considered the best and most prestigious news agency in the world. Visit www.ap.org

Freelace News producer

Freelance News producer helping international news outlets with no physical presence in Mexico or Latin America on news and special stories projects, reporting to AP Global Media Services Regional Manager Gustavo Valcárcel. Script writing. Breaking news media spot scouting. In studio production for live-shot guests. Broadcast field / in studio coordination with allied networks: CNN, Univision and Telemundo.

1.Special project coordination for AP Global Media Services Mexico City.

2.Small news productions scripts, staff and budget administration.

3.Final Cut Pro and Adobe Premiere video editing.

4.Journalistic field work for international AP GMS clients: Aljazeera English, CCTV, Canal Plus, Caracol Television, NTN24, Deutsche Welle, NHK.

Education

*Marketing Master Degree, Instituto Tecnológico Autónomo de México (ITAM), Mexico City 2020 – 2022.

*Bachelor’s degree Communications, Universidad del Valle de México (UVM), 2007 – 2011.

*Public Policies Design and Analysis Diploma, IEXE School of Public Policy, Chicago Illinois 2010.

Google advanced Search Certification, Goobec 2015.

Personal interests:

Jazz music, Brazilian jiujitsu, reading biographies, political and military novels.