Designer/Educator

Michelle Mina

San Rafael, CA ***** Phone: 415-***-**** Email: *********@*****.***

LinkedIn: linkedin.com/in/michelle-mina-marin/ Portfolio: ellesmina.com

SUMMARY

Solution-oriented UX Designer with a background in program management. Skilled in Figma, Miro, UX Writing, and Researching. Experienced in developing and collaborating on projects with use of online tools. Interested in applying dynamic usability to web and mobile applications. Skilled in mentoring, client interaction, and testing analysis.

TECHNICAL SKILLS

Figma, Sketch, Invision, Maze, Excel, Salesforce, Research, Interaction Design, Wireframe, Prototyping, Usability Testing Journey Map, User Persona, Copywriting, Visual Design, Heuristic Evaluation, Typography, Storyboarding, User Experience Interviewing, User Testing Analysis

PROJECTS

Lead UX Architect & Researcher Palo Alto Community Page Redesign www.ellesmina.com/pa-design (Miro, Invision, Figma, Illustrator, Zoom) An accessible community section that draws the user to engage with the community via a modern, easy to navigate webpage.

●Led development of user persona in accordance with research of Palo Alto’s population and statistical data to tailor the project to the user’s needs

●Refined existing sitemap to shape a new community section with 4 main subcategories to improve user experience

●Improved style guide with Lead Visual Designer to fix accessibility issues with initial design

Lead UX Researcher & Assistant UI Designer Andrea’s Dream Rescue Website Redesign www.ellesmina.com/adr-design (Miro, Invision, Figma, Zoom)

Collaboration with a local nonprofit organization, Andrea’s Dream Rescue, to redesign a new website in order for the organization to thrive during the current pandemic.

●Performed heuristics evaluation of 10 pages and combined with user pain points to form a prioritization matrix

●Analyzed stakeholder data, survey data of 16 participants, and interview data of 4. Used data to create user personas, user scenarios, and storyboard

●Formed and applied style guide to 2nd version of prototype, including desktop and mobile

EXPERIENCE

Volunteer and Program Director 2018–2020

Bloom Marin San Rafael, CA

●Managed website following previously existing style guide and designing 5 new pages for events, staff, and sponsors for the 20th anniversary of said nonprofit

●Updated navigation bar to highlight addition of 5 new pages

●Spearheaded research to better understand clients’ socioeconomic backgrounds and experiences at Bloom to develop a better service

●Implemented social media strategies designed to increase Bloom’s brand, inspire donor and volunteer engagement, totaling in a 8% increase

Consultant/IT Liaison/Mentor 2013–2018

Lindamood-Bell Learning Processes San Rafael, CA

●Liaised with the IT department to introduce new technology (Salesforce, Schedule Kiosk) to learning center staff of 10+

●Evaluated progress and wrote individualized plans for students of differing learning profiles, totaling 320 students

●Communicated to clients the recommended programs, length of instruction, and why the proposal ensures the most effective experience for the student, increasing client retention by 10%

●Implemented testing to determine students’ base levels and made recommendations based on analysis

Translator 2011–2014

Freelance San Rafael, CA

●Discussed goals of original work, ranging from tech to education, with clients to increase understanding

●Translated English documents, 1-3 pages, into Spanish, adhering to original format as requested by client. Delivered completed work within 3 days

EDUCATION

UX/UI Certificate

UC Berkeley Extension, CA 2020, Online

Master of Arts, English Literature

Mills College, Oakland, CA 2013

Bachelor of Arts, English Literature

Sonoma State University, Rohnert Park, CA 2011

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