Content Writer Freelance

JOELLE KLEIN

Writer & Content Strategist

phone: 917-***-**** email: **************@*****.*** website: joelleklein.contently.com

PROFESSIONAL EXPERIENCE

Content Writer and Strategist, Denver, CO February 2005- Present

I write SEO-friendly articles, blog posts, web copy, quizzes and newsletters that focus on health, nutrition, parenting, fitness, wellness and lifestyle. I’m well versed in social media marketing, having earned a certificate in Digital Marketing and Social Media from Boulder Digital Arts. I’ve worked on a variety of Content Management Systems, including WordPress, Asana, and Google Docs.

Clients and publications:

AARP

Bottom Line Health

Cleveland Clinic

Colorado Health & Wellness

The Costco Connection

Discovery Communications

Everyday Health

Fit Pregnancy

Gaiamlife.com

MedHelp.org

Next Avenue

ObGyn.net

Organic Spa magazine

Patient Pop

Pregnancy

Rite Aid

University of Colorado Health

Vitacost.com

Gaiamlife.com, Editorial Manager, Denver, CO February 2007-September 2008

• Managed all aspects of GaiamLife.com, a community/content website for people interested in LOHAS (lifestyles of health and sustainability).

• Created editorial calendars, set editorial direction and voice, and assigned and edited feature articles.

• Conceived and directed marketing campaigns to drive traffic to GaiamLife.com and worked closely with SEO manager on search engine optimization strategy.

• Planned, wrote and managed weekly e-newsletter with an average open rate of

50 %.

• Substantially increased newsletter subscriptions, pageviews, unique visitors and revenues to Gaiam.com.

iVillage.com, New York, NY

Vice President, women.com and gURL.com January 2004-February 2005

Director, women.com August 2001-January 2004

• Managed all aspects of women.com (young women and entertainment) and gURL.com (teen girls), including strategic planning, editing, design, business development and production.

• Worked with Sales, Marketing and Promotions to develop materials and client pitches.

• Increased page views and unique visitors to women.com by over 300% in two years.

• Managed staff of five full- time employees and six freelancers.

• Wrote women.com newsletter, one of iVillage’s top newsletters. Increased subscriptions over 300 %.

• Lead the redesign and re-launch of women.com and gURL.com.

FamilyPC.com, Senior Online Editor, New York, NY January 2001-August 2001

• Built and managed the (now defunct) FamilyPC.com web site.

• Wrote, edited and produced original web content, and produced magazine content.

• Managed staff of two full-time employees and two freelancers.

iVillage.com, Editorial Manager, New York, NY August 1998-January 2001

• Wrote and produced the iVillage Home Page daily.

• Edited promotional copy for all 16 iVillage channels.

• Produced iVillage network-wide content features, including holiday and seasonal areas.

• Increased Home Page traffic over 400%.

Silicon Alley Reporter, Senior Writer, New York, NY January 1998-April 1999

Wrote feature articles covering New York's new media companies and trends for monthly magazine.

Freelance Writer, Boulder, CO and New York, NY September 1997-April 1999

Wrote articles for Crain’s New York Business, Smart Money, Skiing and Boulder County Business Report.

The Denver Post, Reporter, Denver, CO June 1997-September 1997

Reported and wrote hard news articles and features for Denver's highest circulation daily newspaper.

EDUCATION

MA, Journalism and Mass Communications, University of Colorado at Boulder

BA, English, New York University

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