Jacqueline Perello

Centennial, Co *****

303-***-****

admkxi@r.postjobfree.com

SUMMARY

A seasoned Business Executive with 24 years professional experience in Marketing Strategy, Industry Strategy, Integrated Marketing Strategies, Events, Advertising and Marketing that drives transformational business growth for Fortune 500 Companies. Key successes in managing projects simultaneously, managing in a matrix environment and strong relationships with teammates. Healthy ability to generate revenue and elaborate sense of urgency.

Extensive experience in Google Advertising, SEO, SEM, Digital Marketing, Internet Advertising, Online Marketing, Integrated Marketing Campaign Development, News Blogs, Sales Enablement Programs, Social Media programs, Product Marketing, Budget Management, Event Management, Inside Sales, Customer Sales, and Market Segmentation for multi-million-dollar enterprise software businesses. Developed joint marketing initiatives by leveraging the partner ecosystem for go-to-market strategies. Passionate about creating, implementing and monetizing unprecedented marketing programs, activities and services that drive substantial revenue.

EMPLOYMENT HISTORY

2017-current

Grabbies Media, LLC

VP Marketing

• Developed and executed Marketing Strategy for North America that included sponsorships of Industry Tradeshows, eblasts, newsletters, PR, 3D marketing brochures, keynote speaker at local events, radio ads, google advertising campaigns and outbound telesales

• Developed a CRM Database with over 32,000 contacts from uploaded purchased data lists and google responders

• Managed staff of eight employees

• Developed and maintained annual marketing budget $300k

• Designed, developed and implemented Communications program

• Developed digital marketing campaigns, google keyword search ads and social advertising with over 30,000 views and click thrus to website. Won "Most downloaded booth to visit" at NACS tradeshow

• Designed messaging and content for new website including product images and reviews Designed product packaging and messaging for all products. Won 'Best New Product' for Dog Poo-Paw Mitts category

• Team with media partners, third party vendors and suppliers to promote Grabbies Media products demonstrating Awareness of new Brand in the marketplace.

• Brought Grabbies Media, LLC, a Startup Company to winner of 'Business of the Year' Award ORACLE

Director of Marketing 2010-2017

• Promote news internally via News Blog and Oracle Social Network to over 400 Organization members. Includes Sales Enablement programs for 500+ new Oracle employees from recent acquisitions.

• Developed SEM and SEO programs for industry solution applications generating hundreds of leads for Sales team

• Developed Marketing Plan, executed plan and reported results for Integrated Marketing Strategy for North America generating $46M in pipeline for Sales and contributing $8M in the Utilities Industy.

• Develop and executed Marketing Campaigns, events and activities for 17 Oracle Utility Applications that includes teaming with Oracle Product Marketing, Product Strategy and other Oracle Lines of Business.

• Created and executed over 6,000 Eblasts with average 4% response rate, 55 tradeshow sponsorships and day sales seminars resulting in $8.5M software license sales.

• Created over 16,000 Google Keyword Search Ads, landing Pads and online banner Ads resulting in 1350 new leads for Sales.

• Team liaison for Eloqua Rollout that included assisting 5 marketing team members with training modules and online courses.

ORACLE

Marketing Manager 2008-2010

• Managed team 3 marketing individuals responsible for Global Sales Unit Event Strategy, Campaign Development and Execution and results reporting.

• Developed and executed Marketing Strategy for Oracle Cross Applications and Technology in four Regions. Included teaming with Oracle Corporate Marketing to create and execute over 275 eblasts with 3% response, over 100 day seminars resulting in $24M pipeline and $8M software sales annually.

• Created over 9500 Google Keyword Search Ads, landing Pads and online banner Ads resulting in 2600 new Campaign Members for Sales.

• Gained responsibility to implement five Oracle AutoVue VAD programs resulting in 2,000 free trial software downloads.

ORACLE

Senior Channel Marketing Manager 2007-2008

• Developed and executed Marketing Strategy for two Oracle Distribution partners that included 14 Sales Floor Days, outbound telemarketing Web Banner Ads, Email blasts and Reseller and Sales Rep incentives generating $16M in software leads.

• Developed 3 marketing kits for teammates to use as cookie-cutter template for marketing programs and communications. Marketing activities in kits generated over 3500 quotes for Resellers and $4M in software revenue.

PEOPLESOFT, INC.

Senior Product Marketing Manager 2004-2005

• Developed marketing integration strategy for PeopleSoft EnterpriseOne software application with IBM Hardware. Strategy on target to grow iSeries market share 3%-6%.

• Initiated and fostered channel marketing tactics including 20 co-sponsored industry and user events, nine telemarketing programs, direct-mail campaigns with three business partners, resulting in over 400 qualified leads and $5M in revenue.

• Event manager IBM PeopleSoft Executive Business Partner Summit, educating 30 C-level executives over two day period on IBM and PeopleSoft products, included golf tournament, invitations, registration, speakers, catering, lodging and awards ceremony. INTERNATIONAL BUSINESS MACHINES (IBM) 1991-2003

Territory Marketing Manager

• Created and executed marketing plan for West Coast territory (California to Washington) that drove $14M in annual hardware and software revenue.

• Nominated by peers to territory leadership team, with key role to create strategy, plan and execute three national and 12 regional events, identifying over 250 leads.

• Ensured quality and timeliness of collateral materials by coordinating advertising agency, print shop, mail house production and distribution of marketing deliverables.

• Originated web-based, automated fulfillment process that responds immediately to prospective customer requests, saving sales team time, and thousands of dollars in administration costs.

• Saved $10,000 annually by renegotiating IBM event contracts with local partners. West Region Marketing Manager, Emerging and Competitive Market

• Key role in developing, negotiating and co-hosting over 40 events in three states, with 8 IBM Business Partners, generating 1,350 qualified leads in 1999, 1,700 leads in 2000 and 800 leads in Q4 of 2002.

• Planned and implemented a three-day conference hosting 175 biotech clients, 125 venture capitalists and 65 portfolio companies, generating $10M in potential revenue.

• Designed and implemented over 50 co-marketing programs with IBM Resellers, generating thousands of qualified leads over a five year period. EDUCATION

MA Denver, CO 1995

BA

University of Phoenix

University of South Florida Tampa, FL 1991

PROFESSIONAL CHARITABLE DEVELOPMENT

2019

2017 - Current

2017 - Current

1984 - Current

1998 - 2002

Business of the Year ‘Grabbies Media, LLC’

Wheat Ridge District Association Board Member

Wheat Ridge Chamber of Commerce Ambassador

Columbine High School Alumni Chair Member

Colorado Symphony League Marketing Board Member

The Children’s Treehouse Foundation, Event Manager Junior Achievement Instructor

Washington Park Tennis Club Board of Directors

2005 - 2009

2008 - 2012

2008 - 2013

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