Journalist/ Creative Writer

LAKOTA MIKULICICH

MAMMOTH LAKES, CA *****

760-***-**** ***********@*****.***

PROFESSIONAL SUMMARY

Dynamic journalist, driven by a passion for storytelling and writing. Hardworking and reliable with entrepreneurial spirit and excitement for developing and reporting engaging content. Versed in writing, editing, and video production for multiple media platforms such as social media, print media, broadcast media, and other digital platforms.

SKILLS

Story Development

Excellent Communication Abilities

Utilizing Social Media

Creative Writing

Content Development

Copywriting

Adobe Creative Suite

Script Writing

Graphic Design

Proofreading/ Editing

Visual Design /Digital Design

Video Editing

Creative Visionary

Photography/ Photojournalism

Canva

Microsoft Suite Programs

WORK HISTORY

THE MAMMOTH CHANNEL

Journalist Intern Mammoth Lakes, CA December 2019 – April 2020

Collected data from various sources to determine facts and opinions and fashioned cohesive stories for television broadcasts.

Planned and conducted research for new story topics.

Collaborated with producers and management to develop newscasts, and feature pieces.

Worked closely with Head of Network to maintain optimum levels of communication to effectively and efficiently complete projects.

MAMMOTH MOUNTAIN

Restaurant Supervisor Mammoth Lakes, CA November 2018 - Current

Created and deployed successful strategies to boost restaurant performance.

Resolved challenging customer complaints to full satisfaction, promoting brand loyalty and maximizing repeat business.

Monitored staff performance, enforcing adherence to policies, regulations, health codes, license requirements and top service standards.

Coordinated promotion of special menu items, motivating wait staff to increase sale of new specials.

Effectively scheduled and allocated assigned team in alignment with operational and customer needs.

Coordinated with kitchen employees and front of house personnel to consistently drive smooth operations.

ASCENT DISPENSARY

Lead Budtender Mammoth Lakes, CA January 2019 - January 2020

Answered questions about medicinal and recreational uses and effects and qualities of different strains.

Managed high volume of cash with extreme accuracy

Restocked supplies and arranged displays.

Increased business sales utilizing social media knowledge.

Listened to customer needs and desires to identify and recommend optimal products.

TULIA HOUSE HOTEL

Tour Guide/Social Media Manager Mombasa Kenya January 2018 - January 2019

Developed marketing content such as blog posts, promotional materials and advertisements for social media.

Analyzed and reported social media and online marketing campaign results.

Increased customer engagement through social media.

Entertained tour guests for maximum engagement, fun, and lasting memories.

Answered questions, pointed out important landmarks, and offered further details about special exhibits to educate visitors.

Developed tour programming to enhance guest experiences.

Provided information through narratives on various sites throughout Mombasa area, relaying little-known stories to provide interest.

Built personal relationships with guests to promote positive experiences.

REEF HOTEL

Guest Relations Manager Mombasa, Kenya January 2017 - November 2018

Monitored guest services personnel for efficiency and accuracy of response to guest complaints.

Collaborated with outside departments to coordinate solutions and retain guest satisfaction.

Surveyed guests to check for areas in need of improvement.

Consistently offered personalized recommendations for guest activities based on detailed conversations with clients upon arrival.

Restructured lines of communication with housekeeping to make sure guests were satisfied with timeliness and quality of housekeeping services.

Motivated and rewarded employees to improve engagement.

Oversaw day-to-day operations of 130 room hotel with staff of 150 employees.

Participated in financial activities such as setting room rates, establishing budgets and allocating funds to departments.

MARA MOJA PRODUCTIONS

Social Media Manager Mombasa, Kenya January 2017 - July 2018

Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.

Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.

Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets.

Provided digital marketing solutions to a variety of businesses that used our service.

Monitored online presence of company's brand to engage with users and strengthen customer relationships.

Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

DUNHILL LIMITED

Copy Editor /Real Estate Agent Nairobi, Kenya January 2015 - November 2017

Managed contracts, negotiations and all aspects of sales to finalize purchases and exceed customer expectations.

Negotiated, facilitated and managed real estate transactions.

Marketed and sold property for clients by hosting open houses and advertising online and in print.

Guided clients from beginning to end of home buying process in choosing right property.

Reviewed and edited content for correct grammar and style.

Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content (both online and for print advertising)

Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.

EDUCATION

BACHELOR OF ARTS Dual Major, Print and Broadcast Media

United States International University Africa

Nairobi, Kenya, September 2017

Editor in Chief of university publication, The Sauti Magazine

Writer for university newspaper, The USIU Gazette

HIGH SCHOOL DIPLOMA

Bishop Union High School

Bishop, CA June 2011

ACCOMPLISHMENTS

Successfully adapted to a new culture, language and location after moving abroad to Kenya for a total of eight years.

LANGUAGES

Swahili

Professional Working

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