PROFESSIONAL HISTORY:
• Publish and edit celebrity-style focused stories and fashion
news.
• Implement SEO tools and optimize articles to increase visibility in Google.
• Interview celebrities, beauty experts and designers to create thought-provoking storytelling.
• Implement Google Search Console to improve organic traffic. Freelance Writer, June 2020 - Present
• Edited and published four to five stories per day using keyword research while supporting branded content initiatives.
• Managed interviews with celebrities and industry leaders.
• Incorporated SEO strategies and generated web traffic in HOLA! USA's lifestyle, entertainment and beauty verticals.
• Conceptualized innovative features with cutting-edge headlines and expert commentaries.
• Assisted in the development of HOLA! USA's franchise, HOLA! Uplifts.
• Planned and pitched 10-15 evergreen content every week. Beauty and Lifestyle Editor, HOLA! USA, March 2020 - June 2020 REFERENCES:
Daniela Galvez
Former Digital Content Director
HOLA! USA
****************@*****.***
Laurie Bergeron
Director of Content / Narcity
******@*******.***
JANNELY ESPINAL
SKILLS:
SEO
Content strategist
Google Analytics
Interviewing skills
Chartbeat
Content Management Systems
Research
Adobe photoshop
Video editor
Problem solving skills
Social media
Fluent in English and Spanish
CONTACT ME:
786-***-**** / New York, NY
******************@*****.***
EDUCATION:
Master of Arts in
Fashion Journalism
Academy of Art University
2017-2019
Bachelor of Arts in Psychology
Florida International University
2008-2012
Lifestyle News Writer, Narcity USA, July 2018 - November 2019
• Increased Narcity's readership in USA from 60k to 500k in one month.
• Created and published relevant news content quickly.
• Researched unique story angles without compromising the brands' voice.
• Ensured accurate information and verified primary sources for story conception.
• Collaborated with Editor-in-Chief to launch new city-focused stories and breaking news coverage.
Commerce Writer, Bikini Luxe, May 2017 - May 2018
• Created and published relevant, quality content for social media channels.
• Produced product-focused articles using data insights.
• Assisted CEO in the development of a monthly editorial calendar.
• Managed freelance writers and edited blog posts daily.