Graphic Designer Project Manager

SUMMARY

Senior Creative Designer with a proven track record of turning marketing messages into persuasive artwork and technical information into effective professional and consumer material. AREAS OF STRENGTH

Visual Imagination, Program Conceptualization, Design Content to the Sales Collateral for Client Relations such as; Marketing, Research, and Brand Strategy, etc., Digital Graphic/Web Design, UX/UI Design, eLearning Material, Print Campaigns, Digital/Production Skills, HTML/CSS manipulation, Wireframing, Mockups, Responsive Design, Corporate Identity Design, Case Studies, Brand Integrity, Adobe Creative Suite, Layout Design, InVision, Sketch, Wordpress, Flash Animation, MSOffice, PPT Presentations, Project Coordinator PROFESSIONAL EXPERIENCE

INDEPENDENT FREELANCE CREATIVE PROFESSIONAL Sept 2012 – Present UX/UI Designer / Senior Creative Designer / Art Director

• Execute special assignments for leading pharmaceutical agencies and companies including Novartis, Bristol Myers Squibb, Merck, Pfizer, and Ferring Pharmaceuticals Inc.

• Manage ad hoc teams to realize complete marketing programs from initial concept to final output including:

– Logo development – Collateral material – Packaging – Web design – Production capabilities

– Sales team support presentations – Digital services, such as UX/UI development and wire-framing

– Project, Client and Production management – Instructional materials for consumers and healthcare professionals

– Developing Branding Guidelines – Design Flash Animation’s for professional / consumer audience

– Extensive experience creating Powerpoint graphics for high-end presentation along with utilizing Excel and Adobe Acrobat to extract information and create PDF’s for final deliverables. MILLENNIUM MEDICAL PUBLISHING, NEW YORK, NY March 2020 – March 2021 Freelance Art Director

• Execute the layout and design of supplements for a multitude of Special Projects for Clinical Advances in Hematology

& Oncology also Gastroenterology & Hepatology. Design graphics and manipulate medically written articles for professional facing audiences. Work closely with the lead editorial director to produce projects in a timely manner VICTORY HEALTHCARE COMMUNICATIONS, BASKING RIDGE, NJ July 2019 – October 2019 Graphic Designer - Production Specialist - Project Manager

• Day-to-day project management for pharmaceutical client for updating existing digital and print material.

• Key accounts serviced: Novartis Pharmaceutical, Janssen Pharmaceutical DSCAPE INTERACTIVE, MOUNT OLIVE, NJ Dec 2018 – March 2019 Graphic Designer - UX Designer

• Design innovative elearning communication mainly for clients to prepare their workforce more effectively with intelligently designed technical tools

• Concept and develop UX interface using HTML for client internal portal training, marketing and back-office functions

• Key accounts serviced: Mondeléz International, Aramark, The Children’s Place OGILVY COMMONHEALTH WORLDWIDE, PARSIPPANY, NJ Jan 2018 – June 2018 UX/UI Graphic Designer

• Design and develop different digital asset material such as; websites, email banners, email blasts, landing pages, micro-sites, creatively manipulate existing HTML files and touch screens for conferences and other events

• Executed marketing pieces for both professional and patient material

• Supported other departments with any graphical needs

• Key accounts included: Astra Zeneca, Novartis, Bayer, Pfizer MICHAEL POPLASKI

6 Arapahoe Drive, Unit 4 • Vernon, NJ 07462 • 862 - 266 - 7422 ********@*****.*** • http://mp081367.wixsite.com/mikepoplaski MEDICAL DYNAMICS, NEW YORK, NY Nov 2015 – March 2017 Art Director / Graphic Designer

• Conceptualized and illustrated for all 9 Pharmaceutical Public Relation clients, marketing related opportunities

• Executed marketing pieces, from logo development, printed material, website design and digital services

• Developed Powerpoint presentations for existing and new clients

• Supported other departments with any graphical needs

• Key accounts included: Sunovion, Abbvie, Ocular, Elagolix, Sryryx, Intarcia, Gilead, Santhera, Synergy GSW WORLDWIDE, NEW YORK, NY Feb 2011 – Sept 2012

Senior Art Director

• Trained a staff of three junior artists in the specialized design needs of the pharmaceutical industry.

• Preserved the stylistic integrity for all client brands.

• Developed persuasive concepts for new business pitches in support of business development efforts.

• Key accounts: Pennsaid, Mirena, Bexsero, Zetia, Vytorin, Menveo, Supernus Pharmaceuticals (central nervous system), Mylan Pharmaceutical (generics).

FRANKLIN HEALTHCOM (Franklyn Ideas), PARSIPPANY, NJ Jan 2007 – May 2010 Senior Art Director

• Developed and executed concepts for drug-specific marketing campaigns.

• Led a team of five professionals designing logos and producing multi-dimensional pieces, collateral materials, training aids.

• Designed materials targeted to physician, patient and insurer audiences.

• Maintained positive client relations, managed artists and studio personnel, screened and managed vendors.

• Key accounts included: Embeda, Rilutek, Focalin XR, Exforge & Exforge HCT, Micardis, Ambien CR and Uroxatral. OGILVY COMMONHEALTH WORLDWIDE, WAYNE / PARSIPPANY / MORRISTOWN, NJ April 2000 – Jan 2007 Art Director / Production Graphic Designer

• As Studio Designer contributed to the award-winning campaign for Glucophage.

• Designed original game-based professional educational aids for Levaquin, successful as measured by feedback from patients and medical professionals.

• Conceptualized, designed and produced pharmaceutical marketing materials including visual aids, 3-dimensional physician office displays and patient education tools.

• Created the successful “Confidence Within” concept for Implanon.

• Created, and executed concepts for original print and collateral materials for U.S. and global campaigns for professional and consumer markets (Levitra, Melaris, Colaris & Colaris AP, BRACAnalysis, Augmentin ES, Retin-A-Micro, Claritin and Clarinex).

• Prepared files for mechanical through disk release and constructed comps for multi-dimensional pieces.

• Managed time, vendors, creative team and production personnel to deliver work on time and on budget. APPLIED GRAPHICS TECHNOLOGIES (AGT), CARLSTADT, NJ June 1999 – April 2000 Assistant Art Director

LIPPINCOTT WILLIAMS & WILKINS, NEW YORK, NY Oct 1998 – June 1999 Graphic Designer / Desktop Associate

EDUCATION:

William Paterson University, Wayne NJ 2011

Certification, Microsoft Office with Digital Graphic Design and Webmaster Ramapo College of New Jersey, Mahwah, NJ 1990

Bachelor of Arts, Fine Arts and Visual Arts

Bergen Community College, Paramus NJ 1988

Associate in Applied Science, Commercial Art

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