PERSONAL PROFILE

A strong, professional individual with a passion for the spa environment and delivering outstanding customer service. Is business, customer and team focussed. Organised with the ability to multi-task. Leads confidently and effectively, coaching and developing all team members. Maintains optimal revenue potential with successful manpower management and marketing strategies. Demonstrates all aspects of the perfect customer journey and working spa environment. Enjoys challenges and welcomes new opportunities. Excellent interpersonal skills with an approachable and understanding attitude. A goal-setter possessing the ability to maintain the brand’s standards, policies, and procedures. Can successfully demonstrate revenue achievement and expense management through budget development and financial analysis.

WORK HISTORY

SPA DIRECTOR

Spa Persona / August 2019 – March 2021

Oversaw daily operations ensuring smooth running all 3 spa locations

Achieved all planned marketing initiatives

Researched markets establishing new opportunities while developing and sustaining company growth

Coordinated spa promotions, events and effective client loyalty programs maximizing marketplace positioning

Achieved set sales goals and targets, business objectives and profitability

Oversaw and directed product retailing operations, upselling and cross-selling

Increased current customer value while attracting new ones

Achieved aggressive profit plan by monitoring payroll and expenditure

Achieved annual budgets operating within financial targets and net movement

Developed goals for the therapist and management teams ensuring individual and business growth objectives were successfully met

Directed effective recruitment programs and techniques for hiring of frontline personnel and support managers

Sought, created and enforced effective training programs for individual and team development

Projected positive company image and maintained atmosphere of cooperative teamwork emphasizing customer service satisfaction

Enforced all health and safety directives, maintenance and cleanliness procedures

CONTACT INFO

050-***-****

admc4x@r.postjobfree.com

Falconcity of Wonders, Dubailand, Dubai, UAE

SKILLS

Excellent communicator and leader

Vast product and service knowledge

Understands business needs

Understands profit & loss and KPI’s

Customer service focussed

Provides and develops solutions

Works well under pressure

Sales and revenue focussed

Team focussed

IT Literate

AMANDA MCLEOD, M.A.

DIRECTOR OF SPA

SPA MANAGER/DIRECTOR

The Secret Therapist / June 2014 – August 2019

Managed spa operations including, scheduling, training, ordering supplies, opening and closing the spa, reconciling and keeping a record of each day’s takings and financial transactions

Managed staff ensuring high motivation and provision of high-quality customer service

Motivated the team to meet and exceed agreed revenue targets

Enforced internal policies and procedures to ensure the safety of all visitors and employees

Directed recruitment and training of staff while overseeing all aspects pertaining to hired personnel

Ensured employee optimisation in line with budget controls and expected revenue, profit and loss

Managed customer feedback ensuring continuous service and programme improvement and excellent business reputation

OPERATIONS MANAGER & BRAND DEVELOPER

Odara Mineral Beauty / June 2016 – September 2019

Responsible for the development, manufacturing and distribution of UK cosmetic skincare range designed for retail to the online web consumer

Oversaw each stage of product and brand development from birth to web sales and beyond

Maintained successful marketing strategy, keeping up-to-date with sales performance and stock inventory

Continued to develop the range with introduction of new products

Oversaw website development and maintenance

Established online webstore partners and other online retail stockists suitable to the brand to increase sales and brand awareness

ADDITIONAL INFORMATION

I am PC literate in Microsoft Office and various salon software provisions. In my career as a spa therapist, I achieved many qualifications in a variety of skincare treatments and massage therapies (including oncology and remedial massage), holistic and complementary modalities, all with a focus on aiding and improving individual health and wellbeing. I have extensive brand knowledge having worked with and certified some of the world’s leading skincare and cosmetic brands such as Dermalogica, Decleor, Espa, Elemis, Monu, La Sultane de Saba, Lava Shell, Hydrotherm, Jessica Cosmetics, Leighton Denny, OPI, Gatineau Jane Iredale, to name but a few.

In 2020, I enhanced my credentials relative to COVID-19, crucial to the spa industry, successfully completing proper sanitation and disinfection practices certified by Barbicide, and FHT accredited control of cross-infection post-covid with Jennifer Young.

I advocate personal development and practise this belief in all my daily activities and tasks encouraging the same in others. Other work experience includes office and personnel management, buying and marketing and customer service.

I possess a full, clean driving licence and am a non-smoker.

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QUALIFICATIONS

MA Tourism Management & Hospitality Management

Post Graduate Degree Tourism & Hospitality Management

SAC Business Management Diploma

SAC Holistic Beauty Therapy Diploma

HND Beauty Therapy

INTERESTS

Scuba diving

Travel

Arts & history

Yoga & pilates

Personal development

LANGUAGES

English

REFERENCES

Available

Contact this candidate