Aja O. Graham

Auburn, AL ***** adm88w@r.postjobfree.com 318-***-**** LinkedIn

CAREER PROFILE

Marketing Manager • Digital, Print, and Social Media Specialty • SEO, Engagement, & Content Consultant Recent Sales & Marketing graduate and aspiring Social Media Marketing Manager recognized connecting social media & marketing strategies to business objectives curating strategies. Certified SAP & Digital Marketing early professional with a strong knowledge of SEO, keyword research, Google Analytics, and user-generated content campaign management. Respected for employing an uncommonly effective marketing strategy utilizing new technologies, 3rd party social media tools and contributing new ideas to improve business operations through marketing. Master of new digital channels and tailoring customer-facing messages to brand experiences. Thoroughly trained in utilizing various platforms based on the needs of the client to include LinkedIn, Twitter, YouTube, Facebook, and Instagram (Reels, IG TV). Eager to apply recent education, certifications, leadership skills, and work history and leverage key skills in: Hootsuite/ Social Insights Tools

Content Creation & Curation

Digital & CRM platforms

360 Marketing Campaigns

Marketing Lead Generation

Brand-Relevant Engagement

Cross- Functional Communications

Pitches, Presentations & Proposals

Product Lifecycle Management

EDUCATION & CERTIFICATION

Tuskegee University - Tuskegee, AL Sales & Marketing Expected in 07/2021 Digital Marketing Certification, Microsoft Word 360 Certification, SAP ERP Software Certification PROFESSIONAL & INTERNSHIP EXPERIENCE

Jopwell, Inc. Remote Laid the groundwork for expanding the company’s career center & campus brand engagement Campus Ambassador, 2021- Present

• Leveraged student engagement, employee retention, and Tuskegee goals to create, develop & implement targeted ambassador outreach strategies in collaboration with senior leaders.

• Recognized for building empowered teams of over 3,117 engaged students through redefining the social, digital, and grassroots campus strategy for the start-up.

Social Media Consultant- Freelance. Remote Led the strategic review of clients’ social media presence & analytics 2021- Present

• Optimized results of digital marketing campaigns using the latest trends, data, and insights to attract new and existing customers

• Significant experience in achieving enhanced quality and conversion of marketing tactics for local businesses.

• Created on-brand growth strategies and ran split tests to help maximize effectiveness of campaigns. Tuskegee University Atlanta Alumni Council, Atlanta, GA Direct oversight of social media, content, and marketing Social Media Marketing, 2019-2020

• Work alongside team members to attract customers from a younger group set (college students) on alumni re-engagement marketing activities.

• Prepared project update reports for group leaders on marketing initiatives & social media expansion needs- proving real-time recommendations to optimize channels.

OMBI Group. LLC, Atlanta, GA Played integral role in the design and development of digital strategies & web analytics Digital Marketing Intern, 2018

• Served as a brand advocate to uncover insights hindering marketing plan success. Utilized data to develop a multi-channel communication approach (user-based marketing, email campaigns, and high-engagement social media.

• Developed the ability to influence and work collaboratively in a cross-functional environment of over 20.

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