AMY DU

San Jose, CA ***** adm7dg@r.postjobfree.com 669-***-**** linkedin.com/in/amyduu/

MARKETING PROFESSIONAL

Results-oriented and motivated Marketing Professional experienced with Social Media Marketing, Marketing Campaigns, Consumer Marketing, and Content Creation. Proven track record of increasing social media following, customer engagement, and brand awareness by at least 25%. Strong ability to utilize excellent communication skills to collaborate with people of diverse skillsets and backgrounds.

KEY SKILLS

Marketing Marketing Strategy Consumer Marketing Social Media Management Content Creation Marketing Campaigns Landing Pages Promotional Offers Product Launches Marketing Partnerships Content Management Systems (CMS) HTML CSS Hootsuite AdWords Google Analytics PROFESSIONAL EXPERIENCE

OIGETIT FILTER FAKE NEWS SAN JOSE, CA JANUARY 2021 – MARCH 2021 MARKETING INTERN

§ Assisted the Marketing and Social Media teams with marketing campaigns by designing and creating daily content for news articles utilizing Adobe Spark and Pinterest, which grew engagement by 25% biweekly

§ Led content creation in the industries of Fashion, Travel, Sports, Food, and Entertainment; these topics became the top engagement and impression generating topics

§ Analyzed current marketing strategies utilizing quantitative and qualitative methods to identify which strategies did best with the target market

§ Executed A/B testing with thumbnail designs to identify which graphics appealed more to the customer while keeping on top of current trends

LIKE! SALON PLEASANTON, CA JUNE 2018 – JUNE 2019 MARKETING COORDINATOR

§ Led the marketing and advertising efforts utilizing Facebook, Instagram, Snapchat, and Yelp! and designed content based on the salon’s service offerings; this resulted in increasing clientele by 40% over four months

§ Managed the salon’s website and scheduling system utilizing Vagaro, which drove an increase in website traffic, scheduling efficiency, and total number of appointments booked

§ Led the email marketing campaign aimed to promote service deals, promotions, and offerings while driving heavy advertising utilizing Google, Yelp, Facebook, and Instagram TJKM PLEASANTON, CA JANUARY 2018 – APRIL 2019

ADMINISTRATIVE ASSISTANT

§ Collaborated closely with the Marketing Manager to build proposals for potential partners, including information on TJKM’s mission statement and product/service offerings POSTNET MILPITAS, CA JANUARY 2017 – JULY 2017

MARKETING COORDINATOR

§ Marketed PostNet’s graphic design product and service offerings utilizing Every Door Direct Mailing (EDDM) while contributing to postcard designs using Adobe Illustrator; this grew the client base by 15% every month

§ Assisted with brand awareness efforts and campaigns by collaborating with five vendors to implement PostNet’s promotional merchandise into the marketing strategy ROMAN SAN JOSE, CA MAY 2015 – APRIL 2019

RESTAURANT MANAGER

§ Led all social media marketing and promotion efforts to the target market; this resulted in growing the Instagram following from zero to 30,000+ and doubled customer traffic

§ Created and designed advertisement flyers utilizing Adobe Illustrator focusing on in-store promotions and product/service offerings, which increased overall sales by 25%

ADDITIONAL EXPERIENCE

LEGAL ADMINISTRATIVE ASSISTANT CARASH LAW FIRM JUNE 2020 – JANUARY 2021 GAMING ASSOCIATE/BANKER MATRIX CASINO APRIL 2019 – JUNE 2020 EDUCATION

Bachelor of Science, Marketing San Jose State University Associate Degree, Business Administration De Anza

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