Digital Marketing Consultant
Resume:
Yara P. Coker
**** **** ******* **, **, Unit *
Washington, DC 20006
****.********@*****.***
linkedin.com/in/yaraescobar/
Digital Marketing and Communications professional
with a Master of Business Administration (MBA)
focused on digital marketing. Experience in public relations, digital marketing, media production and global project management. Specialties in digital
strategy and social media management. Fluent in
English, Spanish, Portuguese and French.
EXPERIENCE
Milenium Group - Marketing and
Communications Agency
Washington, DC
Strategic Partnerships Consultant
Jan 2021- Present
• New business development consultant responsible for identifying new businesses opportunities and acquiring new accounts to drive revenue and growth.
RUBICA - Digital Marketing Agency
Bogotá, Colombia
Digital Manager
May 2016 – May 2017
• Created social media and online marketing strategies for brands in compliance with marketing, customer
satisfaction, sales, and innovation deliverables and goals.
• Managed social media and digital marketing Ad
campaigns, while leading teams of digital managers, community managers, designers, and web masters.
FLUVIP - Influencer Marketing Company
Bogotá, Colombia
Head of Communications
May 2015 – April 2016
• Created and implemented the Communications
Department and led communications strategies.
Drove public relations engagement in Peru,
Colombia, and Mexico.
• Brought new revenue to the company by creating a new business unit. Along with the Chief of Operations, launched and led the Digital Video Marketing
Department. This new product became a lucrative
business line for FLUVIP, bringing approximately 4K USD in monthly fees per client, such as SONY and
VISA.
GJC Communications - PR Agency
Bogotá, Colombia
Accounts Executive/Director
February 2014 – March 2015
• Offered Public relations and communications consulting services for clients such as Twitter, Deloitte, Corferias, and Pet Food Institute.
• Created and implemented public relations strategies aimed at positioning Twitter in Colombia, one of the company’s new markets in Latin America.
• Built relationships between Twitter Inc. and the most influential media outlets, resulting in 500K USD in ad value by securing 500 publications in the most influential local media outlets in Colombia.
• Obtained more than US 300k USD in Ad value with
more than 400 publications in major local and regional business media by implementing digital strategies with brands, media, and influencers.
• Touched all aspects of clients’ proactive presence in the local media market including partnerships, press tours, spokesperson training, crisis communications, digital strategies, promotional video production, and events, writing and distribution of stories and press releases for media. Role involved communications in Spanish and English.
Digital Force, Media Production Company
New York, NY
Multimedia Specialist
February 2013 – January 2014
• Designed and developed online marketing
strategies to promote the company and boost
sales, generate leads, and boost online reputation.
• Created and managed new online channels to
boost internet presence by creating relevant
content for social media channels, blogs. Also
participated virtually and off-line with target
audiences.
The Global Media Desk - Media Services
Company
Bogotá, Colombia
Global Project Specialist
March 2012 – February 2013
• Drove sales and negotiated with clients and providers to produce over 50 media and interpreter projects taking place over multiple continents simultaneously.
• Managed global media and general projects including photography, video, interpreting, film, TV crew, and events planning.
• Established strong relationships globally with clients and providers by effectively communicating in Spanish, English, and French.
PROJECTS
GoViajanteTravel.com - Travel Start-Up
Washington, DC
Founder and Owner
March 2017 – Present
• Established partnerships and strong relationships with major travel industry vendors such as: resorts, hotel brands, cruise lines, vacation companies, car rental agencies and tour operators.
• Developed the online platform for the agency, currently lead the business operations and manage digital
marketing and advertising campaigns.
• Create and implement marketing strategies, marketing campaigns, content and marketing materials to bring brand awareness and generate leads for Go Viajante Travel.
• Develop and maintain professional and productive relationships with clients ensuring elevated service levels are met with new and existing customers.
EDUCATION
Fundação Getulio Vargas
MBA Master of Business Administration
São Paulo, Brazil
2018 – 2020
Universidad de la Sabana
B.A: Communications and Journalism
Bogotá, Colombia
2003 - 2008
ADDITIONAL EDUCATION
Google via Coursera
Google Data Analytics Professional Certificate
On-line
2021 to date
Department of State Foreign Service Institute
Portuguese Language Course for Diplomats
Achieved 4/4 advanced professional proficiency
Arlington, VA
July - October 2017
La Clef, Paris
Cultural and Language Studies Exchange Student
Achieved B2 advanced level
studies.
Paris, France
2009 - 2010
SKILLS
Digital Marketing
Public relations
Strategic Communications
Social Media Marketing
Journalism
Content Marketing
Influencer Marketing
Media Production
Google Analytics
Google Ads
Facebook Ads
Instagram Ads
Wordpress
Shopify
LANGUAGES
English
Spanish
Portuguese
French
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