Wellness Coordinator Service Representative

Jake T. Markowitz

** ******* ******, *********, **. ****************@*****.***. 631-***-****

Experience

NBC Universal, New York, NY February 2019- Present Digital Sales Planner, Lifestyle Group

• Expert in NBCU Lifestyle digital offerings, which include: E!, Bravo, USA, Syfy and Oxygen

• Creation of proposals for RFP’s by building digital media plans to meet clients goals/objectives

• Responsible for the curating and execution of $10.5M in digital campaigns in 2021

• Orchestrating the execution of deals with all internal departments (Ad Ops, Marketing, Management, Inventory, Social, etc.) on the development and implementation of client campaigns

• Involvement in NBCU sponsorship events such as the Golden Globes, Emmy’s, Oscars, etc.

• Booking and managing deals in platforms such as Salesforce and Operative

• Coordinate with Account Executives on development of renewal strategies based on client/program insights

NBC Universal, New York, NY November 2017-February 2019 Digital Service Representative, Lifestyle Group

• Collaborated with digital sales planner and account executive to make campaign optimizations

• Reported campaign results on a weekly, monthly and quarterly basis

• Gathering and maintaining campaign delivery data on a weekly and monthly basis

• Resolved campaign discrepancies between the client and vendor

• Developing post-campaign performance reports to provide insight and delivery to clients

• Liaison between operations team and sales team to discuss optimizations made

• Collecting data through 3rd party ad servers: DFA, Innovid, Sizmek and Torrential

• Responsible for all ad hoc requests that may surface Carat, New York, NY November 2016-October 2017

Assistant, Digital Planning & Activation

• Working with the AdOps team to launch new campaigns, placements and creative.

• Proficient in organizing publisher data in Microsoft Excel through the use of Pivot tables and V- Lookups

• Creating status documents to ensure that team members are aligned with billing, reporting and creative updates for a specific brand

• Working with vendors to optimize their inventory towards the brand’s KPI benchmark

• Proficient in pulling reports and analyzing data from platforms such as DoubleClick Management, comScore and Prisma

Education

University at Albany, State University of New York August 2012-May 2016

• B.S. in Business Administration concentrating in Marketing and Management

• Cumulative GPA: 3.53

Stony Brook University July 2021-May 2023

• Incoming MBA candidate pursuing a Masters in Healthcare Management

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