Writer
Resume:
Robert Lusk
Copywriter
Contact
***.****@***.***
Roanoke, VA 24018
Awards
Three-time winner of
prestigious CLIO Award
for creative excellence
Leader of agency/client
team winning Gold
Award for integrated
marketing strategy
Skills
Creative solutions
Divergent thinking
Copy and content
writing
Volume sales in di-
rect channels
Audience, product,
industry emersion
Edu
Bachelor of Commerce
Bachelor of Arts
Certificates
Professional
Certified Marketer,
Digital
Certified Digital
Marketing
Professional
Profile
Say it with excitement, energy and enthusiasm. Give them something to “yes” to. Elaborate with details. Write your copy like that and you will pick up the money others leave on the table. I incept creative concepts and write original copy and content for all channels. Broad experience in automotive brand and retail, national retail, industrial, financial services, construction, healthcare, non-profit, academic, real estate, marketing services and media sales means better judgement and perspective to deliver credible results and master new expertise. History
Copywriter, Account Executive, Account Group Director Ross Roy Communications/BBDO Worldwide (Windsor ON/Detroit, MI) 1985–2001
• Sales and marketing copywriter for Chrysler Corporate, Chrysler, Dodge, and Jeep vehicle brands and Chrysler Dealer Marketing Groups
• Three-time winner of prestigious CLIO Award for creative excellence in advertising
• Drove incremental sales of Chrysler corporation vehicles for brand and dealer marketing groups with data-driven direct marketing
• Operations manager for a top marketing communications agency supervising creative, production and account management teams
• Instrumental in doubling and re-doubling agency revenues Marketing Manager
Magnets USA (Roanoke, VA) 2005–2010
• Wrote copy and content for eCommerce, email marketing, PPC advertising, social media, direct mail, and sales promotion
• Generated $10mm in online sales and millions more in direct mail, telesales and trade shows
• Formulated overall multi-channel marketing strategy
• Managed marketing operations
• Spearheaded transition from traditional marketing to integrated marketing strategy Practitioner
Marketing Services—Self (Roanoke, VA) 2010–Present
• Wrote technical and on-page SEO content leading to a 60% increase in organic traffic to Virginia Tech’s Bioinformatics Institute website
• Wrote sales and technical copy for Virginia Transformer product catalog targeting Industrial, Utilities, Power Generation, Commercial and Transit segments
• Created design, layout, and copy for a monthly newsletter in print and email formats rou- tinely achieving 30% open rates for Mount Regis Center.
• Boosted ticket sales for Brand Innovation Quest, a national marketing conference held annually in Chicago, with successful registration campaigns in social media The Truth
Creative Sells
Great creative works better than good creative
Make sure your copy isn’t leaving money on the table
Contact this candidate