Jennifer Witulski

Farmington Hills, MI adlucm@r.postjobfree.com 248-***-****

linkedin.com/in/jennifer-witulski-0168bb146

District Manager Profile

Performance-driven professional with extensive experience in driving diverse business operations and meeting dynamic growth requisites resulting in market penetration and enhanced revenue generation. Adept at conducting market research to visualize opportunities in target markets and identify sales trends along with leading cross-functional high-impact teams. Expertise in evaluating performance metrics and reviewing profit/loss statements to develop improvement/change programs, optimize communication frameworks, and streamline operations. Proven ability to analyze and meet business needs, contributing significantly towards organizational growth. Demonstrated success in delivering best-in-class customer service and maintaining compliance with quality standards to increase customer satisfaction and maximize retention. Proven expertise in:

●Sales & Merchandising

●P&L Accountability

●Business Development

●Performance Management

●Strategic Business Planning

●Process Optimization

●Client Satisfaction & Retention

●Budgeting & Forecasting

PROFESSIONAL EXPERIENCE

Rite Aid Corporation – Waterford, MI

DSD Consumables Manager, 2003 to 2020

Supervised business operations relating to DSD consumables ranging from vendor negotiations to shelf placement in order to guarantee positive P&L performance.

Coordinated with various regional VPs and District Managers to ascertain operational impediments and devise solutions. Inspected outlets along with members of executive management to ensure compliance with company directives and maintain quality service delivery. Performed comparative analysis on product prices to keep costs competitive without sacrificing profit margins. Conducted market research and attended Direct Store Delivery (DSD) conferences to stay abreast of latest trends for increasing sales and customer footfall. Collaborated with third party companies to design new planograms and gauged individual product demand to maintain adequate inventory and increase sales.

Key Contributions:

Oversaw distribution of perishable consumer goods such as; alcohol, dairy, bread, frozen foods, etc. to 500 locations across Michigan and Ohio State.

Arranged charity golf events annually, raising more than $100K regularly for 18 years.

Achieved sales targets to generate $80M in income year after year.

Utilized internal data to create beer endcap with primary focus on the female shopper. Grew category 6.9%.

Reviewed shopper insights in emerging categories to create a “small size” wine endcap. Grew category 2.4%.

Outperformed competitive market year after year in adult beverage.

Increased ad boxes to expand variety to fit all consumer needs.

Added IRCs into ad rotation to show value to shopping Rite Aid. Ads increased sales on item over 10%.

FY2021 increased Beer, wine and liquor sales 3.4%, $61, 582, 334.

Traveled assigned market 25% to evaluate programs and execution monthly.

Increased product selection and innovation by a minimum of 60 items YOY to adult beverage categories.

Reviewed market trends to ensure stores met the needs of their community.

EDUCATION

Eastern Michigan University 2004

Ypsilanti, MI

PROFESSIONAL AWARDS

Anheuser-Busch Outstanding Retail Partner, 2014

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