Data Analyst Sales
Resume:
THOMPSON KOTEY
Abokobi-Ashongman RD
Accra, Ghana
*******@****.***
Professional Summary
Analytics professional with experience in using Business Intelligence and Data Mining tools and techniques to exploit large and complex datasets. Adept at delivering business analytical requirements including risk modelling, Customer Value Segmentation and Profiling, Customer Churn, Sales Forecasting, Market Basket Analysis, Predictive Modelling, Sales Performance, Data Visualisation, Competitor Analysis, Dashboards and Management Information Reports. I am passionate about crafting, developing, and fielding data mining solutions that have direct impact on the stakeholders and the business. Experience in manipulating, analysing and drawing conclusions from large datasets in relational databases, data warehouses, or other data stores using SQL, reporting, descriptive and predictive analytics methods to generate actionable insights that business can use to make informed decisions. Creative, proactive, detailed oriented and able to clearly communicate complex concepts to technical and non-technical audiences using a variety of tools and visualisations techniques. With excellent verbal and written communication skills, ability to work effectively autonomously or within a team, liaise and engage with various stakeholders and technical teams to deliver business objectives.
Skills & Competences
Databases: SQL Server, T-SQL, Oracle SQL Developer, PostGRE SQL, Teradata, Netezza, Microsoft Access
Data Analysis & Mining: Advanced Microsoft Excel, Microsoft PowerPoint, Microsoft Power BI, Tableau, SAS Enterprise Guide and Miner, Python, R, SPSS, MATLAB, STATA, E-VIEWS.
Techniques & Methodologies: Market Basket Analysis, Competitor Analysis, Forecasting, Statistical Analysis, Customer Segmentation and Profiling, Management Information reporting, Dashboards, Predictive Modelling, Data Visualisation.
Work Experience
February 2017 – Present ANALYTIC CONSULTANT: PAIRVIEW LTD, LONDON CANARY WHARF
•Gathering and analyzing various business analytical requirements, translating them into ongoing reporting solutions and presenting the outcome of my findings and recommendations to clients and stakeholders
•Performing data manipulation, cleaning and consolidation data from multiple sources to carry out data analysis, mining and statistical modelling.
•Implemented predictive models in SAS Enterprise Miner such as Decision Trees, Logistic Regression, Gradient Boosting and Neural Network to predict customer value segments, likelihood to churn and propensity to respond to marketing offers.
•Developed Association models using Apriori algorithm to uncover relationships between products that exist within multiple sales transactions, and made recommendations to support cross-sell and upsell strategies.
•Carried out deep dives in the operational and production Datawarehouse to identify areas to increase efficiency, minimize waste and optimize profitability.
•Developed and published Sales performance dashboards to monitor key performance indicators, highlight trends and identify risks and opportunities.
•Created forecasts models using SAS Enterprise Guide to understand possible future sales performance and support planning and budgeting functions.
•Performed competitor analysis to understand business performance versus competitors and benchmark key performance metrics against relevant standards and competitors.
January 2015- Jan 2017 ECONOMIC INSIGHT ANALYST: PAIRVIEW LTD, London Canary Wharf
•Provided business review, quality assurance, subject matter expertise and case handling and review functions
•Performed data analysis and operational research on key levers that impact the business using MS Excel and Tableau
•Participated in complex cross-functional projects that identify, evaluate and analyze critical strategic priorities and/or operating improvement and efficiency opportunities.
•Engage in key business projects and workstreams to support the front-to-back adoption and implementation of their data governance strategy.
•Liaised with key stakeholders at senior management levels across different functions to provide client, market and competitor data analysis.
•Gathered and analysed large amounts of information expeditiously; Leveraged data analysis to generate compelling, insightful recommendations and identify areas of growth and uncover opportunities.
Qualifications
PROFESSIONAL QUALIFICATION – ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS LEVEL III
MSC IN FINANCIAL ECONOMICS AND MACROECONOMIC POLICY
UNIVERSITY COLLEGE OF LONDON, UK - 2016-2018
POSTGRADUATE DIPLOMA IN MATHEMATICAL AND STATISTICAL ECONOMICS
UNIVERSITY OF ESSEX, UK - 2015-2016
POSTGRADUATE DIPLOMA IN INTERNATIONAL ECONOMICS AND ECONOMICS OF MONEY AND BANKING UNIVERSITY OF WARICK, UK – 2013 – 2014
POSTGRADUATE DIPLOMA IN DEVELOPMENT ECONOMICS AND INTERNATIONAL MONETARY ECONOMICS UNIVERSITY OF MANCHESTER, UK – 2012-2013
BA (BUSINESS MANAGEMENT) 2:1– ANGLIA RUSKIN UNIVERSITY, UK - 2006-2009
References
To be provided on request
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