Sales Manager

MAROUN N. TAWK

Address: *** ***** **, *********, ** 92508

Mobile: 951-***-****

E-mail: *********@*****.***

Professional Summary:

Seeking a job in the hospitality sector where I can utilize my managerial experience. I am knowledgeable and competent in all aspects of the food and beverage business.

Proven ability to learn quickly, identify problems, and take action when needed. Comfortable in high speed and stressful situations. Attentive to detail and follow through on all situations until they are complete. I am able to motivate personnel to achieve high performance standards.

Demonstrated success in organizing tasks, increasing efficiency and obtaining maximum results from limited materials and manpower resources. The capability to supervise and coach different positions to support the goals and strategies of a company.

Meet all requirements to work in the United States.

Education

2003 Kaffat University of Technologies Lebanon, Fanar Bachelor in Hotel and Restaurant Management

2000 Sagess High School Lebanon, Beirut

Lebanese Baccalaureate

Experience

Jan 2013 - June 2020

TRAINING MANAGER – Automatic Brewers (a leading coffee company in the Middle East, distributing coffee in more than 15 countries) www.barista-espresso.com

•2 years as Sales Manager for hotels, restaurants and catering category.

•Manage, handle and conduct training sessions for the following departments: Sales Managers, sales representatives, quality control team, production team and customer service.

•Daily check on Coffee roasting, and blends consistency.

•End product quality control and beverage taste troubleshoot.

•Handle, Manage, Setting Up the company’s stand presence at the exhibitions, workshops and FMCG events happening in Lebanon and Dubai throughout the year.

•In Charge of the Coffee Academy at Barista Espresso

•In Charge of Coffee Shops opening in the GCC or any other country. Barista created her first Coffee Shop in Jeddah – KSA, I was handling the Beverage Menu Creation, training manuals, SOP’s, Staff training, Rules and Regulations.

JAN 2015 - JUN 2020

Freelance Consultant- HORECA Experts (distribution company specialized in the beverage industry for the HORECA sector) www.horecaexperts.com

•Consultant in Sales, training and beverage innovation.

•Conduct training for the sales representative on sales strategies and customer satisfaction

•In charge of menu innovation and implementation for flagship company accounts using the following brands:

-Philibert Routin 1883, France

-Doctor Smoothie, USA

-Mixer, Italy

-Te Reval, Siri Lanka

-Yama for coffee Parts and accessories

-Joseph Cartron, France

•Set up sales strategies and targets on a monthly basis

•Set up new menu and signatures innovation for flagship account

Freelance Trainer and Educator - RATRAC for Hospitality Professional Training

(events Conceptualizing, organizing, equipped people with know-how competences) www.ratraccc.com

•Implementing the THTCP program (Travel and Tourism High Technical Certificate Program) in the American University of Technology.

•Conduct training and teaching Program in KSA, Kuwait, Qatar, Lebanon and Jordan.

Dec 2010 - DEC 2012

Brand Manager – Gabriel Bocti sal (independent family-owned distribution company in the food and beverage industry that traces its origins back to 1967) www.gabrielbocti.com

•Responsible to establish and implement marketing functions related to each brand.

•Strategy of the brand: "Brand Architecture” in all the departments: On Trade, Off Trade, Key Account and Vintage

•Market brand strategic positioning: price, packaging, distribution, promotion...

•Follow up on targets per department: - Sales target - Gross margin - Customers and distribution targets

•Preparation and management of product orders compared with objectives and with previous years.

•Development and launch of new products: - Definition of the launching policy

•Direct contact with the supplier of the brand

•Observation of market activity, Monthly and quarterly monitoring, Assessment and Control.

Dec 2008 - Dec 2010

Project Manager – Moka & Co (is a professional establishment that meets your coffee needs from A to Z)

Representative of Moka & Co at Cairo, Egypt.

•Conduct training in Coffee Knowledge, Bar Organization, Teamwork, Maintenance, Product consistency and quality, New Menu item development.

•Quality Controller for the bar items.

•Cost controller for beverage menu item.

•Task Force to Moka & More Egypt (City Stars Branch): Managed, tracked and implemented successful strategies in regard to scope, quality, time and cost. Develop understanding an indepth of the supply chain and associated technologies of assigned products within the franchise and ensure sound decision making, through design and development, leading to reliable and cost-effective supply. Use solid communication skills to appropriately inform the organization and team members in a timely manner.

•Frequently report to the Managing director while out.

•Responsibility of promoting the company outside with the best means as to preserve the interests of the company.

•Preopening and opening of Moka & More Dubai, handling all the procedures: Bar organization, Staff training, quality control, SOP’s, Manuals.

March 2006 - Dec 2008

Head of Bar Operations – Casper and Gambini’s

•Supervise and manage efficient operations at the C&G bars ensuring staff optimal performance and customers’ satisfaction

•Ensures quality by continuously checking on quality and production consistency and maintaining the bar Logbook covering all aspects of operations and guest comments

•Supports service by efficiently backing Barista and Head Barista as needed

•Conducting regular spot checks on beverages at all bars to ensure compliance with standards

•Reporting regularly to management

•Hiring and dismissing staff in cooperation of management

•Organizing weekly staff meetings

•Implementing management decisions, policies and procedures

•Following-up on staff for all concerns

•Controlling the New Hired trial and training procedure steps

•Continuously assessing staff’s performance

•Ensuring adequate coaching as need be

•Keeping contact with suppliers and technical specialists

•Balancing and controlling costs through regular analysis and using Wincheck

August 2005 - March 2006

Head Barista – Casper and Gambini’s Restaurant

November 2004 - August 2005

Bar Supervisor – Cote Park, Suisse Restaurant

•In charge of all aspects of the Bar Operation and Wine Cellars.

June 2003 – Aug 2004 Barista – Ants Venture

June 2002 - December 2002

Acting Bakery Manager - Cinnzeo Bakery

Achievements:

June 2003 Successfully completed the “Dewar’s” discovery program

May 2005 5th position at the National Coffee Championship

May 2006 3rd position at the National Coffee Championship

October 2007 3rd place at ETCC (2nd European team coffee challenge, Moscow) representing Lebanon.

June 2008 Technical judge at C&G WWBC (Casper worldwide barista championship)

June 2012 Successfully complete the regional coordination and support at Cafes Richard, Richard Academy, Paris.

April 2018. Successfully complete the Action Coaching in sales management.

Judging the Lebanese Barista Competition 2014 till 2019.

Judging the Jordanian Al Ameed Coffee Competition 2017 till 2019

Judging the Saudi Coffee competition 2017, 2018

Coffee and Beverage Trainer for Beirut International Airport 2017, 2018

Judging the Philibert Routin 1883 Bartending Competition 2018, 2019

Judging the lebanese Coffee in Good Spirits Competition 2019

Other Languages:

Arabic and French

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