Sales Representative Medical

Sylvia Gietl

***. ***. **** · ************@*****.*** · 3121 Capilano Crescent, North Vancouver, BC, V7R 4X5

Profile

An innovative and resourceful Oncology/Hematology Specialist/Medical Liaison Manager with over 25 years of successful experience within the Pharmaceutical Industry. Contributes particular expertise in identifying, developing and maintaining collaborative relationships with Oncology thought leaders in developing clinical therapeutic concepts to support the advancement of the science associated with Oncology Therapeutics. Skilled in disseminating complex scientific technical information, innovative medical materials and research concepts to medical leaders. Combines sound judgment and well-developed problem solving skills with a commitment to ongoing professional development. Thrives in positions calling for a dynamic high achiever and self-directed team player with superior communication, presentation and consensus building skills.

Key Strengths

Strategic Planning and Organizational Growth – Experienced in evaluating, implementing and facilitating strategic development and change. Energizes organizations with fresh ideas and well-defined presentations based on due diligence in research and analysis. Responds to emerging requirements and changing competitive conditions with well-researched action plans geared towards specific goals.

Relationship Networking and Customer Care - Quickly builds credibility and rapport with healthcare providers, administrators and thought leaders. Offers particular strength in establishing and maintaining new alliances to advocate drug acceptance and market expansion. Demonstrates significant personal initiative and flexibility in addressing customer service and support issues in a timely manner.

Time, Priority and Project Management - Prioritizes and multi-tasks responsibilities to ensure continued momentum in executing programs. Manages budgets with a keen attention to detail. Generates practical solutions to overcome challenges and manage positive change. Remains calm and productive under pressure. Continually exceeds performance expectations with a commitment to excellence.

Professional Experience

Bristol Myers Squibb, Vancouver, BC November 2019-Present

Therapeutic Disease Specialist – Hematology. Responsible for the promotion/

education of Revlimid and Pomalyst for the treatment of patients with Multiple Myeloma to Medical

Oncologists, Hematologists, Oncology Pharmacists, Nurses, Drug Access Navigators, and other allied Health

Care Professionals in the province of British Columbia. Work collaboratively with cross functional teams

to coordinate and execute innovative CHE programs as per needs assessment from HCP’s.

Celgene Canada, Mississauga, ON/Vancouver, BC 2010-2019

Therapeutic Disease Specialist – Hematology (Jan 2016-Nov 2019). Responsible for the promotion/

education of Revlimid and Pomalyst for the treatment of patients with Multiple Myeloma to Medical

Oncologists, Hematologists, Oncology Pharmacists, Nurses, Drug Access Navigators, and other allied Health

Care Professionals in the province of British Columbia.

Therapeutic Disease Specialist – Oncology/Hematology (Nov 2010 - July 2011/May 2012-Dec 2015).

Responsible for the promotion/education of Vidaza and Revlimid for the treatment of patients with High

Risk/Low Risk MDS and AML to Medical Oncologists, Hematologists, Oncology Pharmacists, Nurses, Drug

Access Navigators, and other allied Health Care Professionals in the province of Ontario.

Eisai Limited, Mississauga, ON 2011-2012

Specialty Sales Representative-Oncology (Aug 2011-May 2012). Responsible for launching a new drug,

Halaven, and re-launching Gliadel onto the Canadian market for the treatment of patients with Metastatic

Breast Cancer and Recurrent Glioblastoma Multiforme. This task included securing guidelines/formulary

acceptance by Cancer Care Ontario. Established and leveraged strategic relationships with Medical

Oncologists, Neurologists, Neurosurgeons, Residents, Oncology Pharmacists, Nurses, Administrators and

other associated Health Care Professionals.

Abraxis BioScience, Vancouver, BC 2006-2010

Oncology Specialist (August –October 2010). Transitioned into sales for the GTA area

Medical Liaison Manager (2007-July 2010). Utilized a strong base of strategic relationships with medical

professionals in fostering an exchange of medical and scientific information from the medical community to

Abraxis BioScience. Provide clinical and scientific support for formulary, contracting and clinical guideline

decisions. Responsible for educating all KOL’s on breast, lung, melanoma and pancreas as per the

company’s strategic development plan. Worked closely with the clinical research associate to ensure the

handing over of relevant corporate trial information was executed smoothly. Contribute key information to

senior management to enable changes to the current guidelines system and collaborate with others to

increase awareness level of Abraxane.

Received CEO Circle Award for Top Performance in 2007

Work collaboratively with current thought leaders to develop clinical therapeutic concepts that support the advancement of the science associated with Abraxis BioScience protein therapeutics

Support field sales efforts related to presenting clarity around clinical and scientific information supporting therapeutic decisions in patient care; deliver clinical and scientific presentations to healthcare audiences

Provide input in the development of, and ensure the appropriate execution of, clinical medical meetings

Oncology Specialist (2006-2007). Responsible for launching a new drug, Abraxane, onto the Canadian market for the treatment of patients with Metastatic Breast Cancer. This task included securing guidelines/formulary acceptance by the BC Cancer Agency, Alberta Cancer Board and Saskatchewan Cancer Agency. Established and leveraged strategic relationships with Medical Oncologists, Residents, Oncology Pharmacists, Nurses, Administrators and other associated Health Care Professionals.

Sanofi-Aventis, Vancouver, BC 1995-2006

Hospital Sales Representative − Oncology. Successfully launched Taxotere across Western Canada in 1995 and secured formulary acceptance by the BC Cancer Agency in 1996. Established and leveraged strategic relationships with Oncologists, Radiation Oncologists, Urologists, Surgeons, and Residents to influence drug access and treatment guidelines and to create long-term partnership opportunities through clinical trial investment. Also responsible for calling on Palliative Care Physicians and Nurses to detail M-Eslon and Bonefos (1995-2002) and Pediatric Hematologists in detailing L-Asparaginase (1998-2000).

Increased Taxotere Sales in BC to over $2.3-million by 2005 - a 17% increase over 2004

Increased Suprefact Sales in BC to $1.1-million by 2004 - a 33% market share

Researched, developed and implemented sales and marketing strategies, relevant CHE programs and account-specific business plans; monitored sales results and adjusted plans to ensure goals were met

Targeted key decision makers with well researched proposals; negotiated to closure in advancing a greater market share; astutely managed budgets and mobilized resources in the delivery of superior service

Organized training workshops, key note speakers and product displays for physicians, residents and nursing staff; planned and managed in-service presentations for clients

Developed and maintained alliances in the specialty area to enable product advocacy and awareness in the healthcare community; prioritized call schedules to maximize territory coverage and sales outcomes

Worked closely with key opinion leaders in the development and shaping of treatment philosophies and to encourage the writing of articles or editorials supporting Sanofi-Aventis cancer treatment therapies

Liaised with key institutions and societies to facilitate the inclusion of Sanofi-Aventis therapeutic topics in educational programming

Pharmacia Inc./Adria Laboratories of Canada Ltd., Mississauga, ON 1990-1995

Hospital Sales Representative - Oncology (1992-1995). Recognized for outstanding sales performance and a demonstrated ability to manage specialized product lines, was promoted following a merger in 1992. Readily accepted bottom-line accountability for the promotion and sale of pharmaceuticals to Oncologists, Hematologists, Urologists and Infectious Disease Specialists/GPs in the Southern Ontario region. Product brands included: Adriamycin, Epirubicin, Emcyt, and Mycobutin.

Increased oncology unit sales by 10% based on consistent territory coverage and persistence

Awarded several bonuses and other incentives based on Top Percentile Sales Results

Launched and supported Mycobutin, resulting in a 50% Increase in Sales Volume

Assembled and analyzed market information; developed and executed innovative marketing and sales strategies; identified and prioritized leads to promote a positive return on investment

Organized and coordinated CHE programs; enlisted medical specialists to conduct seminars; selected and invited target audiences to educate healthcare professionals with relevant product specifications

Maintained open lines of communication with customers to disseminate information and influence sales

Researched and presented informed sales presentations tailored to individual needs

Continually assessed account requirements and gained approval for changes in treatment philosophy

Planned and managed professional in-service programs and resident journal clubs; represented company interests with professionalism and integrity in attending industry symposiums and conferences

Pharmaceutical Sales Representative (1990-1992). Initiated and capitalized on opportunities in calling on pharmacists (retail), chiropractors, GPs, physicians, radiologists and wholesalers. Remained well organized in driving growth and managing account relationships across Southern Ontario. Utilized effective cold calling, purposeful networking and active listening skills to secure new business and manage customer service needs.

York Finch General Hospital, Downsview, ON 1987-1989

Pharmacy Technician. Actively liaised with all hospital departments in the provisioning of clinical pharmacy services based a unit-dose distribution system. Reviewed and verified physician orders; created and updated patient medication profiles; maintained drug inventories and prepared prescriptions, IV and AD mixtures, antibiotic and chemotherapy preparations; generated drug information and adverse drug reaction reports.

Education

Studies towards a Bachelor of Arts Degree in Business Administrative Studies, York University, North York, ON, 1988-1990. Courses included Marketing, Effective Selling, Decision Analysis and Budget Management.

Professional Development

Completion of several Hematology preceptorships, professional development courses, and attendance

at all major hematology meetings and conferences while representing Celgene/BMS (2010-present)

• Completion of “Good Clinical Practice” on-line workshops and courses while representing Abraxis

BioScience in Medical Affairs (2007-2010)

Ongoing involvement in Retreats, CHE’s, Journal Clubs and Scientific Meetings while representing

Celgene (2010-2019); Sanofi-Aventis (1995-2006); Pharmacia Inc. and Adria Laboratories of Canada Ltd. (1990-1995)

CCPE Continuing Education - Women’s Health (2004); Oncology (2003); Health Care in Canada (2001); Pharmacoeconomics (2000); Basic Accreditation (1992)

Hematology/MDS Preceptorship – Dr. Brian Leber (2011), Juravinski Hospital; Dr. Richard Wells

(2013), Dr. Rena Buckstein (2014), Sunnybrook Odette Cancer Centre

Prostate Cancer Preceptorship - Dr. John Wu (2004), Vancouver Cancer Centre; Dr. Martin Gleave (2002), Vancouver General Hospital; Dr. John Kinahan, Royal Jubilee Hospital, Victoria, BC (2001)

Neurology Preceptorship – Sunnybrook Odette Cancer Centre (2011) and Princess Margaret Hospital

(2012)

Neurosurgery Preceptorship - Royal Columbian Hospital, New Westminster, BC (1999)

Oncology Preceptorship - Ottawa Regional Cancer Centre (1997) and BC Cancer Agency (1996)

Breast Cancer Preceptorship - Dr. Jean-Marc Nabholtz and Dr. Michael Smylie (1997), Cross Cancer Centre Edmonton, AB; Dr. Sandy Patterson (1997), Tom Baker Cancer Centre, Calgary, AB

The Wall Sales Training and Pursuit of Excellence Series (1997); Professional Selling Skills (1990)

In-House MDS Training Program, (2013); In-House Multiple Myeloma Training Program, (2016)

In-House Basic Oncology Training Program, Pharmacia Inc./Adria Laboratories (1992)

Computer Skills - MS Office 2007 (Word, Excel, PowerPoint, Outlook, and Explorer)

References Available Upon Request

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