* ********* *. ******

ELIZABETH A. RAMSEY

**** ********* ***, ****, ***** 77450

Cell: 713-***-****

adlo6p@r.postjobfree.com

Relevant Professional Experience

An organized and detail-oriented Marketing professional with over 15 years’ experience developing profitable marketing and social media strategies. Strengths include implementing and executing branding campaigns, event planning and promotion, grant writing, website management and building relationships with clients, community partners and team volunteers. KATY Aquatics January 2011 – December 2020

Communications & Marketing Liaison

Katy, Texas

• Developed yearly marketing, communication, and team activity plans for KATY Aquatics.

• Directed team's external marketing efforts to encompass advertising, social media campaigns, grant funding, public relations and creating water safety educational events for the community including April Pools Day with Memorial Hermann Katy Hospital and Make A Splash with Texas Children’s Hospital West Campus.

• Collaborated with local and national safety organizations to promote May Day, May Day, a water safety educational awareness program designed for Houston and surrounding areas.

• Oversaw internal team communications involving website updates, email correspondence, newsletters, swimmer recognition, parent education activities and team service projects.

• Organized large team activities which encompassed club picnics, banquets, swimmer socials and fundraising events such as truck raffles and Swim-A-Thon.

• Assisted in daily office administrative operations. The Metropolitan Transit Authority December 2006 – January 2008 Supervisor, Account Management

Houston, Texas

• Managed the efforts of four individuals to identify internal/external customers’ marketing and communication needs and established the schedule and budget for each assigned project.

• Oversaw the Marketing Division budget of $1.8 million which involved allocation of funds, tracking expenditures, and developing financial analysis.

• Negotiated joint promotions with private/public organizations and media outlets.

• Performed semi-annual and annual reviews for all Advertising Account Executives and Copywriters.

2 Elizabeth A. Ramsey

The Metropolitan Transit Authority March 2003 – December 2006 Advertising Account Executive II & III

Houston, Texas

• Coordinated, recommended, negotiated, and purchased media buys for print and radio.

• Responsible for the development, coordination and implementation of advertising and promotional activities relating to METRO’s marketing efforts for both internal and external sources to include advertisements, banners, fliers, brochures, and promotional items.

• Worked with the design group to coordinate and develop creative elements for each individual project.

• Assigned to work with METRO Police and the Operations Department to increase ridership by promoting safety awareness through a series of community safety rallies and producing informative collateral pieces for the public including informational pocket guides and crime statistic brochures.

• Worked with METRO’s Community Outreach Department to organize direct mail, joint promotions and special events with retail and media outlets in the Houston area.

• Developed media plan for more than $1 million dollars in print media buys for the 2003 METRORail referendum, including creating and distributing insertion orders, securing affidavits and monitoring tear sheets for Federal records.

• Worked with various METRO departments to plan and execute promotional activities for the community including the grand opening of METRORail and other transit facilities. JWT Specialized Communications July 2000 – January 2003 Account Coordinator & Associate Account Executive

Houston, Texas

• Assessed client’s employment requests and executed professional and college recruitment plans set within certain budgetary requirements for Healthcare and Oil & Gas industries.

• Developed research for marketing strategies and purchased/placed print media for clients locally and nationally to ensure maximum exposure of employer branding and hiring needs.

• Prepared and presented marketing/promotional ideas to clients for their recruitment activities.

• Recognized by the JWT Corporate Office for above-standard service and received The Gayla Black Extra Mile Award in May 2001.

Skills

• Knowledge of Microsoft Office 365; including Publisher

• Experience with online Fundraising Platforms such as Active Giving and TU Money

• Strong written and oral communication skills

• Multi-project management

• Detail oriented

Education

Stephen F. Austin State University May 1999

BBA: Marketing

Nacogdoches, Texas

Contact this candidate