Sign in

Managing Director

Bel-Air, 1227, Philippines
April 12, 2021

Contact this candidate



Makati City, Metro Manila, Philippines

E-mail: Skype: philips.manalaysay Mobile: +63.915-***-**** +63.917-***-****

Senior technology leader and management executive with extensive multi-region experience in the Financial Services and Software industries focused on Change and Transformation, Data Strategy and Architecture, Advanced Analytics, Business Intelligence, Consulting and Advisory, Business Development, GRC, FinTech, RegTech, and Shared Services.

Over 20 years of work experience in a leadership capacity spanning roles covering business operations, transformation, process improvement, technology services, advisory and consulting, product development, quality assurance, supply chain, and commercial functions in the banking and finance, software, technology consulting spaces.

Experienced in leading and managing complex and large-scale multi-region transformation programs. Select engagements include Thames Water Utilities (UK), Transport for London (UK), British Petroleum (UK), Boeing (US), Deutsche Bank AG (UK, DE, PH), Danone (MY), British-American Tobacco (MY), Citibank NA (US, PH), Citi Shared Services (PH, MY, CR, SG, ID, HK), Globe Telecoms, SMART PLDT, Bank of the Philippine Islands, Metrobank, Banco de Oro, Banko Sentral ng Pilipinas, Land Bank of the Philippines and the Development Bank of the Philippines.

Extensive experience in total region and country operations management - full P&L accountability, revenue and spend management, financial planning and analysis. Strong at managing financial assets, capital investment, and expense to ensure company growth and profitability targets and alignment with corporate governance and robust cost controls.

Hands-on experience in managing regional enterprise-wide functions that include Finance, HR, Legal, Information Technology, Infrastructure, Bid Management, Business Development, Supply Chain and Vendor Management, Technical Delivery, GRC, Industry Relations and Facilities Management.

Multiregion experience in building and leading an effective and cohesive management team through global cross-functional groups of direct and matrixed resources.

Proven track record of building a high-performing workforce culture from the ground up. High success rate in introducing corporate culture that promotes ethical practices, individual integrity, customer-obsession, and value both internal and external.

Experienced in designing and driving continuous efforts to improve operations, decreasing turnaround times, streamlining work processes. Adept at establishing data and technology standards to ensure investments and initiatives support the business strategy.

Experienced in developing enterprise frameworks that include creating, implementing, and evaluating governance policies and procedures to achieve legislative and statutory compliance and risk mitigation.

In-depth experience in building and developing regional shared services operations and capable of effecting operational transformation in partnership with HR, Finance, IT, Legal and contingent functions in the process of maturing the organization.

Strong background in thought leadership, problem-solving expertise and data & services insights to differentiate company in key deal commercial processes and pursuit.

Significant involvement in the development and adoption of technology principles, standards, and statements of direction to guide the evolution of people, processes and technology environment. Able to translate insight into framework, solutions, and services for change and transformation domain areas in collaboration with business stakeholders.

Highly-effective interpersonal communication skills with a proven track record communicating with all levels of the organization. Demonstrated aptitude at internal and external client-facing with CxO-level leadership.

Strong commercial acumen to demonstrate credibility in the market and highly adept at cultivating trusted advisor relationships with clients based on earned trust and confidence leading to the acceptance of new proposals that support and reinforce business objectives within the business practice.

Knowledgeable with contractual requirements of services practice and experienced at drafting and reviewing responses to RFI, responses to RFP, company contacts, and complex statements of work.

Extensive consulting and advisory background across Change and Transformation, Business Re-engineering, Operational Excellence, SAS Advanced Analytics, SAS Big Data and Cloud, SAS RaaS, SAS Fraud Management (Anti-Money Laundering, SAS Customer Intelligence and Customer Decision Hub, SAP Business Intelligence (BW), Data Warehousing and Analytics, SAP Enterprise Performance Management.

Considerable global transformation project management experience – managed complex global projects across functional groups and various regions in the PMO, Change, and Transformation context with multicultural teams of onshore and offshore resources.

Ability to successfully design and develop complex service solutions that include outsourcing, managed IP services, application development and testing, application maintenance, and systems integration.

Broad full-suite experience in designing, implementation, testing and support of multiregional SAP Business Intelligence, Data Warehousing, Advanced Analytics, Big Data, RaaS strategies. Extensive experience in design and build of Business Planning and Simulation and Integrated Planning leveraging on SAP NetWeaver BW platform.

Global technology delivery and consulting experience across multiple industries – Banking and Financial Services, Telecommunications Utilities, Healthcare, Manufacturing, Aerospace and Defense, Consumer Goods, Chemicals and FMCG.


CHAMP Cargosystems Philippines, Inc. – Makati City, Philippines

Managing Director and Corporate Treasurer June 2020 – Present

Accountable for managing CHAMP Cargosystem Philippines' overall business operations, including all company financials, commercial, supply chain, and facilities management. Full country responsibility for total P&L, revenues, expense management, performance, quality, and growth target achievement;

Accountable for planning, organizing, directing, and analyzing the CHAMP Cargosystems Philippines' performance and setting the operations' pace according to immediate, medium, and long-term goals. Identify opportunities to increase efficiencies and speed up processes across the Philippine entity's business divisions;

Assess organizational structure and provide direction for changes to ensure continuous improvement and effectiveness of organization business functions;

Corporate Treasurer of CHAMP Cargosystems Philippines Board of Directors - manage and analyze budgets, financial reports, and trends; own business performance reports and submit plans and recommendations to the CHAMP Board of Directors and Global Execom (CEO and CFO).

Accountable for country site management, corporate governance, policies, procedures, business process compliance with local legislation and regulations including, but not limited to health and safety, taxation, budget and financial reporting, employment legislation, supply chain management, and industry relations;

In partnership with and support of CHAMP global business leaders, ensure that CHAMPs product solutions adhere to quality standards and customer service expectations are met;

Responsible for oversight and support of Software Engineering and Product Portfolio Division software development teams situated in the Philippines, Singapore, and India.

Accountable for country planning input and support on sales strategy and approach to winning new business in the Philippines and intra-APAC region operations, including but not limited to marketing, public relations, and CSR initiatives.

SAS Institute (Philippines), Inc. – Taguig City, Philippines

Country Consulting Director, Philippines May 2017 – June 2020

Accountable for management of the SAS Philippines' Consulting business operations. Provided leadership to country operations of SAS Professional Services – commercial engagement, technical delivery and advisory consulting, technical support, and education functions, ensuring execution governance and delivery of strategic SAS programs within the Philippines and intra-region as needed.

Accountable for entire country consulting operations of SAS Philippines – total operational P&L - profit, revenue, cash, growth, expense management, finance, and quality targets.

Accountable for building and driving commercial strategy and GTM approach for all SAS services engagements in the Philippines.

Accountable for all services commercial engagements and TOTAL PHL Services Operating Revenue encompassing Consulting, Education, and Technical Support.

Develop consulting practice policies and authorizes implementation. Provide direction and coaching to senior consulting managers across the consulting practice – practice heads, Project Managers, and Engagement Managers.

Develop and implement business plans specific to practice objectives and goals. Work with essential business partners internal and external of division for alignment, strategy, execution, and evaluation of practice objectives.

Provide leadership and management of the Philippine consulting practice comprised of functions that include the following services: implementation, integration, management consulting, and engagement management.

Define and maintain the required IP and artifacts that support the delivery of solutions within the practice to SAS clients.

Accountable for building overall practice capability of SAS implementation project PMO activities. Responsible for all quantitative and qualitative practice metrics.

Key SAS country proponent in building relationships with third party suppliers of technology, services, and resources. Develop engagement models for collaboration of global, regional and local centers of expertise.

Create programs that improve the capability, capacity, quality, and productivity of Consultants, PMs and Engagement Managers.

Highest point of escalation for all SAS Philippines consulting and implementation projects ensuring governance is applied to drive resolution for solution implementation issues.


-Part of SAS APAC leadership team that contributed to a 7% overachievement over the USD 100,000,000 services revenue target in 2019 (Philippines contribution: 20%)

-Led SAS PHL Consulting business in achieving a total of 22% operations net margin at the close of FY2019.

-PHL Consulting recognized for Best in APAC Consulting Operations Excellence in 2019 – highest marks for the most accurate revenue forecasting process in SAS APAC in 2019.

-PHL Consulting business recognized for the most stable workforce in APAC for 2018 and 2019, with an attrition rate of 4.5%.

-Developed and rolled-out a 3-year Business Continuity Plan for SAS PHL Consulting operations in Q1 2019.

-Led PHL Consulting in achieving overall operations performance ranking of #1 in ASEAN and #2 in APAC at FY2018 close.

-Led PHL Consulting operations to achieve a global PSD ranking of #33 from #45 - 18 months after joining SAS.

-PHL recognized for Best in APAC Consulting Operations Excellence – in H2 2017 and H1 2018

-PHL recognized for Best in Operational Financials in H2 2018 through improved financial controls and services offerings.

-Led PHL Consulting in 2018 overall achievement of 110% Revenue Target Attainment, 287% Profitability Target Achievement and overall YOY Consulting Business Growth Attainment of 108% for 2018.

-Developed in 2018 an ASEAN subregion-wide SAS Services Partner Program to expand capacity in the Philippines and ASEAN.

-Built SAS PHL Consulting Customer Intelligence Practice from scratch in 2017. Now PHL Consulting's CI Practice is providing thought-leadership and technical delivery for the most complex Customer Decisioning Analytics projects in the world for SAS from Q1 2018 to the current day (Q1 2020).

-Led PHL Consulting operations in H2 2017 to achieve overall Business Growth Attainment of 257% for FY2017 close.

-Achieved uplifted PHL Consulting operations ranking from #13 in APAC to #6 at the end of 2017 - 6 months after joining SAS.

-Rolled-out project management standards and technical implementation best practices of SAS Global to PHL operations.

-Established in 2017 a Project Management Office sub-function within PHL Consulting operations from scratch.

Ingram Micro, Inc. - Taguig City, Philippines

Senior Management Consultant (Contract Engagement) March 2017 – May 2017

Three-month contract to lead and guide Ingram Micro AMS. Accountable for running the global SAP Application Management Support Operations of Ingram Micro from Manila Shared Services Center. The SAP AMS operations support 32 Ingram Micro country operations running on 6 SAP platforms – Procure to Pay (P2P), Order to Cash (OTC), Finance (FI), Supply Chain Execution (SCE), Business Intelligence (BI and Analytics) and Development Operations (ABAP). Served as part of Management Committee of Ingram Micro's Manila Shared Services Center.

Responsible for reporting resource utilization and forecasting. Responsible for Global SAP AMS operations budget and forecasts.

Responsible for auditing procedural adherence and documentation completeness for fixes and small enhancement development.

Responsible for managing all senior business stakeholders and superuser SPOCs across 32 Ingram countries running on SAP.

Responsible for SAP AMS budget tracking and OSP forecasting. Collaboratively worked across teams/stakeholders to address system issues/requirements. Responsible for SAP AMS 2017 Organizational Development Plan.


-Led and guided Ingram Micro's SAP AMS operations division in successfully closing a significant number of open (Aged and Current) support escalation tickets resulting in the lowest number of open support tickets in the history of Ingram Micro's SAP AMS division within the first 45 days of joining Ingram Micro as a contract consultant.

Column5 Consulting - Makati City, Philippines

Regional Managing Director for Asia Pacific and Japan April, 2013 – September 2016

Accountable for the APJ region operations of Column5 Consulting, a world leader in EPM change and transformational advisory and consulting with accountability on overall regional P&L, process, people, and technology business segments.

Accountable for total regional operations of Column5 Asia-Pacific and Japan. Responsible for overall APJ P&L - profit, revenue, cash, growth, expense management, finance and quality targets.

Accountable to the global Board of Directors for planning and executing regional strategy, budgets, and targets aligned with Column5's overall vision and business strategy.

Executive industry technology advisor to Column5 customer CXO – Globe Telecom, SMART PLDT, MERALCO, Magsaysay Shipping, SLMC, Airbus Helicopters, New Era Caps, NVIDIA, Sandisk, NBC, Bureau Veritas, Universal Studios, and Northrop Grumman.

Enforced operations approach of KPI and external benchmark data to ensure business performance management is aligned continuously with enterprise strategies.

Accountable for the management and delivery of change and transformation initiatives from Inception through to Live phases - ensured projects were delivered on time, met business & technical requirements and were within the agreed budget.

Provided over-all business development direction in developing and maintaining relationships with existing, net new and likely key accounts, strategies, and execution of programs to position Column5 as the regional EPM practice leader. Served as primary SAP EPM solutions advisor to external transformation stakeholders from CxO level to customer line management level.

Led regional business development across APJ. Developed regional technical solution presales capability from the ground up to support global presales in business development execution across Column5 NAM, EMEA and APJ.

Accountable for the management and resolution of all advisory, service delivery or customer satisfaction issues primarily across the APJ region, including cross-regional initiatives in EMEA and NAM as required.

Led and managed the full portfolio of Column5 delivery projects across APJ. Accountable for oversight and management of regional Project Management Office practice, governance and monitoring.

Program Director of 15 onshore and offshore implementation and technical support projects from 2013 to 2015.

Built SAP EPM Solution Partnerships and established customer base in Manila and across the APJ region. Established annual SAP EPM Summit Knowledge Event in Metro Manila in partnership with SAP Southeast Asia.

APJ Technical Development Lead and Program Director in the delivery and rollout of a bespoke financial consolidation and planning product based on the SAP BPC platform. Ran APJ Darwin Program from design, development, testing and overall Project Management Office governance and execution across the region.

Founding Director, chief collaborator, and global task-force contributor in the conceptualization and establishment of a Column5 support business unit (KPO) called Column5 Managed Services based in Makati City, Philippines.

Accountable for the setup and management of a regional data/support shared services hub (Column5 Managed Services) Column5 in the Philippines – intended to serve all Column5 operations globally.

Authored and implemented a region-wide candidate sourcing and onboarding and skills development process for Column5 EPM Consultants. This program was acknowledged as the most comprehensive training and development program across all business regions of Column5 Consulting in 2014.

Established organizational structure and performance monitoring framework strategy in 2014 to ensure excellence in the delivery of digital transformation and advisory services and results.

Country Director - Philippines Delivery & Solutions Advisory January 2013 – April 2013

Accountable for Column5 Philippines' total consulting operations, business development and administration functions - TOTAL country P&L - profit, revenue, cash, growth, expense management, finance and quality targets.

Built up and enhanced consulting advisory technical delivery capability and PMO practice for Column5 country operations.

Country leadership of business development, operations and technical delivery aspects of onshore and offshore consulting and advisory engagements. Accountable for all in-country client success initiatives for Column5 Consulting Philippines.

Tier-One point of contact for all critical client communications on all escalated issues related to transformational delivery or advisory.

Primary author and development contributor to a global skills assessment and career progression method (CPF) for Column5 Consulting in collaboration with global operations lead. Responsible for CPF rollout and enforcement across APJ region.

Column5 subject-matter-expert in SAP BW, Data Warehousing, Enterprise Reporting and Analytics, BPS and Integrated Planning and SAP Object Transport Management. Started and built SAP BW delivery and support competency for Column5 Consulting.

Accountable for country oversight of consulting teams delivering EPM solutions. Ensured that consulting engagement activities and deliverables are of the highest quality and met Column5 best practices.

Managed and led country Project Management Office capability - methods, monitoring, and governance.

Accountable for the management and delivery of change and transformational initiatives from Inception through to Live phases - ensured projects were delivered on time, met business & technical requirements and were within the agreed budget.

Directly accountable for the management and resolution of all advisory, technical delivery and customer satisfaction issues across the Philippines, Malaysia, Singapore, Indonesia, Hong Kong, and Japan.

Citibank N.A. – Makati City, Philippines

Vice President – Head of Transformation, FRO January 2011 to January 2013

Business Re-engineering Lead Analyst of Citibank NA's FRO, where primary directives were to design and drive the enterprise-wide Transformational Business Re-Engineering Program for Citibank NA's Asia-Pacific Technology and Financial and Risk Operations.

Responsible for driving process standardization and efficiency save initiatives across entire Asia-Pacific Technology and FRO – achieved USD 11,100,000 in combined green dollar and efficiency saves from 2011 to Q3 2012 for APAC FRO.

Enterprise Architect responsible for enterprise-wide process-centric / Process Based Organizational restructuring and human capital realignment initiative across FRO.

Responsible for driving the program designed to reduce, consolidate and standardize End User Computing Applications across the Manila FRO. Subsequently replicated and managed all activities across all FRO Centers in Tampa, Costa Rica and Mumbai sites.

Responsible for driving the initiative for RAAP process streamlining across the Manila FRO for Management Reporting and FP&A.

Accountable for design and management of business process and technology re-engineering programs for process automation, standardization, controls, and policies across CSS Asia Pacific (Project New Horizon).

Citi institutional trainer on FRO Re-engineering using LEAN concepts and tools. (7 Training Series facilitated for Manila FRO.)

Deutsche Bank AG –Taguig City, Philippines

Vice President, Finance CTB – Information & Business Intelligence Lead May 2010 to January 2011

Led and drove the global data standardization transformational initiative for the whole of Deutsche Bank AG's global data operations and contributed to developing the group's APAC Business Intelligence COE. Functioned as Transformation Program Manager for Deutsche Bank's Expense, Revenue and Information Services (ERIS) Change The Bank (CTB) Group.

Transformation Program lead for Deutsche Bank's most significant data standards and analytics platform in 2010 – dbNavgate.

Accountable for Deutsche Bank AG's Business Intelligence and Global Data Standardization initiative from EMEA and APAC.

Led change programs as Transformation Lead for Deutsche Bank AG's Expense & Revenue Information Support (ERIS) Domain.

Competency Lead for DKS' College of Change Business Intelligence COE track. BI and Data Strategy subject-matter-expert and Training Facilitator.

HCL-AXON - London, United Kingdom

Director, EPM, Business Intelligence & Analytics – EMEA Financial Services Division, UK July 2009 to May 2010

Managed solutions delivery teams responsible for implementing EPM solution platforms primarily for the Banking and FSI sector for the Financial Services Division catering to clients in the United Kingdom and Germany.

Assigned on-site to multiple delivery projects as a senior BW technical architect in London, Frankfurt, Dusseldorf, Moscow and Mumbai.

HCL-AXON - Kuala Lumpur, Malaysia

Senior SAP BI/EPM Consultant – Asia-Pacific Capability Manager, Malaysia August 2008 to June 2009

Assigned on-site to multiple delivery projects as SAP BW technical delivery resource in Barbados, Dusseldorf, London, Kuala Lumpur and Penang.

SAP BW/ BI / EPM/ BOBJ Solutions Implementation and Delivery Lead.

Business Intelligence, Analytics and EPM COE Manager.

AXON SAP Solutions Academy BW/BI Instructor. (Conducted 9 SAP Academy TBW Consultant Training runs for SAP Malaysia.)

BayanTrade Dotcom, Inc. –Taguig City, Philippines

Business Intelligence Track/Competency Lead March 2007 – July 2008

Responsible for SAP BW / BI Level 3 Support (Development and Implementation).

Developed and Implemented SAP Solution Offerings for BayanTrade.

Led and facilitated Competency Boot camps for BT Technical Track Department.

Isla Bela Marketing – Tarlac City, Philippines

Chief Operations Officer March 2006 to October 2006

Responsible for administering to and directing day-to-day Trade Distribution, Logistics and Warehousing operations with over 300 employees.

Head – Sales, Logistics & Warehousing April 2005 to March 2006

Led distribution operations in establishing new trade channels and development of retailer and wholesaler programs.

Led successful sales campaign of the "BUKSAN ANG SUMMER PROGRAM" of CCBPI in Tarlac, resulting in the highest ever recorded sales to trade volume of any dealership nationwide for the period of March and April 2006 - resulting in a combined gross sale of PHP 12,600,000 CCBPI & CBC beverages in just 2 weeks.

Head – Warehousing Operations March 2004 to April 2005

Developed and implemented a region-wide wholesaler Program for the effective distribution of CCBPI and CBC beverages. This was later introduced and integrated into CCBPI's GOING TO MARKET PROGRAM.

Program Consultant (Independent Contractor) September 2003 to April 2004

Designed and implemented an integrated marketing strategy to introduce HSBC's Global Young I.T. Entrepreneur Program in direct collaboration with the HSBC Communications Group with oversight from then HSBC Country Manager Warner Manning.

SGI Design – The Streamline Group, Inc. – Makati City, Philippines

Director June 2000 to August 2004

Negotiated contracts to provide creative marketing design solutions to Apple Philippines, Inc., China Banking Corporation, Philippine Air Force, PhilAm Life, Duty Free Philippines; Fortune Tobacco and Legend Hotels International Inc.

YEHEY! – WS Fiesta Online Corporation – Makati City, Philippines

Senior Account Project Manager August 1999 to June 2000

Managed 20 advertising accounts for Philippine giants like Bank of the Philippine Islands, Hard Rock Café, Manila, and Xudio.Com, Nokia, Mitsubishi Motors, Diner's Club International; and Philips. Led activities for Yehey! with leading Southeast Asian Media Buying companies Space Asia Media Limited [Hong Kong], K2 Interactive, Inc. [Singapore], and Catcha.Com [Singapore].

Contributed PHP 34 million in advertising deals for Yehey from October 1999 to March 2000.

Hual Fleet Management Corporation – Makati City, Philippines

Service Sales Manager January 1999 to May 1999

Designed business development program implemented by sales teams.

Negotiated increased outsourced manning contracts.


Master of Science in Business Administration The International Academy of Management & Economics (I/AME)

1999 to 2000 Metropolitan Ave., S. A. V., Makati City, Philippines

Graduated Magna Cum Laude

Don Gonzalo Puyat Awardee for Leadership & Academic Excellence

B.Sc. Business Administration The International Academy of Management & Economics (I/AME)

1995 to 1999 Metropolitan Ave., S. A. V., Makati City, Philippines

Double Majored in Economics and Management

Graduated Cum Laude

Noli Santos Business Leadership Award Recipient - 1999

Sorriente Athletic Excellence Award Recipient - 1999


Data Strategy and Governance, Business Transformation, Change Management, Solutions Delivery, Project Management, Process-based Organization, Knowledge Process Outsourcing, Business Intelligence, Data Warehousing, Advanced Analytics, Enterprise Reporting, Risk, Big Data, Customer Decision Hub, Controls and Compliance

TOGAF 7, ASAP, SDLC, SOA, Business Process Management, AXON APSE, SAP BI Best Practice, Agile, SCRUM, CMMI, EPM Maturity Model, DB-6 PI Method, LEAN, Process Analysis, Process Mapping, RAD, DevOps, SAS PMM


BW 7.3, BW 7.0, BW 3.5, BW 3.0, BW-SEM, BW-BPS, BI-Integrated Planning

Over 17 full-cycle SAP BW project implementation experience as SAP BW technical consultant

Data Warehousing, Object Modeling, SAP NetWeaver Business / Technical Content and bespoke architecture

Configuration and Optimization – SAP BW 3.0, SAP BW 3.5 and SAP BI 7.0, BW 7.3

DW Administration & Analysis Authorizations / CTO and Environment Transport Management

ETL - Extraction of OLTP Data from ECC 6.0 Core, R/3 4.6C Core, SRM, Oracle DB Tables

BI-Integrated Planning, BPS and Data Mining BI. Tools

BI. System Administration (SSAA – BI BASIS) / DB Tools for BI. (BR Tools)

SAP Academy BW 7.3 / BW 7.0 / BW 3.5 Solution Trainer

ECC 6.0, ECC 5.0, R/3 4.6C

Various integration and module-specific inegration - Oracle DB/OFA-OSA (ETL), SAP EP (ETL), SAP FI-AP/AR/AA/GL (ETL), SAP MM (ETL), SAP PP (ETL), SAP QM, SAP SD (ETL), SAP SRM (ETL), SAP Visual Composer, FI-CO Allocations, Essbase, Cognos

BPC 5.0 MS, 7.5 NW/MS, 10 NW, 10.1 NW

EVDRE programming

Planning and Consolidation

Embedded Planning with SAP BW-IP


SAS 9.4

SAS Anti- Money Laundering (AML) 6, 7.1

SAS Customer Intelligence, Event Stream Processing (ESP), Real-Time Decision Making (RTDM)

SAS Viya

Cloudera Hadoop + SAS 9.4

Contact this candidate