Sales Manager

ANURAG MAURYA

ANURAG MAURYA SENIOR LEVEL POSITION AREA SALES MANAGER - SALES

MBA {sales and marketing } from Dr D Y Patil School of Business Management with expertise in

sales and marketing and Business development

Proficiency in formulation developing and implementing yearly business strategies to ensure

attainment of revenue gole and profitable sell-through

Strategic planning Sales & Marketing Key Account Management

HIG 22 Kaushal puri colony Faizabad *********@*****.***

Pin Code - 224001 +91-738*******

An accomplished professional with constant success of over 9

Key Skills

years in achieving sustain the revenue and profitable growth in

Brand Building dynamic and changing markets

Currently working as area device manager jio mobile leads a

New Dealer and Distributor team for business worth 3 cr to 5 cr revenue per year driving

Appointment sales marketing and growth strategies for all Sultanpur and

Amethi area

Mentoring

Awarded top leader of the year in 2019 with 5cr net team sales

Problem Solving achievement close the year at 98 % annual Kota

Conflict Management Successful manage PL responsibility for 9 years and cultivated

excellent relation with distributors and retailers

Creativity

Grow revenue and profitability by double in 2016 launched start

Strategic Thinking up business that grew from zero to 20 lakh in just 6 months

New Business Development

Formulated plan translated product and business strategies into

executable channel plan and drop implement in territory with

Team Building & Leadership the team of 5 to 10 members

An effective leader with excellent communication negotiable and

Channel Sales Management

relationship building skills

Career Timeline

Reliance Jio, Sultanpur Nokia Mobiles, Sultanpur

Device Manager {Handset Sales} Territory Manager { Hand Set Sales}

Since April 2016 Feb 2014 April 2016 May 2013-Feb 2014 Nov 2011-April 2013

Savex Technologies, Lucknow HCl Info System LTD, Lucknow

Area Sales Manager { Tablet Division} Sales Officer

Education

MBA {Sales & Marketing Management} from

DYPIMS, Pune in 2008

Bachelor of ART from Avadh University in 2006

Work Experience April 2016 Till Date

Sultanpur & Amethi -- Area Device Manager Sales

KRA1 Distributor Development and Management

Ensure agreed upon number of distributors appointed as per the sales plan area to be Covered.

Maintain and update all distributers universe database.

Ensure that there is no dispute with the distributors; In case there is a dispute it should be resolved in one

week.

Daily review of the distributor sales person- PJP, secondary sales.

Check all the DOA or any service issue with distributors.

Review stocks and billing of distributors on weekly and monthly basis.

KRA2 Retailer Development and Management

Set retailer wise targets and ensure their achievement. (As per monthly and annual plan)

Increased the business from new retailers while reducing the dependency on the top 10 retailers to less

than 50%

Ensure that schemes / promotions and POP material is communicated/displayed at the counters. Retailer

involvement in the company activities.

Communicate up-to-date information about new products and enhancements to partners.

KRA3 Team Management

Targets and monthly schemes to be communicated to the team.

Maintain and update manpower universe database. (Companies specified by H.0)

Ensure team is trained on Products (Features, Advantages and benefits),

Evaluation of team as per INCENTIVE accrued system on quarterly basis.

No S.O position should be vacant for more than 15 days.

Ensure that each S.O gives a monthly sale of min. 10 lacs.

Sales Training and Development of S.Os /Distributor Representative.

Filling of daily Reports, checking primary and secondary sales.

Work Experience Feb 2014 --- April 2016

Lucknow as Area Sales Manager Sales & Marketing

Planning:

Liaison with Distributors to communicate and take commitment on annual sales 4.4 Cr targets set by

the company for territory

Annual and Monthly Goal Setting / Target setting for the team members

Travel Matrix [beat plan] planning of team and reviewing "Fit To Purpose" [agenda based] travel month

on month rolling basis

Sales & Collection:

Driving primary and monitoring secondary sales as per KRA for achievement of territory target on

Month on Month basis for budgeted product mix.

Keeping Credit under control and as per company policy with Nil Credit above 15 days in their

respective area

Co-ordination with warehouse to ensure timely dispatch and delivery of booked orders.

Drive product schemes and map business gain to justify the investment

Team Development:

Insure new product training on time by company trainer and insure every team member participate and

gain max technical knowledge of HP products and clear doubts

If team member facing any problem to sale product or dealer side any dispute on scheme related issue

solve it on priority basis and developmental discussion with team members. Feedback on performance.

Network Analysis and Expansion:

Reviewing of both primary and secondary network strength in every distributor and track

Business contribution of every distributor by Product Mix as per HP Tab and mobile and market

potential

Boarding of new promoters as per market requirement by product mix and as per company policy

Reviews / Meetings:

Monthly review meeting with team to understand and Product Mix wise achievement and share the

review outcomes with Zonal Head

Work Experience May 2013 Feb 2014

Sultanpur - Territory Manager -Sales

Developed new markets, establishing market & achieving the targeted goals of 3.4 cr through

demonstrated abilities in enhancing business volumes. Managed and monitored distributors and retailers

by implementing effective strategies to maximize sales, revenue and collection targets.

Increased sales 25% each year and consistently achieved & exceeded the targets in all the years,

manage sales of Primary and Secondary and tertiary sales of partners (Dealers and Distributors) to

generate revenue.

Coordinate with partners to create and execute business plans to meet sales goals and analyze market trends

and accordingly develop sales plans to increase brand awareness.

Evaluate partner sales performance and recommend improvements and address partner related issues, sales

conflicts and pricing issues in a timely manner and communicate up-to-date information about new products and

enhancements to partners.

Assist in partner marketing activities such as tradeshows, campaigns and other promotional activities, Identify,

recruit and on-board new channel partners within assigned territory.

Work Experience Nov 2011 - April 2013

Lucknow as Sales Officer - Sales

Accomplishment / Responsibilities

Overall business development of Tablet business in the Lucknow region across all channels like

telecom & IT

Owning the 2.40 cr revenue & target of the assigned region and responsible for territory mapping

in terms of business & channel prospects

Appointment and development of distributors and channel partners in assigned area

Ensuring maintenance of channel hygiene in terms of scheme settlements and account

reconciliation of local RDS partners

Dealer activation in terms of training,, scheme dissemination and ensuring tertiary sales through team

of Sales Representatives

Looking after the sales team of 10 Sales Promoters, 2 DSO, Accounts & also responsible for

distributor primary & secondary sale of HCL Tablet range

Responsible for performance management of distributor and sales team and monthly target

achievements

Driving efforts across developing, managing and monitoring the performance of multi-skilled work force;

looking after overall performances of the SP,FOS and account while setting performance parameters,

deadlines & work delegation for them & providing them various accolades to motivate them on regular

basis.

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