Digital Marketing Manager

Shijie Yu

Stony Brook, NY 845-***-**** ************@*****.***

EDUCATION

Stony Brook University Stony Brook, NY

Bachelor of Art in Psychology with a Concentration in Marketing GPA: 3.73/4.00 Expected July 2021 Minors: Technological Systems Management, Philosophy

· Psi Chi International Honor Society University Dean’s List (Every Semester) PROFESSIONAL EXPERIENCE

Lanecert Plano, Texas

UI/UX Designer, Marketing Associate (Photoshop, Illustrator, Adobe XD, HTML, Excel) February 2021 - Present

· Leveraged site analytics to identify opportunities to improve the site experience; CTR increased by 15%

· Cooperated with the CEO to illustrate case studies, personas, and user flow maps for Android and IOS

· Redesigned website (homepage, contact page, news page, pricing page) as the only designer

· Designed the logo and official brand assets to be rolled out at Network Expert schools after an extensive research

· Collaborated with engineers to code the front-end and evaluated the final products via A/B testing

· Conducted market research and user feedback session, collected qualitative date and visualized the data Flagdream Santa Clara, CA

Digital Marketing Intern (Photoshop, Excel, Xiumi, Adobe Premier Pro) February 2021 - Present

· Worked closely with the marketing manager to implement the communication strategies for advertisement

· Maintained sustaining research on 400+ opening jobs and categorized the jobs based on the job qualifications

· Developed and created marketing materials according to brand guidelines, such as flyers, posters, and videos

· Collected hot-spot news and wrote company promotional articles; enhanced the visitor volume by 20%

· Provided fact-checking, copy-editing, and formatting assistance during the creation of website content China Telecom Americas Washington, DC

Business Development Intern (CapCut, Powerpoint, Photoshop) June 2020 - Present

· Shot, edited, and produced weekly videos based on TikTok; increased average number of likes by 900%

· Collaborated with student organizations in 4 schools to hold big activities; promoted CTA’s mobile business plan

· Greatly improved the visibility and engagement of brand on Instagram by serving as anchor for broadcasts

· Collected quantitative and qualitative data from marketing campaigns and wrote efficient analysis reports

· Made innovative market entry strategies adopted by the team that saved 4+ hours of footage time per week Herstory Writers Workshop Centereach, NY

Writing Intern February 2021 - Present

· Transformed lived experience into written memoir and brought unheard voices into the public arena

· Attended weekly meetings to present stories based on personal experience; improved public speaking skills

· Strengthened communication, active listening skills, and acquired fresh insights into the power of storytelling Stony Brook Child Care Services Stony Brook, NY

Psychology Intern January 2020 - May 2020

· Independently implemented and ran self-designed creative activities for a group of 25+ children

· Supervised the safety of children in their care, communicated regularly with the parents to keep them informed

· Developed 10+ lesson plans covering the basic knowledge of math, science, music, literature, and art LEADERSHIP/COMMUNITY SERVICE

Peer Mentoring Program at Stony Brook University Stony Brook, NY Peer Academic Coach, Psychology Mentor (Google Form, Excel, Zoom) August 2020 - Present

· Held office hours to assist new students with their transition into Stony Brook to ensure their academic success

· Helped mentees with exploring careers, setting goals, developing contacts, and identifying reliable resources

· Fill out the Excel Progress Sheets and the Google Form Progress Notes to record every student’s questions

· Wrote biweekly meeting reports throughout the academic year 2020-2021 to outline the progress Mindful-Based Stress Management at Stony Brook University Stony Brook, NY Teaching Assistant January 2020 - December 2020

· Conducted 1:1 mindfulness counseling sessions per week through intensive meditation to 3 students

· Proactively recruited 15+ participants in Suffolk County through Instagram, WhatsApp, & WeChat

· Served as a link between professor and members by handling questions and interpreting job specification SKILLS

Computer: Adobe XD, Adobe Photoshop, Adobe Illustrator, HTML, CapCut, Google Docs, Microsoft Office Languages: Chinese—Native, English—Fluent, Japanese—Beginner

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