Digital Editorial Professional

VICTORIA GIARDINA

E-mail: ********@****.*** Phone: 732-***-****

Digital Portfolio: https://www.victoriagiardina.com EDUCATION

The College of New Jersey – Ewing, NJ Expected May 2021 Cumulative GPA: 3.92

Bachelor of Arts in Journalism and Professional Writing, Minors in Communication Studies and Interactive Multimedia

● Honors Program

● Dean’s List (all semesters)

EDITORIAL EXPERIENCE

Business Insider – New York, NY January 2021 – Present Buying Guides Fellow, Insider Reviews

● Pitch and curate buying guides and e-commerce roundups for an audience of more than 375 million

● Recommend the best direct-to-consumer products and services to readers based on extensive research and methodology-driven product testing

● Update buying guides across all verticals, integrating expert advice, DEI reporting, internal linking, and up-to-date formatting

● Schedule monthly content for publication, forecasting trends on a shared editorial calendar

● Partner with the graphics team to design engaging lead images to accompany editorial content

● Created a 2021 SEO calendar with search peak ranges and publishing recommendations as a reference tool for the team CNN – New York, NY October 2020 – December 2020

CNN Underscored Editorial Intern

● Assisted the e-commerce team with brainstorming, pitching, and writing health, style, tech, and travel content for CNN.com

● Researched top-rated products for digital pieces, especially for Amazon Prime Day, Black Friday, and Cyber Monday shopping guides

● Created affiliate links for produced content, working with brands like Apple, Sephora, and Target to produce shopping features

● Analyzed content-related SEO on Google Trends and SEMrush to strategize best time periods to publish evergreen roundups

● Contributed to the growth of CNN Underscored in the fourth quarter with a 2 million increase in site traffic since 2019 WebMD/ Medscape – New York, NY June 2020 – August 2020 Medical Editorial Intern

● Collaborated with the editorial team and medical experts to produce the COVID-19 news update three times per week

● Produced social media content for medical professionals on Facebook and Instagram platforms

● Analyzed health studies and scientific research, discerning which were credible to incorporate into editorial pieces

● Presented social media analytics to WebMD and Medscape to improve digital audience engagement The Dr. Oz Show – New York, NY May 2019 – August 2019 Digital Editorial Intern, DoctorOz.com

● Pitched original article ideas and collaborated on segments for the Daytime Emmy Award-winning “The Dr. Oz Show”

● Increased page views on DoctorOz.com by integrating SEO strategies on the content management system

● Wrote copy for The Dr. Oz Newsletter daily, exploring the relationship between digital media and television production

● Researched nutritional data and edited images on Adobe Photoshop to build recipes for “The Dish on Oz!” segment ON-CAMPUS INVOLVEMENT AND LEADERSHIP

TCNJ Office of Undergraduate Admissions February 2019 – Present College Ambassador

● 1 of 50 out of over 400 applicants chosen to represent the caliber and diversity of TCNJ students as a public relations representative

● Guides prospective undergraduate students and their families around campus by giving daily, group, and weekend tours

● Effectively answers questions throughout tours and admissions events, promoting TCNJ’s academic and community values

● Collaborates with fellow Ambassadors to assess and interview new applicants as a Selection Committee member HONORS

● Chapter President, Omicron Delta Kappa National Leadership Honors Society 2020 – Present

● Member, Sigma Tau Delta International English Honors Society 2020 – Present

● Member, Princeton University Humanities Council 2020 – Present

● David E. West Memorial Scholarship Recipient, New Jersey Press Association September 2020

● Scholarship Recipient, Broadcast Pioneers of Philadelphia May 2020

● Scholarship Recipient, New York Women in Communications (NYWICI) April 2020 SKILLS

Content Management Systems (CMS), Search Engine Optimization (SEO), Google Trends, Adobe Photoshop, Affiliate Marketing, SEMrush, Chartbeat, Copy Editing, Pitch Development, Adobe InDesign CC, Adobe Premiere Pro, iMovie, Adobe Analytics, Canva, Trello, Datawrapper, Hootsuite, Social Media Marketing, AP Style, Feature Writing, Magazine Writing, Hard News Reporting, Italian

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