Shabana Ali

***, ******** *********,

Ambadi Road, Vasai West

Mob: +91-986******* Email: adlhi5@r.postjobfree.com

OBJECTIVE:

To serve as an active communication professional in building relationship for the company and grow as a communication leader serving the best of interest in the process

CORPORATE COMMUNICATION:

MSL Mumbai – Account Manager

April 2019 – Present

Clients Handeled: Mondelez India & Lodha Developers

oIdeate and execute PR plans for quarter deliveries

oDriving a team of 3 members on client requirements

oRepresent the agency at the client office

oDrafting quotes, responses, quotes and official statements for the client

oManage reputation of the client with media and build new relations

Communicate India - Account Manager

November 2017 – April 2019

Client Handled: Nuvoco (formerly Lafarge India), Niine Sanitary Napkins ( Start up), Mediakbazaar (Start up)

oIdeating story angle

oPitch for story opportunities

oIdeate PR strategy on campaign and product launches

oLiasoning with stringer across the country

oWriting Press Release, Authored Articles, drafting interview answers for spokesperson across verticals

Cipla - Manager Therapy PR

July -2016 – October- 2017

oCreating awareness on Therapy has been the primary focus

oInvolving KOL in PR activities initiated by Cipla for brand liability

oConverting competition KOLs to pro Cipla KOLs

oEncouraging PR engagements through Cipla PR department

oHelp KOLs reach out to media through Cipla with their research and case studies

oBuilding KOLs as a brand in their respective cities through PR activities

oInternal communications to promote PR activities

oHandle external PR agency and strategize effective communication

Le Communique Consultancy – Executive Client Servicing (Delhi)

August -2013 to June – 2016

oServicing clients on their requirements

oDevelop clients & strategize their PR roadmap

oCreate brand awareness in media and public through various PR tools

oSuggest and implement various PR activities and events for brand building exercise

oDeveloping media relations and pitching clients

Rajshri Media Pvt Ltd – Creative Writer/ Producer

Nov 2012 to May 2013

oProduce content for consumers in YouTube

oProduce creative videos for consumer traction

Lehren TV - Assistant producer/ Content Writer

July 2011 to Oct 2012

INTERNSHIPS:

CNN- IBN

August 2010 to February 2011

ETV - Marathi

September 2009 to October 2009

EXPERTISE:

-PR Strategic Planning

-Marketing Strategizing

-Media Strategizing

-Awareness Campaigns

-Business Development & Management

-Media Relations & management

-Content Management & Production (Video & written)

-Exploring new PR tools & consumer engagement platforms

EDUCATION

Masters Degree in Electronic Media from the University of Mumbai (2011)

Bachelor’s in Mass Media from Raheja’s college, Mumbai. Majored in Journalism (2008)

TECHNICAL SKILLS

Sound knowledge of FCP and Adobe premier

Knowledge of Word, Excel and Internet explorer

And Basic knowledge of I News

PERSONAL DETAILS

Date of Birth : 9th Dec 1987

Marital Status : Single

Linguistic Ability: English, Hindi

Nationality: Indian

Place: Mumbai

References available on request.

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