Jhada T. Shelton MBA

708-***-**** Houston, TX adld57@r.postjobfree.com

SUMMARY

Profit-minded, competitive, and innovative Project Manager with over 10 years’ demonstrated success in developing and managing integrative marketing programs throughout project lifecycle; utilizes a combination of analytics, creativity, testing, and client communication to develop strategies that resonate for consumers. Ø Diplomatic communicator, leader and project manager, ability to communicate effectively with diverse cultures and business professionals across departments and regions Ø Foster strong relationships with internal and external teams, stakeholders, high level public officials, partners, vendors, and key account holders with impeccable service at top of mind at all times

Ø Troubleshooter, identify potential obstacles/growth challenges and lead teams to solve them; highly skilled in conflict resolution

CAREER HIGHLIGHTS

Recognized as a top performer at BAT, ranked #5 out of 3500 in leading teams and independent store owners in vapor coupon placement. Conceptualized innovative campaign to catch attention of consumers, created organizational systems and motivated teams to improve productivity, effectively increasing sales.

Ø Earned Excellence in the Workplace Award: recognized as a highly productive and beneficial employee for demonstrating creativity, collaboration, critical thinking and ability to develop key insights

Ø Consistently promoted: for strong leadership, innovation, and critical thinking skills leading to impactful project marketing campaigns that re-branded and redefined clients’ message

Ø Led teams to heighten consumer awareness: elevated market share and improved sales 30% in the first six months

Ø Cultivated partnerships that generate revenue: partnered Jencare with Chicago Housing Authority, orchestrated marketing events that brought over $2.5M in extra revenue per year

Ø Effectively managed budgets: remained 25% underbudget and increased profitability

PROFESSIONAL EXPERIENCE

Territory Manager III British American Tobacco (BAT)/Reynolds American Houston, TX 2015-Present Promoted for demonstrated success in creatively capturing market share and developing associates into leadership roles for second-largest tobacco company in the United States. Consistently growing brand awareness in 127 stores nationwide. Ranking “Top 3” in region out of 67 for Premium product sales, leading and motivating teams.

o Create turnkey execution by identifying retailer willingness and ability to resolve barriers for large strategic accounts, including 7-Eleven, Murphy USA, QuikTrip, Circle K, Sam’s Club, Kroger, Walmart, and Walgreens.

o Coach new and tenured territory managers on brand and relationship building skills. o Orchestrate reports, data driven, and client focused; leading team to generate an extra $50K in revenue. o Educate internal and external clients on programs ideal for their goals, selling products based on market demographics.

o Grew store contracts from 92-127 (a 38% increase) over a 2-year period. o Increased product volume in stores 42% by introducing vapor and smokeless categories. o Direct and execute brand awareness with promotional items to vendors and promotional stores. This included producing large vapor innovation sets, holiday gifts, future seminar, and public event giveaways along with site inventory to increase product buy-in. o Facilitate community outreach and present educational health related programs to youth ages 5-18. Jhada T. Shelton MBA

708-***-**** Houston, TX adld57@r.postjobfree.com

PROFESSIONAL EXPERIENCE CONTINUED

Marketing Project Manager/ Event Coordinator/ Community Relations Specialist JenCare Medical Centers Chicago, IL 2013-2015

Promoted from Patient Community Relations Specialist and simultaneously performed as Marketing Project Manager.

o Effectively created and managed event budgets of over $200K per year; increased penetration in targeted territories by 50% resulting in growth of patient population in all Illinois based centers. o Collaborated with in-house marketing team to manage the development of a wide variety of marketing and sales materials, securing approvals from internal stakeholders. o Directed logistics, scheduling, deadlines, details and deliverables, including speaking proposal submissions, attendance lists, researching sponsorship opportunities and requirements, as well as event and collateral material details for conferences/sponsorships, industry events, and speaking engagements.

o Entrusted with key sponsor accounts to establish and maintain a mutually beneficial relationship while working on various initiatives; delivered on time, consistently exceeding expectations. o Provided marketing support to senior marketing manager, prepared and developed communication to execute marketing projects with retail field and vendors; constructed marketing collateral including proposals, post-event summaries and promotional materials. Workforce Consultant/Project Manager UCAN Family Works Chicago, IL 2010-2013 Defined target market territories, assisted recruiters through effective marketing efforts, including represented UCAN within communities; spearheaded effective social media, direct mail, and in person marketing campaigns.

o Community liaison with high-level public officials to market campaign and increase our branding in the community.

o Promoted and developed youth programs; stayed 25% under budget consistently and raised team sales 47% consistently exceeding quotas.

o Analyzed data, using statistical methods and applications to evaluate the outcomes and effectiveness of workplace programs.

o Identified and fulfilled training and development needs. o Innovated training materials and trained new employees according to program and department guidelines to ensure all new employees were ready and able to perform duties as necessary. EDUCATION/CERTIFICATION

Masters of Business Administration in Management, Marketing & Finance Roosevelt University Chicago, IL Delta Mu Delta Honor Society 2013

Bachelors of Arts in Psychology Governor State University University Park, IL 2009 SKILL SET/KEY TECHNOLOGIES

Leadership, training, and development • Salesforce • CRM • Cross-functional teams • Retail marketing • Cause Marketing • Marketing analytics • Project Marketing Management • Facebook • Twitter • Instagram

• YouTube • Integrated marketing communication • Project lifecycle • Event management and coordination• Identify and solve growth obstacles • Organization and time management

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