Marketing Communication Strategist
Resume:
Professional Summary
Diligent and dynamic Senior Communications and Marketing professional with over 15 years of progressive experience leading internal and external communications and marketing strategies for large organizations in multiple industries. Offers excellent management and organizational skills and effectively collaborates with leaders and cross-functional teams to manage concurrent projects and produce deliverables within established timeframes. Articulate writer with talents for creating engaging and educational content to inspire and educate audiences of various backgrounds across several social and digital channels. Strong relationship building and customer focused skills to assist organizations with achieving goals.
Professional Experience
2016-
Current
Senior Marketing and Communications Specialist
Freddie Mac
Partner with cross-functional teams to establish, initiate and optimize communications, public relations, content marketing and graphic design strategies to promote events and support product launches.
Manage communications plans for sales events, key messages, FAQs, emails, talking points and presentations for internal and external stakeholders, ensuring consistencies in style of messaging.
Spearhead communications strategy, messaging platform and go-to-market strategy for top initiative within organization by deploying thought leadership content and resources across multiple digital channels.
Lead content gathering and messaging processes for monthly sales newsletter, messaging framework, website, social media and internal channels and gain approvals from leadership prior to distributing to appropriate stakeholders.
Perform data analysis on social media and online marketing campaigns, generated reports for leadership and recommended solutions to mitigate performance issues.
2013-
2016
Marketing Communications Consultant
Fannie Mae
Represented organization by developing educational content, how-to guides, fact sheets and self-paced training modules to reach clients and inform them of latest technology, products and service releases.
Supported internal teams with knowledgeable communications plans through establishment of job aids, briefing documents and talking points, helping each meet targets while maintaining cohesive organizational strategy.
Defined strategy for email and marketing campaigns for upcoming events and developed monthly dashboards and reports for key initiatives to provide metric tracking against key performance indicators. 2014-
2014
Content Coordinator
Navy Federal Credit Union
Conducted editorial meetings and planned routine updates of content of the world's largest credit union's website by gathering information from all departments and writing, proofreading and optimizing content to include proper brand requirements and search engine optimizations.
Utilized content management system (CMS) and partnered with multiple contributors to create, edit, review and publish dynamic content for intranet, corporate website and newsletters.
Contact
Address
Washington, DC 20020
*******.******@*****.***
Portfolio
gerelledodson.wixsite.com/website
Education
Master of Arts: Strategic
Communication
American University - Washington,
DC
Bachelor of Science:
Communication
East Carolina University - Greenville,
NC
MarCom Tools
Salesforce Sprinklr
Google Analytics Seismic
WebEx SharePoint
Wrike RoboHead
Key Skills
o Marketing Strategy
Development
o Advertising
o Budget Management
o Content Development
o Contract Management
o Web Graphics and Content
o Email Campaigns
o Graphic Design
o Leadership
o Meeting and Event
Coordination
o Newsletter
o Reporting and Analytics
o Search Engine Optimization
o Public Relations
o Trade Shows, Events,
Conferences
o Articles, Blog Posts, Podcasts
GERELLE Q. DODSON
S T R A T E G I C M A R K E T I N G A N D C O M M U N I C A T I O N S L E A D E R
Performed data analysis to gauge user engagement and reviewed website metrics to recommend and develop improvements to customer experience.
Devised strategies to create corporate messaging talk tracks and developed content marketing solutions to support vision and value of business. 2011-
2014
Internal Communications Coordinator
U.S. Immigration and Customs Enforcement
Maintained content for company intranet and consistently posted documents, updates and clear communications pathways for easy accessibility to internal stakeholders.
Orchestrated meetings and consistent communication plans for programmatic reviews, policy changes, working groups, disciplinary view panels and advisory boards.
Partnered with senior executives and other professionals across the organization to develop creative blog content for best practices methods and employee and labor relations matters to drive results across programs.
Planned quarterly training events and managed schedules, travel arrangements and onsite event support for Employee and Labor Relations Branch Chief, executive staff and other team members. 2011-
2011
Marketing Consultant
The Creative Group
Increased brand awareness by developing marketing collateral, promotional emails and creative social media content for trade shows, conferences and events to engage followers and influencers.
Directed public relations campaigns and responded to donation requests for community sponsorship and donation program for Interstate Worldwide Relocation Services.
Collaborated with leadership to manage marketing budget and consulted with stakeholders on marketing trends and campaign needs to maximize sales and achieve goals.
Managed administration and events planning, set-up and promotions within established budgets and provided on-site support throughout events. 2011-
2011
Content Production Coordinator
LivingSocial
Partnered with marketing, editorial and graphic design teams to generate multiple daily creative content and communications aligned with corporate strategy.
Utilized Salesforce and content management system to develop and deploy digital advertisements to consumers.
Monitored Facebook, Twitter and popular blog sites to gauge consumer buying behaviors and developed solutions to target customers and drive sales. 2004-
2011
Lead Advertising Coordinator
The Washington Post
Managed creative lifecycle for digital media advertisements and promotions for national retail and automotive clients and managed contract terms for ad placement, scheduling and materials trafficking.
Identified sales leads and utilized consultative sales approach to educate customers on Washington Post media products and services and closed contracts.
Supervised and provided mentorship to six advertising coordinators, created targeted advertising practices and trained team on best practices and customer service strategies.
Key Accomplishments
Received Most Valuable
Coordinator award three
consecutive years for providing
superior customer service to top
advertising clients.
Collaborated with varied
stakeholders throughout
housing industry to address
homeownership gap in Black
community through strategic
marketing campaigns.
Performed voiceover for pre-
recorded tutorials featured on
Fannie Mae's customer
education website.
Managed subscriber drive to
increase awareness of blog and
grew subscription list by nearly
10% within the first year of
launch.
Perfected problem-solving
skillset in start-up environment
by developing innovative
solutions to successfully
mitigate business challenges.
.
Contact this candidate