Sales Manager, event planner

NEDA ESPESOR

*** **********, ******, ** ***** Phone: 714-***-**** Email: ********@*****.***

AREAS OF EXPERTISE

● New Business Development and Customer

Relationship Management

● Contract Negotiations

● Extensive experience in the areas of customer

service, event planning, and public relations

● Highly sales driven with extensive experience in Business-to-Business Direct Marketing strategies

● Highly developed communication, administration,

and organizational skills.

PROFESSIONAL EXPERIENCE

Regional Sales Manager

(Buca di Beppo Restaurants, Anaheim, CA, December 2016 – Present

● Oversee 2 store units in Orange County region to generate sales for Banquet, Tour & Travel, and Catering Market

● Developed New Accounts while maintaining current customer base and referrals

● Negotiate contracts and provide proposals

● Effectively train and manage junior sales coordinators to handle incoming inquiry calls, creating contracts, and business-to-business sales canvassing

● Generated over $1 million in revenue for both units. Awarded Sales Manager of the year for 2018 Corporate Catering Sales Manager

(Alonti Catering, Santa Ana, CA, January 2015 – September 2016

● Responsible for catering sales growth within assigned territory through prospecting and direct/ business-to-business/outside sales efforts in both the corporate and medical market. Manage existing accounts and proactively prospect potential clientele.

● Set and conduct tasting appointments with businesses to introduce the Alonti brand and its products

● Represent Alonti as Brand Ambassador by attending networking and community/business events

● Generated over 30% increased sales for quarter one and 25% increased sales for quarter two Group Sales Manager

(BUCA, INC., Irvine, CA, January 2009 – January 2015)

● Responsible for the sales operations and administrative needs of the department and for promoting Buca di Beppo Restaurants with Local Community Groups, Tour Operators, Area Hotels, Destination Companies, Convention & Visitor Bureaus/Associations, and Corporate Meeting Planners.

● Sell restaurant for event and banquet space and represent the restaurant in exhibits and trade shows

● Work closely with corporate sales team and unit management to increase revenue sales and produce detailed event functions. Catering Sales Manager

(Hyatt Regency Huntington Beach Resort & Spa, Huntington Beach, CA, October 2006 – December 2008)

(Island Hotel Newport Beach, Newport Beach, CA, November 2005 – September 2006)

(The Four Seasons Hotel Newport Beach, Newport Beach, CA, December 2004 – November 2005)

● Responsible for soliciting new and existing accounts via telephone sales calls, site inspections and following up on leads.

● Negotiated and closed contracts. Plan, upsell, and detail the meeting/function with the client including, space, times, menus, room décor and setup

● Design, write, and present menu proposals and event estimates to clients

● Work collectively with the Sales Department on property tours and catering/sales presentations

● Individually generated over $1 million annually in food & beverage revenue

● Handled Corporate, Social, and Wedding Markets

Catering Coordinator – Off Premise Events

(Hyatt Regency Irvine, Irvine, CA, February 2003 – December 2004)

● Assist in coordinating event details for golf tournaments, offsite meetings, and off-site corporate receptions and dinners

● Assist with on-site management of event operations.

● Assist clients with securing meeting space, detailing, and the smooth operation of a variety of on-site events

● Responsible for creating contracts and banquet event orders, menu selections, and setting up billing/payment methods EDUCATIONAL BACKGROUND Bachelor of Business Administration -Marketing, University of Hawaii at Manoa – August 2000

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