William Miertschin

512-***-**** – adl9wp@r.postjobfree.com – Austin, TX

Education

University of Texas at Austin Aug. 2017 - May 2021 BS, Advertising - MoodyCollegeof Communication

Business Foundations - McCombs School of Business

Sports Marketing Sequence

Advertising Experience

Learfield IMG College - University of Texas Property Assistant October 2020 - Present

● Working as a Property Assistant at Longhorn Sports Properties in association with the University of Texas at Austin

● Develop a client list while learning how to sell Texas Athletics sponsorship inventory

● Assist with fulfillment of all sponsorship elements; including signage installation, organizing promotions, and assisting with program distribution

● Work with Sidearm Sports content management system and Pennant/Adobe

● Enhance and develop marketing programs, ideas and activities to benefit the University’s corporate sponsors

● Run errands and complete other duties as needed around the office

● Sponsorship Charting

Assist with sponsorship charting and data entry

● Client Relations

Help facilitate data reports used in client recap

Work directly with Partnership Services department to fulfill client sponsorship expectations

● Game Management

Tracking game day displays

Setting up venue signage and hospitality suite for clients Round Rock Express Baseball Organization - Marketing and Promotions Intern Dec. 2019 - Apr. 2020

● Conducted research and created marketing campaigns for The Express

● Distributed content to the Round Rock community and its surrounding areas

● Interacted through outreach with fans and sponsors

● Created and maintained important relationships with brands associated with the Express

● Actively made sure sponsors were tended to while attending an event at Dell Diamond

● Created an incredible atmosphere that communicated the core values of the Round Rock Express

● Worked in conjunction with the Round Rock Express during the 2020 Round Rock Classic

● Served as team host for the Texas Tech Red Raiders

● Worked directly under head coach Tim Tadlock

● Worked with media covering Texas Tech throughout the duration of the tournament Academic Experience

Marketing Campaign: HEB Product Launch Fall 2020

● Worked in the account planning department conducting research to assist our creative and media departments

● Compiled survey data from key demographics and analyzed Mintel reports to find key insights on consumer markets for specific products

● Helped pitch entire campaign to marketing department at HEB Skills

Software: Word, Excel, Powerpoint, SPSS

Research: SWOT analysis, SRDS, Mintel Reports, Social Mention, SimplyMaps, PRIZM Social Media: Twitter, Facebook, Instagram, Linkedin