PRIMROSE T. CONDEZ
Makati City
********.******@*****.***
WORK EXPERIENCE
Retail Manager
Finish Line Leisure Concepts, Inc. (under ELRO)
Makati City
April 2018 – present
Reports to the VP of Sales and Ops
Manages Sales and Ops of one Business Unit (Sneaker City – October 2020 to present)
Store Personnel Recruitment, Training, Coaching, Assessment
Sales Forecasting
Acquiring new brands to be included in the store (Outright and Consignment)
Negotiates with the Mall Leasing for area location, contracts, others
Store Visits, Implementing Standards
Reports to the VP of Sales and Ops
Handles Outright Accounts for ELRO
Contract Monitoring and coordination with the Mall Leasing of Retail Stores (Feb to Sep 2020)
Reports to the Mktg, Sales and Ops Mgr
Handles Sales and Ops of Retail Channel for Ipanema and Bambu stores Jul 2019 to Feb 2020
Sales Forecasting
Manages & provide trainings for Area Sales Supervisors, cascades down to the people in the field/stores
Reports to the CFO and the President
Handles one Business Unit of Franchised The Athletes Foot – April 2018 to January 2020)
Manages the Sales and Ops of TAF
Store Personnel Recruitment, Training, Coaching, Assessment
Sales Forecasting
Merchandise Buy in coordination with the Principal
Attends Products Open Merchandise with Nike, Adidas, New Balance
Store Manager
Mini Depato
MINISO - Venice McKinley Branch
August 16, 2017 to February 15, 2018
Manages store operation with a 363sqm store size and 30++ store personnel (1 store supervisor, 2 store OIC, 10 cashiers, 2 stockman, 18 sales assts, 2 guards)
Sales: Strategize on how to breakdown the Sales Target for the month into daily and weekly allocation as well as allocation of staff’s target.
Customer Service: Ensure staff is able to give each customer a happy experience in the store. Attend to complaints elevated
Analysis of datas and create needful action plans, such as coordination to AM, to different departments to get support needed by the store/ team to be on track on the goal
Training: Take charge of all newly hired for their first hand training in the store then, endorse to supervisor for monitoring.
Inventory Control, Monitoring of SSR, Coordination to Merch for stocks, WH for deliveries
Area Sales Supervisor
Venice 66 Fashion, Inc (VANS)
H.O. San Pedro Laguna
May 18, 2016 to August 15, 2017
Acting Assistant Sales Manager for VANS Boutique Stores nationwide
Handling directly 9 branches of VANS Boutique Stores (Market Market, Galleria, The 30th Mall, Sta. Lucia, Robinsons Antipolo, Gateway, Robinsons Magnolia, UP Town, Fairview Terraces)
Overseeing other branches through Area Sales Supervisor who handles different areas (Luzon, Visayas, and Mindanao)
Business Analysis: Set Sales Plan (per store/ per month for the whole year) given the % distribution per channel set by TOP MGT.
Sales Update Consolidation of all channels and present to MANCOMM (weekly, month-end, and YTD)
Boutique Manager
RGOC – FSRI (Payless) Makati
August 16, 2011 to December 9, 2015
Manages Store’s Sales and Operation (Handling Market Market, Robinsons Place Ermita, and Estancia Mall on different times)
Operation: Delegation of task to the team, Training of staff, House Rule Compliance to everyone, Opening to Closing Procedure, etcetera
Identify performers and non-performers, Commend, Coach, Counsel, Reprimand
Sales: Ensure to hit sales plans (weekly, monthly), strategize with the team in terms of action plan implementation to keep track sales trending to GOAL
People Development
Attend to Customer Concerns, once elevated by subordinates
Spearheads store sustainability to move upward in terms of sales generation, other KRA’s, and people growth in the company
Store Supervisor
Cullinan Group (My Diamond – Megamall Branch)
April 10, 2009 to January 15, 2011
Supervises store sales and operations.
Sells high-end jewelries with Gemologist certified diamonds specialized in wedding bands, engagement rings, and others
Attend to clients’ needs, job orders, specifications, quotations, draft designs prior to designers’ final presentations
OIC
Jewelmer International Corporation (MOA Branch)
Ayala Makati
June 26, 2006 to April 9, 2009
Sells the most lustrous Philippine South Sea Pearls
Assist walk-in clients, take charge of the displays in showcases, job orders and specifications coordination to Workshop
Maintain clients’ data base and keep in touch for future purchases
Area Operations Supervisor
CorTrust Mktg. (Freshaire Salon) - Ortigas
January 2006 to June 2006
Oversee the operations of branches by auditing them during area visits to ensure compliance
Maintain plantilla, evaluate staff’s performance
Weekly office day to discuss with Operations Manager results of visits
Membership Services Officer III
Philippine Health Insurance Corp. - Pasig
October 1999 to March 2003
Under Marketing Campaign Department, with focus on the Indigent Program. Work closely with the barangays for recruitment of enrolees for the program. Coordinate with the assigned dept in HO for ID issuance which enrolees will use to avail insurance benefits from the government.
EDUCATION
BS in Commerce major in Mgt Info Systems from University of St La Salle – Bacolod
1994 to March 23, 1998
ADDITIONAL CREDENTIALS
Earn education from high school through college through scholarship
Professional Civil Service Exam Passer with a score of 81.08% (May 1998)
PERSONAL BACKGROUND
Birthday: August 28, 1977
Separated with 2 grown up sons (18 and 20 yo)
Roman Catholic
5’4” and 120lbs
Province: Bacolod City, Negros Occidental